: Best realtor company to work for
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ELITE 25 MEMBERS REPRESENT THE CITY’S MOST EXCLUSIVE PROPERTIES – AND WORK WITH AUSTIN’S MOST DISCERNING BUYERS AND SELLERS.
THINK OF OUR GROUP AS THE ULTIMATE FANTASY FOOTBALL TEAM, BUT FOR AUSTIN LUXURY REAL ESTATE AGENTS.
Established in best realtor company to work for, Elite 25 is a membership group representing the city’s top-producing real estate professionals. Elite 25 serves as a platform for buyers and sellers to explore the best realtors – and their unbelievable listings – from across the city’s many brokerages, all in one place.
Members of Elite 25 represent the top 0.25% of realtors in Austin. 40 elite professionals – out of more than 14,000 realtors citywide – with proven track records, unmatched reputations, extensive networks, and singular access to off-market properties.
Best Real Estate Lead Generation Companies
What Are Real Estate Lead Generation Companies?
A real estate lead generation company is a platform that helps agents attract prospective clients (either buyers or sellers), known as leads, to a certain agency or broker. A lead generation company will run ads and market to prospective clients when they visit sites such as Google, Zillow, or Facebook and look for houses. Then the company will sell you that person’s contact information if you purchased leads in the area that they’re looking in. However, these companies don’t guarantee that these leads will close or that they will even respond to you when you contact them.
How Does Real Estate Lead Generation Work?
Real estate lead generation is a marketing and advertising process which stimulates interest in either a house for sale or a realtor to work with. This interest is then turned into a sales pipeline with the goal is to turn the lead into a client, who then closes a deal by either buying or selling a house through an agent.
Agents and brokers generate leads in different ways, including via social media, referrals, their own network, open houses, and from lead generation companies. Leads are what keep a real estate brokerage in business. A closed lead provides a commission check to the agent and a check to the brokerage.
How Much Do Real Estate Leads Cost?
Real estate lead generation companies offer different prices depending on the location and number of leads www mtb bike com. Some have onboarding fees of a couple of hundred dollars and others have no upfront fees but charge monthly fees of hundreds of dollars or more, plus per lead costs which can range from a few dollars all the way up to thousands of dollars. Typically, leads in popular housing markets are more expensive to purchase because the company knows the listing prices are high and commissions from successful sales will also be considerably higher.
Usually, you pay for leads monthly and can decide on a set budget or change it up depending on how business is going.
Is Buying Real Estate Leads Worth the Cost?
Most agents know that, in order to keep up with today’s buyers and sellers, they need to have an online presence. Buying online leads is worth it if you don’t already have a big network or referrals but want to grow your business. You have to decide what your monthly marketing budget is going to be and how to best allocate the funds to decide if it’s worth it to buy leads. Investing in lead generation is only worthwhile if you’re going to be diligent and consistent with following up on each and every lead.
How We Chose the Best Real Estate Lead Generation Companies
As part of this review, we looked at over a dozen real estate lead generation companies before deciding on our top picks. We evaluated each company based on the number and types of leads they offer and lead quality, as well as features, pricing, customer reviews, and more before deciding on our list of the best lead-gen companies available.
From left: Compass’ Robert Reffkin; Corcoran Group’s Pam Liebman; Brown Harris Stevens’ Bess Freedman; Douglas Elliman’s Howard Lorber; Sotheby’s International Realty’s Philip White (Photo-illustration by The Real Deal; photos via Getty Images)
Last year, there were no winners — just brokerages that suffered less than the rest.
The coronavirus pandemic crippled New York City’s residential real estate market in 2020. Agents were banned from showing homes for nearly an entire quarter, and many wealthy Manhattanites fled the city, wounding an already fragile luxury market. That only made brokerage margins thinner, driving a surge in the M&A activity that has been a hallmark of the sector in recent years.
The Real Deal’s annual brokerage ranking, which tracks the number of sell-side deals that closed in 2020, reflects these times. Most firms saw volume fall.
“Obviously there’s a decline,” said Pam Liebman, CEO of the Corcoran Group. Still, she said she believed her agents “outperformed the market.”
She was right.
Corcoran took the No. 1 spot on the sales ranking, with $5.8 billion in closed sales in Manhattan, Brooklyn and Queens. Though sales fell 26 percent from 2019, the brokerage was able to beat out its two biggest rivals.
Compass, which is on the verge of going public, claimed the No. 2 spot with $4.01 billion in sales, a 17 percent year-over-year drop. And Douglas Elliman fell from the top of the previous ranking to No. 3 with $3.06 billion in 2020 sales — a nearly 62 percent plunge from the year prior.
