how to create a facebook business ad account

Creating a Facebook account is the first step to start advertising on Facebook and To create your own Facebook business page, follow these steps. How long should I wait to create an ad account and business manager account? My previous ad account got disabled and I do not know why. I had. Business Manager was created to give Facebook Page Managers a better space Creating an Ad Account is easier than creating your Business.

: How to create a facebook business ad account

How to create a facebook business ad account
How to create a facebook business ad account
How to create a facebook business ad account

The question ‘how to keep my personal account and business Facebook pages separate’ can be interpreted in two ways:


One: Is it possible to have a business page without a personal profile linked to it?


(Short answer: No.)


Two: How do I keep content from crossing over between my personal Facebook profile and any connected business page?


In this post, I’m going to try and address both variations of this question.


Can I Have a Business Page Without a Personal Profile?


No, Facebook does not allow you to create a business page without it being linked to a personal profile. Any business page needs an admin, who is a person who manages the page.


However, once you have it set up, you can assign roles and add other accounts as administrators.


So, yeah, the only way you could manage a business page without having created it through your own profile is if someone else made you the admin of his or her page.


Note that people do create a dummy personal profile to set up a business page. However, Facebook frowns upon this practice, and if it finds out you’ve done this, your account and page could be deactivated.


The good news is, even though your personal profile and business page look like they are inextricably connected, no one but you can see that connection. Facebook treats them like two separate entities.


How Do I Create a Business Page?


To create a business page on Facebook, you need to be logged in to your personal profile. Navigate over to and click on ‘Create a Page&rsquo.


Creating Facebook business page - How Do I Keep My Personal Account and Business Facebook Pages Separate?


You will be taken to a screen where you can choose if it’s a page for a ‘Business or brand’ or a ‘Community or public figure&rsquo.


Creating Facebook business page step 2 - How Do I Keep My Personal Account and Business Facebook Pages Separate?


When you select Business or brand, it will prompt you to enter your company details – the company name and category.


creating facebook business page <i>how to create a facebook business ad account</i> details - How Do I Keep My Personal Account and Business Facebook Pages Separate?


Once you have entered the company information, you will be asked to upload a profile picture and a cover photo. It is good practice to use your logo as the profile picture. It helps with brand recognition and provides consistency to your online presence.


After these pictures are uploaded, you can fill in the details of your business in the company ‘About’ section, and that’s all you need to do to create a business page on Facebook!


How Do I Keep My Personal Profile Separate From the Business Page?


The good news is you don’t have to do anything extra to keep your personal profile and business page separate. Facebook treats them as separate entities by default.


Just because you created a business page does not mean the two profiles will show up as linked on the social media platform. Anything you post on your personal page will stay there and not show up on your business page, and vice versa.


When you’ve selected your personal profile, you will be posting, sharing, liking, and commenting as you, the person. If you are on your business page, that’s whom you’ll be how to create a facebook business ad account as, and the laws that govern business page activities will apply to you.


How Do I Post On My Business Page?


Simply go on to your business page and start posting! When you are on your business page, you are automatically assumed to be the business, not the business page owner, and anything you post here will be ‘from’ the business.


If you are an admin on someone else’s business page, just head over to their page. At the top of the page, you’ll see this message: ‘Go to Business Manager to manage this page.’ Click on it, select the account you want to post as and post away.


Go to business manager - How Do I Keep My Personal Account and Business Facebook Pages Separate?


How Do I Post As Myself On My Business Page?


When you’re on your business page, you will default to posting as your business. However, if you want to reply or comment as ‘yourself’, what do you do?


Just under the post, where you have community savings bank bethel ohio ‘Like’, ‘Comment’, and ‘Share’ options, you will find a little circle with your business page profile picture and a dropdown arrow next to it. If you click it, you can select the profile (or page) you want to comment or like from.


selecting profile - How Do I Keep My Personal Account and Business Facebook Pages Separate?


In fact, it’s a good idea to keep an eye out for this, no matter what page you’re on. You don’t want to be commenting from the wrong account!


Why Can’t I Comment On My Friends’ Wall Using My Facebook Business Page?


In order to protect people from spam from unscrupulous companies or pages, Facebook does not allow a business page to post on personal profiles.


The reason is quite obvious. Would you like it if any company could come and post on your personal profile willy-nilly?


That’s why a business can only react to a person’s comments, but it cannot initiate a conversation with them.


Additionally, when posting from your business page, you can only write on the walls of other businesses if your page has ‘liked’ them and they’ve enabled public posting.


Why Should I Like Other Business Pages?


Liking other business pages in the same industry as yours, or closely related, gives you access to a larger audience that might be interested in what you offer.


For example, if you’re a pet food supplier, you could connect with companies selling pet supplies, pet owners’ groups, or animal shelters. There is a good chance that people who have joined these groups either need or might be interested in what you have to offer.


However, joining these groups simply to promote your business is a very bad idea. Social media is supposed to be social before it is promotional. It is a place for conversations.


So, what should you do?


Join the conversations!


Respond to people’s questions, share your expertise, and build relationships… as your business.


Will this make people buy your products?


Maybe… Maybe not.


Will it make people trust you and your brand?


Most definitely!


Even if they don’t go out and buy your pet food right away, they will recognise your products when they see them in stores. Once you establish recognition, there is a good chance that people will (eventually) give you a try.


Liking other business pages also gives you access to the content they share.


Again, being in a related industry, a good portion of what they share will be relevant to you as well. It can give you inspiration for fresh content for your own business, as well as an opportunity to interact with the people engaging with the story.


Looking for someone to manage your social media marketing? Get in touch with us! We can help you promote your business on Facebook and help you design your social media strategy.


Create Facebook Business Manager

Creating your Facebook Business Manager can feel overwhelming, but it doesn’t have to be! One of the great things about Business Manager is that you can actually manage multiple businesses within the same How to create a facebook business ad account account!

That is perfect for businesses that may have multiple business pages or divisions that you would like to advertise for separately. Although this is how to close a bank of america savings account online awesome service, it can be challenging to properly set up one account, let alone multiple accounts!

Through our set-up service, we will help you:

  • Create your Business Manager

  • Addyour business page(s)

  • Link your Business Manager to your AdsAccount

  • Add admins and employees (and understand the difference!)

  • Create and set up the Pixel (if applicable)

We understand that your time is valuable, and taking hours to try to figure out Business Manager may not be the best use of your time.

You can leave the hard work to us! We have experience running Facebook ads for clients across Southern Ontario and North America.

We have set up Business Accounts from the start, worked with clients who partially completed their set-up, and improved accounts that have existed for years.

Ready to get your business launched online? Let’s talk.


How to create a Facebook business page, with 8 set-up tips to grow your brand

  • You can create a Facebookbusiness page to grow your brand and expand your reach. 
  • It's easy to customize your Facebook business page with photos, a call to action button, publishing tools, and more. 
  • You can always update your Facebookbusiness page as needed.
  • Visit Insider's Tech Reference library for more stories.

Facebook business pages can help you reach a new audience, gain popularity, and grow your brand. 

It's easy to create a Facebook business page and customize it with photos, business hours, page roles, upcoming events, and more. Here's how to create a Facebook business page.

How to create a Facebook business page

1. Go to the Facebook website and log in to your account. 

2. From the homepage, click Pages in the sidebar menu on the left. 

Screenshot of Facebook website homepage
Grace Eliza Goodwin/Insider

3. Click the Create New Page button in the menu on the left.

Screenshot of Facebook website "create new page" button
Grace Eliza Goodwin/Insider

4. On the left side of the next screen,enter a Page name, select a Category, and write a Description. The right side of the page shows you a preview of your page as you add information to it. 