Together, the top 25 firms reported $18.92 billion in New York City closed sales last year, down 32 percent from $28 billion in 2019. TRD pulled listings from real estate data firm LavaMap and cross-referenced these listings with closed deals in public records and with the brokerages. Sales handled in-house by developers and off-market transactions were excluded.
As buyers’ preferences changed — square footage outweighed location, outdoor space trumped views and the appeal of shared amenities evaporated — Manhattan’s market took a particularly big hit. Sales in the borough fell 39 percent to $14.05 billion last year among the city’s top 25 firms, down from $23.1 billion in 2019. The borough’s sales volume took such a nosedive in early 2020 that the industry was applauding its fourth quarter for being“only” 20 percent below 2019’s figures.
The plunge was due in part to a drop-off in overall transactions, but also because of a sharp contraction of the luxury market. Buyers were able to extract hefty concessions on the deals that did get done.
The so-called “Covid discount” was as high as 17 percent for the most expensive homes on the market, according to Liebman. For deals hammered out in 2020, some sellers ate losses of up to 50 percent, as happened with a recent condo sale at One57 on Billionaires’ Row.
Discounts didn’t affect the major new development sales closing last year that were negotiated before the pandemic. Vornado Realty Trust’s 220 Central Park South, where Corcoran’s new development division Corcoran Sunshine handled sales, saw a steady stream of eight-figure closings.
But leave it to the city’s ever-optimistic residential brokers to find a way to spin upheaval into upside.
Bess Freedman, CEO of Brown Harris Stevens, said the sales pitch to buyers is simple:
“This is the time if you want to throw down your flag,” said Freedman. “This is when you get real value.”
“This is a very value-oriented market,” said Liebman. “People took advantage of very, very low interest rates, very high inventory and reduced prices. So the smart buyers continued to be opportunistic during the pandemic.”
Steven James, Douglas Elliman’s New York CEO and president, agreed. “The city is becoming more affordable,” he said. Pointing to the surge in Manhattan condo sales in the fourth quarter of 2020, James said, “I’m finally feeling positive.”
James has navigated various big challenges during his four decades in the business, “[but] this is the first time honestly in all those years that I’ve experienced what I truly believe was a huge, huge cataclysmic change,” he said.
For Jed Garfield, the pandemic brought his business to new places — namely, Brooklyn.
The broker, whose firm Leslie J. Garfield only sells townhouses, used to make only a few visits across the East River each year. But in 2020, he ventured to Brooklyn multiple times every month, often with high-net-worth clients who wanted to trade in their Manhattan townhouses for homes in Brooklyn.
“It’s like you go there and I feel like I’m in Manhattan on the Upper East Side in the 1970s,” said Garfield. “People still play out on the street there, there are still corner delicatessens — good ones.”
Garfield said that in 2020 deals in Brooklyn Heights and other areas in the borough significantly picked up, while deals in Manhattan’s Upper East Side and Upper West Side submarkets declined. He estimated that deal volume in both of those neighborhoods was down about 35 percent last year.
Still, 2021 has brought renewed interest to Manhattan’s housing market, with new contracts signed in the borough hitting levels not seen since the 2015 peak, according to Serhant, the firm founded by Ryan Serhant in September. His new venture did not make the ranking this year, but his alma mater, Nest Seekers International, landed the No. 7 spot, unchanged from last year’s ranking.
It’s anyone’s guess how lasting the new “work from anywhere” world will be, but over the first nine months of the pandemic, people’s housing preferences shifted, and so too did the market.
In this year’s ranking, eight of the city’s top 25 firms did a third or more of their 2020 sales volume in Brooklyn. And four of those firms did nearly all their business in the borough. Those firms — which had never made TRD’s annual ranking before — included RE/MAX Edge, Fillmore Real Estate and Momentum Real Estate.
Among the top firms, Compass reported the biggest year-over-year increase last year in Brooklyn, where its sales soared nearly 133 percent to $1.3 billion, up from $560 million in 2019. Brown Harris Stevens reported a nearly 83 percent bump in Brooklyn business, at more than $374.5 million in 2020, up from $205 million in 2019. This boost was partly attributable to the firm’s June 2020 merger with Halstead, which made a higher proportion of its sales in the borough — including more than $181 million prior to the merger.
Many firms that made the ranking also saw a year-over-year increase in sales volume in Queens. Elliman reported the highest sales volume in that borough at $179.7 million — up 33.5 percent from 2019. Long Island City-based firm Modern Spaces had $146.97 million in sales, up from $90.3 million in 2019. And Compass rounded out the top three in the borough, nearly tripling its Queens sales to reach a $145 million total.