Screenshot of "create a new page" screen on Facebook website
Grace Eliza Goodwin/Insider

5. Scroll down and click Create Page

Screenshot of Facebook page creation screen
Grace Eliza Goodwin/Insider

6. Next you can add images. Click Add Profile Picture or Add Cover Photo to upload photos from your device. Hit Save at the bottom.

Screenshot of Facebook page creation screen to add photos
Grace Eliza Goodwin/Insider

7. A pop-up may appear asking if you want to connect your page to WhatsApp. If you want to, enter your phone number and click Send Code. If you don't want to, click the "X" icon in the top-right corner of the pop-up. 

8. Your new Facebook page is now created, and you can continue customizing it to your liking. 

Additional set-up tips 

Before you write your page's first post, be sure to update your page with additional information for your business.

1. Make a call to action

Add a call-to-action button to your business page by clicking Add a Button at the top-right of your page. Choose an action from the available options. You can have visitors book appointments, contact you through Facebook Messenger, download your app, and more.

Screenshot of "Add a button" on Facebook page
Grace Eliza Goodwin/Insider

2. Choose a page username

Choose a page username by clicking Create @username under your cover photo and page name. This username will become the web address for your business page (e.g.

Screenshot of "create username" button on Facebook page
Grace Eliza Goodwin/Insider

3. Enter upcoming events

To add upcoming public events, click the Events tab at the top of your page and select Create New Event in the top-right of the Upcoming Events section. 

Screenshot of "Create new event" button on Facebook page
Grace Eliza Goodwin/Insider

Quick tip: Make it easy for your future fans to find information about your business's scheduled events. Fans of your page can show interest in your events by clicking a button to indicate their intention to attend.

4. Update the About section

To get to the About section, click the More tab at the top of your page, beneath your page name. In the More drop-down, select About. Here you can add a location, business hours, price range, contact information, and more. 

Screenshot of "About" section on Facebook page
Grace Eliza Goodwin/Insider

5. Add page roles

In the sidebar menu on the left, click Settings, then click Page roles to assign roles to other coworkers or brand managers. 

In the Assign a new page role section, enter a name or email address into the textbox and in the drop-down menu on the right, select a role: admin, editor, moderator, advertiser, or analyst. Click Add when you're done. 

Screenshot of "add page roles" screen on Facebook website
Grace Eliza Goodwin/Insider

6. Explore publishing tools

Facebook has built-in scheduling boone county distillery that allow you to plan and publish your posts according to a schedule of your choosing. These tools help you automate the process of posting updates. You can save draft versions of your posts here as well.

7. Convert a personal profile to a business page

If you have been using a personal Facebook profile for your business, you can convert it to a business page using Facebook's conversion wizard. 

While the process is called a conversion, it actually copies your personal profile to a page. Your personal profile will remain intact and a new page based on that profile will be created. You can update the newly created how to create a facebook business ad account as you would a page created from scratch.

8. Select page visibility

Facebook pages are published as soon as they are created. This means an incomplete page would be visible to the public as soon as it's created. 

If you would prefer to work on your page in private before making it available to the public, you can update its visibility from the page settings menu — click Settings at the bottom of the sidebar menu on the left, and on the General tab, click Page visibility to unpublish your page. 

Screenshot of page visibility section on Facebook page
Grace Eliza Goodwin/Insider

This will prevent the page from being available until you're ready to publish it again. Remember to update the visibility setting when you are ready to publish it.


How to Promote Your Small Business on Facebook

  • As one of the most visited websites in the world, Facebook is a very important tool for small business owners who want to engage their customers and attract new ones.
  • The core of proper Facebook utilization involves curating and creating content that appeals to your audience.
  • Facebook offers multiple tools for promotion, and you should consider using all of them to maximize your reach.
  • This article is for small business owners who are interested utilizing Facebook to grow their business.

Every small business should be on social media, especially Facebook. From its powerful advertisement options to Facebook groups, Facebook has many tools small businesses can and should use. A solid Facebook presence helps you engage potential customers and grow your business.

"Having a Facebook page helps to legitimize your business in the customer's eye," said Jake McKenzie, content manager for "Or another way to look at it is a business without a Facebook profile may seem outdated at the best or untrustworthy at worst."

With so many ways to promote your business on Facebook, it can be difficult to know where to start. Here are six easy steps to make Facebook work for you.

1. Create a business page.

If you want to have a solid and professional Facebook presence, you need to create a separate page for your business – your personal Facebook profile won't cut it. A page is like a regular profile, but it's for brands and business. Also, instead of asking to "friend" someone, users must "like" or follow a page to see its posts.

  1. Sign up. You will need to either use your personal Facebook page, or you can create a page from scratch. Visit, and select the type of page you wish to create. Fill in the page name, category and description; then click Create Page.

  2. Add photos. It's important to add a profile and cover photos that reflect what your business does. Given that these pictures will be providing your clients with your first impression, use high-quality images that portray your business in a positive light. Select the images and hit Save.

  3. Create a username. Also known as a vanity URL, your username is how your customers will find you on Facebook. Your username should be the same or as close to the name of your business as possible to avoid confusion. Once you've completed step two, you'll see "create @username" under your page name. Click here to create and save your page name.

  4. Enter your information. When you set up your Facebook page, you'll notice there are a lot of options to customize it. Add as much information about your business as possible, including your business name, address, contact information, website, business hours, products, etc. You will also need to create a description of what your business entails. You can add additional categories to ensure your company is included in all relevant searches on the site. As you add information, use strategic keywords throughout that indicate to both readers and to Facebook what your page is about.

  5. Tell your story.  Although you have already entered information about your business, you will find that you can expound on the story behind your company or brand. In this section, talk about why and how your business was created, what makes your brand unique, the services and products you offer, and anything else you think will be relevant to a customer.

  6. Create your first post. Before you can invite people to like your page, add some content to it. Your very first post can be a simple "Welcome to our page!" Or you can post a deal or coupon, a picture, video, link, or whatever you think would be a good introduction to your brand.

  7. Publish and then invite followers. Once you have filled in all the details, it's time to expand your audience! Invite people to like your page once all the information is completed.

Key takeawayKey takeaway: Follow the most current instructions and best practices for filling out your Facebook business page's information completely, accurately, and in a way that's optimized for the platform's preferences.

2. Post regularly on your Facebook page.

To use Facebook to promote your business, you need to do more than set up a Facebook page – you need to use it and post regularly.

"Post as frequently as you can … at a minimum, once per day," said Katie Campbell, social media manager at Fundera. "Your audience and customers want to feel like they know your business and can relate to you."

While it's important to post regularly, it's just as important to post quality content. Campbell suggests posts that share behind-the-scenes information and photos about your employees and that shows off your products or services. This shows your dedication to transparency and quality.

If you're unsure what your customers want to see, experiment. You can use Facebook's poll features to ask what they want to see, or take a look at Facebook Page Insights, which helps take the guesswork out of sharing.

Facebook Insights is free for every business page and shows valuable information, such as how many people engage with each post and how many people it reaches.

If you're concerned that posting on Facebook will take up too much of your time, consider using Facebook's publishing tools to schedule posts in advance. This can help you streamline the posting process – it also ensures that posting doesn't slip your mind.

3. Engage your followers.

Facebook's new algorithm favors posts and pages that create engagement. Before posting anything on Facebook, ask yourself if it will create a conversation. It's also important to remember that Facebook is a social media platform, so you should be social.

"Businesses should interact with followers by responding to customer comments, questions and concerns," Campbell told Business News Daily. "Use your Facebook page for what it's meant to be: a social site. Get to know your customers' needs by hosting polls and responding to reviews."

The key to engagement is posting quality content. For best results, try to be friendly and conversational. Keep updates timely, and respond to comments and private messages.  