The new (virtual) reality
Buyer preferences and locations weren’t the only shifts in the city’s brokerage business. In order to keep themselves and their clients safe and comply with regulations, agents had to adopt new marketing tactics.
Agents turned to virtual home tours during New York’s three-month ban on in-person showings, whether pre-filmed or shown in real time over FaceTime. The widespread adoption of virtual tours has actually become a bright spot for agents and clients, allowing both parties to determine their interest before committing to an in-person showing.
Many agents and best realtor company to work for believe virtual tours will remain a fixture even after concerns over the coronavirus fade. Corcoran’s Liebman even suggested that the pandemic may have killed the industry’s iconic open house, saying that many agents will opt to continue doing showings virtually before setting up in-person tours by appointment.
There’s also a new flexibility within firms with the normalization of video conferencing. Elliman’s James admitted having strong reservations. “I thought, ‘I’ll never be able to do this,’” he recalled. But he said that on small-group video calls, he began hearing from sales managers who had never spoken up in the large all-hands meetings the firm previously held in person.
Despite the dramatic changes of last year, most firms have committed to holding on to their New York offices and say they’re betting on the city and corporate life returning to what it once was — sooner or later.
Corcoran is renovating a new headquarters on Madison Avenue, while Elliman and Compass say they’re retaining their entire office footprint. BHS cut down on office space formerly used by its sister firm Halstead since their merger, but Freedman says that for cultural reasons, there won’t be further consolidation.
“It’s not the same when you work at home,” she said. “I think we benefit by being together.”
Backing up its talk with money, Sotheby’s International Realty launched its first-ever TV commercial in February — an artsy ode to New York running on Hulu and Link NYC digital kiosks, showing New Yorkers moving through the city in flattering sunlight interspersed with shots of Manhattan’s skyline. The firm closed $924.9 million in sales last year, down 37.5 percent from $1.48 billion in 2019.
“We have a 38,000-square-foot [office at] 650 Madison, so we have a heavy, heavy investment in this city and we expect it to come back,” said Philip White, CEO of the firm.
All hands on deck
The response to the pandemic also undermined the brokerage industry in a more indirect way than scaring off buyers or banning open do wells fargo cashiers checks expire the federal CARES Act, independent contractors like residential brokerage agents were able to qualify for unemployment payments for the first time ever — and in New York, they could claim the expanded benefits even if they stopped working voluntarily due to concerns about the pandemic. So, faced with daunting obstacles and a bleak market, nearly 4,000 agents terminated their real estate licenses last year.
The drop in state licensees didn’t translate into big declines in headcount at the city’s major firms, however, which continued to recruit vigorously after some start-of-year cuts.
Compass overtook Elliman as the largest brokerage in the city with 2,485 agents, up nearly 18 percent from 2,112 in 2019. Elliman’s numbers were down slightly to 2,345 from 2,460. No. 3-ranked Corcoran had a 33 percent boost in headcount with 2,264 agents, up from 1,697 agents the previous year, but that was due to its January 2020 merger with sister company Citi Habitats. The combined company had 2,420 agents at the time of the merger.
Many agents worked harder for less business, even while putting themselves at risk. That led R New York, a 100 percent commission firm, to make a big recruiting push, according to the firm’s president, Stefani Berkin.
In the fall, the company added a “calculator” to its website that allows agents to crunch the numbers www prudential com gi employer forms compare how much they’d take home if they worked at R New York versus their current brokerage. Since then, Berkin said, the firm has seen recruitment levels grow, peaking in December when more than 20 agents joined.
“When agents are having a tough time, every dollar really counts, and if they’re doing five deals instead of 15 deals, or one deal instead of 10 deals … every dollar counts,” said Berkin. “So, people really are appreciating what the 100 percent commission model means and how far it actually goes.”
Despite the recruitment push, R New York saw its headcount decrease 18 percent last year to 634 agents. Berkin contests the figure, arguing that R New York has 819 agents — counting brokers who are either in the process of joining the firm or completing training to renew lapsed licenses.
But size isn’t everything. Smaller boutique firms that focus on high-end properties once again had higher average deal prices than the big players.
Leslie J. Garfield was the top firm in the city with an average deal size of over $5.8 million, followed closely by the Modlin Group at $5.3 million. Sotheby’s was third with just over $3 million. Among the larger firms, Corcoran fared the best with an average deal size of $2.29 million, while Elliman’s average deal was $1.7 million and Compass’ was $1.4 million.