TipTip: Respond to messages, reviews, and posts on your page to signal to the poster, other visitors, and to Facebook that your business is active, engaged, and customer-focused.

4. Leverage friends of fans.

People are most likely to try something if their friends already use it.

When customers interact with your page, their friends will see the activity in their newsfeeds. You can also foster more interactions using polls and asking questions followers want to answer.

"Social liberty bank and trust company new orleans is the new 'word of mouth.' You want people to be able to tag coldwell banker burnet fridley business when they're talking about you," said Cat Smith, owner of Get Social with Cat. "Your customers are your best advocates."

Encourage customers to check in to your business on Facebook when they visit by offering a small discount for anyone who does. Checking allows users to notify their friends where they are. Host a contest or sweepstakes and encourage users to post about your business.

You can also create special events and limited-time promotions and invite your followers, who can invite their friends in turn.

5. Try Facebook ads.

If you're having problems reaching users organically, try Facebook ads. Promoted Facebook posts look like regular posts but are highly targeted and reach more people.

Facebook's tools are very effective and make it easy to target a specific audience. You can target people who like your page or by location, age, gender and interests. Because Facebook collects user data, it can target your advertisement to those who are most likely to be interested in your product or service.

The platform also features an analytics tool to helps you understand which ads drive interest and sales.

[Trying to find a better way to track your customer data and interactions? Learn how to get CRM software that can help your business grow.]

6. Write amazing content for your Facebook audience.

  • Posting a variety of content. By posting an array of content, such as photos, videos, gifs, press releases, blogs, articles, etc., you are much more likely to entertain and engage your audience.

  • Ending every post with a question. One great way to create amazing, engaging content is by posing a question at the end of each post. This can help boost your engagement levels and make how to create a facebook business ad account page more interactive overall.

  • Using contests in moderation. By creating contests and allowing your customers to win prizes, discounts, etc., this makes your page more engaging and can boost sales.

7. Start a Facebook group.

Building community around your product, service or brand can be an excellent way to connect with customers on a one-on-one level. These groups can be immediately related to your business, they can be adjacent to your business, or they can help organize people around a cause relevant to your business. For example, a marketing agency may want to create a Facebook group centered around answering small business marketing questions, or a woman-owned business may want to create a group designed to share content with other female founders.

8. Use all Facebook features, not just Pages.

New Facebook features are rolled out regularly. As of 2020, consider utilizing tools like Facebook Live, Facebook Video and Facebook Stories to help promote your business.

  • Facebook Live: Go live on the air to engage with your audience in real time. Your followers will receive a notification that you're going live and can tune in to watch. The recording is made available for playback so followers can watch later if they are unable to tune in. You could interview a guest, demonstrate how a product is used, or showcase an event where you may be exhibiting.

  • Facebook Video: Video consumption – especially mobile video consumption – is on the rise. Utilize Facebook Video to get that video content in front of your Facebook audience. With 85% of businesses utilizing video content as a marketing tool, you're not just jumping on the bandwagon, you're using a growing, in-demand medium.

  • Facebook Stories: Use the Stories feature to post content that will appear on user's feeds for 24 hours. (Stories expire after 24 hours.) This tool is great to help boost your business's organic reach, which is getting more difficult to achieve on Facebook as the platform continues to grow.

9. Create a plan.

Deciding what and when to post on Facebook should be part of an overall strategy that complements your how to create a facebook business ad account marketing, sales, and public relations activities. Organize these materials in a content calendar, which you or your staff can use to plan and track content that's published on Facebook and other marketing platforms and channels. Use this content calendar to make sure that important holidays are recognized, sales are announced, company announcements are shared to your Facebook page, and much more.

TipTip: Create and consult a content calendar to help you plan.

10. Continue growth IRL.

Consider marketing activities that help boost your audience even while your customers aren't on their computers or phones. For example, you can offer incentives for customers to write Facebook reviews or give a coupon or a special offer in exchange for a new follower. You can also encourage customers to be active through other channels, such as email marketing, to visit your Facebook page to see great content.

Read how to create a facebook business ad account guide on Facebook for small businesses.


How To Create A Facebook Business Manager Account?

I think you’d agree with surprisingly a huge number of people who’d try and run away hearing the name – Facebook business manager. This platform is tricky, confusing, and everything else that means incomprehensible – they think! Creating a Facebook Business Manager Account is far from what they want to do.

If that’s you, the topic is not going to stay that scary in a while.

Following through this post, however, you’ll find a straightforward explanation of your most common questions, like:

Here’s the deal:

We are about to walk you through how to create the Business Manager Account and show you exactly what features does the Facebook Business Manager has.

Let’s get straight to the most common question:

What is Facebook Business Manager

The Facebook business manager is a tool for marketers that helps them manage all their business pages and advertisements, all in one platform.

Guess the best part?

Ever since its release in 2014, hundreds of thousands of marketers are experiencing smoother marketing and more relaxed lives.

If you ask Facebook, this is what they’d respond:

“Business Manager allows advertisers to manage their marketing efforts in one place and share access to assets across their team, partner agencies, and vendors.”

Who needs a Facebook Business Manager?

To be able to make the best out of the business manager, you must have a clear understanding of the uses of the tool & situations it is most valuable in.

You need the Facebook business manager tool if you are:

  • the owner of a business page & an ad account with multiple people having access to it.
  • the owner of a business with multiple business pages to target different audiences or geographical locations.
  • a business that has to leverage the power of custom or lookalike audiences in their advertisement.
  • any business that is ready to go treasure hunt with different ad objectives in the ads manager.
  • a marketing agency handling the marketing of multiple businesses.


So, not only do you need to keep reading if you are a marketing learner but also if you are marketing your own business on Facebook (with a team).

Why do you need Facebook Business Manager?

Now that the choice of having or not having or needing a business manager account is quite clear let’s go over to the benefits of the platform.

For an owner/marketer of a business, the Facebook business manager comes in handy when you want to manage the permissions of your team tasks. For an agency, this is a single platform to handle multiple ad accounts and pages from.

While targeting options are simple but less rewarding without a business manager, the rewards go soaring through the roof with it. Imagine being able to A/B test multiple creatives and targeting options without creating numerous ads for your business. 

And that’s not all.

Let’s dive into more of the benefits: 

  • As already established, this is the centralized dashboard for all your Facebook Marketing. Take is as the head office directly controlling all the sub-offices.
  • And with a single-stop Facebook marketing control, bid farewell to the mess and complications of handling 10 Facebook pages (or 30 roles), already.
  • The business manager is user-friendly to the extent that it can create and send multiple daily/weekly/monthly (or as you choose) reports to the clients once you have customized liberty refund selection portal format & metrics.
  • The business manager creates ease of collaboration at multiple levels. You can claim and give access to different assets. You can also partner with other business manager accounts from within your account.

Pre-reqs and important considerations

  • Creating a business manager account requires you to have a personal Facebook account in place. You can have the How to create a facebook business ad account business page before or after the business manager is created. As a matter of open business account bank of america online, the page can also be created right from your business manager account.
  • If you are one of the few underprivileged people who do not have a Facebook account and do not know how to create one, the Facebook help center has outlined how to create a Facebook account. If you are a Facebook user, but creating a Facebook page is a new experience for you, the platform walks you through the Facebook Business Account Setup as well.
  • When you have multiple pages to be handled under one business manager account, Facebook asks you to set the status of one of them as the “Primary Account.”
  • The best practice is when the owner of the business creates a business manager account and gives access to his team or the agency. As a marketer or team member, in this case, you may also request access to the assets of that account.
  • If you want to access and manage multiple pages on your androids, or other smart devices, the Pages app (or Facebook Page Manager) is one of the options. It helps you manage all the pages from one dashboard, post anything, access insights, view interactions, and respond to them. Moving a step further, if you want to handle the ads creation or management process, the Ads manager app is an option for you.

Now that you know as much as you should before setting up a business manager account, let’s head to the creation process: 

Seo Optimization

How to Create a Business Account

Creating a business manager account is the first step in reaching the potentials that you can convert into your future clients. No strings attached!

Interestingly, this setup process is no brainer. 

Here’s what you need to do at each step:

1- Enter in your search bar and hit enter. Here’s where you should land:


2- When you already have a business account, you’d click on *Log In*. But that applies to you after this creation step. For now, you’d click on that how to create a facebook business ad account, standing out blue button, that says *Create Account*.

3- Going for *Creating Account* lands you on the page that asks you for your Facebook login details. Without these details, you can’t create the business manager account.


4- Adding your Facebook login details pushes you forward to the following form. Now, you are asked to enter the name of your business/account name, your name, and your business id.

5- Click *Next* to see a relatively longer form, asking for your business details. These details cover your business address details and the reason for using this account i.e., for promoting your own products or providing services to other businesses.

6- Enter the details and hit *Submit* to see final verification. 

7- Hit *Done*. You’d get a few seconds to quickly go through your schedule (or anything you can afford in a few seconds) while your business manager home loads.

8- Entering *Done* takes you on the following screen:

What are the options in the Business Manager Home?

There are many things you have to or can do at this stage. 

  • First off, add a cover photo that indicates your business right on the home page. Read the whats, hows, and the best practices of cover photos in this Sprout Social guide.
  • Next, add the page or pages that you’d handle under this account. Ad account and the people you’d want to give access to these pages and ad accounts.
  • Or, click on the activity on the left side, right under *Business Manager* button, to view the roles-assigning activity in the last 30 days.

  • Alternatively, click on *Business Manager* on the top left to view the drop-down menu. This is the magic menu that somewhat controls the fate of your Facebook advertisements.

Wait, what was that again?

A breeze! Is that it?

This was the most uncomplicated process of creating a business manager account from scratch. The step by step process of setting up the business manager account walked you through the options you’d see, the information you’d need, and the steps you’d take. 

And now that you have created a business manager account (or know exactly how to create one), what do you do next?

Yeah, what Next Really?

Creating a Business Manager Account is how to create a facebook business ad account easy as a cinch. 

It is the following stages that grow slightly (note, only SLIGHTLY) difficult. 

Moving on in the series, we will walk you through how to create a Facebook ad account in Business Manager. You’ll also learn to add people, financial information, and everything else you need to know about using walmart associate stock login Facebook business manager. 

And trust us, you’d figure out that too is no rocket science.

Meanwhile, let us know if you have created the Business Manager account yet? Write to us in the comments so we can take it from there, together.


How to Create Facebook Business Manager

What is Facebook Business Manager? Why Use It?

Facebook Business Manager is a tool that acts as a centralized control system that allows you to create and manage your business portfolios and as well offers you features for your Facebook ads and pixel.

So, why does it matter? It matters because:

  • It allows you to see who access your pages and Ad accounts
  • Allows you to manage user’s permissions. So, you can grant fine-grained permission to specific individuals who assist your business operations.
  • It allows you to share your Business Manager account with agencies and vendors so that they can help manage your pages or ad campaigns
  • It allows you to manage your Facebook, Instagram business page, ads, and many more in one centralized location.
  • It keeps your business secured.
  • You want to use WhatsApp for business, and you need a verification badge for your business account

Steps to Creating a Business Manager Account

Here are steps to creating your Business Manager Account

Getting Started

STEP 1: Go to to create an account, or you can make use of your existing Facebook account by clicking on your profile at the top right corner of the page.

STEP 2: Once you click on the “Create Account” button, a new dialogue box will open that presents you with a form to fill in your basic information. Insert your business name, full name, and email. Then click on the “Submit” button

As soon as you fill the form and click the submit button. Facebook will send you a verification mail requesting you confirm your email. Your confirmation grants you full access to the dashboard.

Remember: If you are using an existing account, you won’t have to go through email verification again. If you already have a business account, both accounts will be listed on the dashboard. You can easily switch between accounts by clicking on “Switch Business Account.” Or click on the dropdown menu beside the business name.

STEP 3:  Now, we need to do the basic setup of the Business Manager pages, accounts, Instagram accounts and grant permission to people. The dashboard looks like the image above. To carry on with Business manager settings, click on the “Go to Business Settings.”

How to Add Pages to Business Manager Tool

Let’s start with adding pages to our Business Manager. The option allows you to add pages connected to your business. All you have to do is to provide the URL and name of your Facebook page. In addition, you have the option to create a new page if you don’t own one. You also have an option to “Requestaccess to a page.”

To add pages to your business, click on “Business settings” =>” Accounts” =>” Add” =>” Add page” =>” Enter Url” =>Click on “Add Page”

Note that: Adding pages to your business page is needed to run most Facebook ads.

How to Add Ad account to Business Manager tool

In the Business Manager, you can add ad accounts owned by you or request access for other people or business Ad accounts. You can also create a new Ad account if you don’t have one.

To add Ad account, go to Business settings. Click on “Account” => “Ad account” => “Add” => “Click on any of the three options” => “Add”

How to Add People to Business Manager Tool

Now that we have added Ad account, let’s add people and grant them fine-grained access control to our business manager’s assets. Remember that this comes with an Admin privilege, and only the admin can add people to the First data merchant services number manager. Also, don’t add people if you don’t trust them.

To add people, click on “People” and click on the “Add” button.

How to Add Roles to People in Business Manager

When you click on the “Add” button, a dialogue box will display, giving you options to select the role to assign them. You will be given either “Employee” or “Admin.” Access. By default, Facebook will recommend “Employee” access. You can choose “Show advance” for more access options. Provide the employee email address (not necessarily their personal email. It can be a business email address). Choose the access role and click “Next.”

Note that: Before accepting your invitation, the person would need to have created or have a Facebook account. This is one way of identity verification. Once all this process is completed and the person has accepted the invitation, you can move on to assigning them your business assets.

How to Add Pixel to Business Manager

Facebook embedded pixel to every Business Manager to help monitor activities as people interact on your website. A Facebook pixel is a piece of code built to your website to report conversation and build insights. Every Business Manager you create can have a maximum of 100 pixels.

To add pixel to your Business Manager: Click on “Data Sources” => Select “Pixels” => Click the “Add” button =>

Enter the name of the pixel => Enter website URL => Click “Continue”

How to Add Instagram Account to Business Manager

To increase your presence, you need to integrate Instagram into your Business Manager and then associate them to ad accounts or partners that are in your Business Manager. Then, how to create a facebook business ad account, you need to set necessary task-based permissions for your Instagram business account.

To add Instagram business account, go to Accounts=>Instagram Accounts=>Add=> Connect your Instagram Account=> Enter username and password of your Instagram account. A verification code may be sent to your Instagram registered phone number or email.

When you click add, it will redirect you to another dialogue page where you can connect to your Instagram account. Click on the “Connect Your Instagram Account” and fill in your Instagram credentials.

Note that the ad and Instagram account must be in the same Business Manager for it to be able to make a connection. You can’t associate an ad account and Instagram account to a different Business Manager.


Your Business Manager is set and ready to explore and show off what you have in stock to the world.

For convenience and ease of management, Facebook has also developed an android and iOS Facebook Business Manager app that enables you to manage your businesses at a go.

Note that company verification on Facebook is the first step if you want to apply for WhatsApp Business API. But if you don’t have a company, this article above should help you create the account first.

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2 Replies to “How to create a facebook business ad account”

  1. Jealousy is a nasty tendency in petty people. I myself am poor and yet feel no envy towards the rich. I do feel concern of inequality of people but you my friend sound envious. One of the seven deathly sins. Tch tch...

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