White of Sotheby’s said the average sale price per agent is the metric his firm tracks.
“We’ve never gone out to be the biggest firm in New York City,” he said. “We focus more on productivity per agent than the size of our company.”
Garfield, whose firm made $174.76 million worth of sales in 30 deals last year, agreed.
“I really like the fact that we don’t have any dead weight,” he said. “If you look at a place like Douglas Elliman, they’ve got a lot of dead weight. You look at Compass, they’ve got a lot of dead weight. If they didn’t, they would be doing more business per broker than any other brokerage,” Garfield added.
Seller’s market — for firms
Though deals for residential units took a hit, deals for residential firms did not. The year saw a wave of M&A transactions across brokerage.
While most bigger firms say they’re still on the lookout for merger opportunities, the smaller shops high on TRD’s ranking say the incentive to sell is low.
Garfield said he fields offers every six months or so, but he doesn’t see how being part of a larger firm equates to more business for a highly specialized outfit like his.
Frederick Peters of Warburg — which placed eighth on the ranking with $238 million in sales — said he has no motivation to sell either, arguing that the presence of smaller firms is best for the industry as a whole. He noted that price-fixing and price wars that increase costs for consumers are hallmarks of industries dominated by big companies.
“If it becomes impossible to compete or succeed without multiple millions in venture funding, that will be a sad day for the entrepreneurial spirit in our country,” Peters said in a statement.
Peters’ comment raises the concern many industry leaders and agents have about Compass, which has raised $1.5 billion in venture capital since it was founded in 2012. Like many other VC-backed firms, it has yet to turn a profit, and some in the industry wonder if its loss-leading growth strategy can ever amazon warehouse kent in a sustainable business model.
In the prospectus Compass filed as part of its initial public offering, the brokerage disclosed that it lost $270 million last year and has lost a total of $1.1 billion since 2016. Its revenue, however, was up 56 percent last year, reaching $3.7 billion compared to $2.4 billion in 2019.
Compass’ IPO will mean an infusion of cash, which the firm — the largest brokerage in the city by headcount — will likely spend on even further growth.
Once Compass goes public, all three of the city’s biggest brokerages will be publicly held and ultimately answerable to their shareholders.
Freedman at BHS, which will become the largest privately held brokerage in the city, said retaining flexibility gives firms like hers a competitive advantage over the big three.
“We have the freedom to build a company that we believe in,” she said.
Reprints & PermissionsИсточник: https://therealdeal.com/issues_articles/selling-through-the-scourge/
10 Top Luxury Real Estate Brokerages for High-End Properties
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When you sell a high-end home, you need to make the perfect first impression. Gorgeous photos and an expert selling strategy are only the start. Luxury realtors at the best high-end real estate companies have the expertise to market your home to the right buyers and negotiate an offer that maximizes your final sale price.
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🏆 Top 10 luxury real estate brokerages
1. Sotheby's International Realty
Sotheby's International Realty is a subsidiary of Realogy and shares its name with the renowned international auction house. Established in 1976, this firm is committed to providing the exceptional service that characterizes the Sotheby's Auction House.
The auction house struck an agreement in 2004 with Realogy to license the Sotheby's International Realty brand. This partnership took the real estate brand global by offering franchises to certain real estate brokerages. Currently, Sotheby's ranks as one of the top luxury real estate companies in the world, with over 21,000 agents under its brand.
However, Sotheby's offers more than just an iconic history. In 2016, it began offering high-definition property walkthroughs using Virtual Reality and Apple TV, proving this storied luxury real estate brand remains an innovative company in the 21st century.
2. Christie's International Real Estate
Christie's International Real Estate is another top luxury brokerage whose brand is synonymous with high-end real estate. This company works exclusively with properties valued at $1 million or more, so you can trust that their specialists have the expertise to market your home to the right buyers.
Like Sotheby's, Christie's is a subsidiary of a centuries-old international auction house with an iconic history. The global Christie's International Real Estate affiliate network has an impressive track record of closing over $500 billion of real estate transactions within the last five years. The firm's brand recognition and affiliate network make it a great option for anyone looking to sell or buy a luxury home.
» MORE:How much is realtor commission on a $1 million house?
3. Berkshire Hathaway HomeServices
Berkshire Hathaway HomeServices sells commercial, residential, and luxury home real estate. While Berkshire isn't exclusively a high-end real estate company, its network of highly trained Luxury Collection Specialists possess the expertise to help sellers and buyers get the best deal.
As of 2021, Berkshire Hathaway HomeServices ranks as the third-largest real estate brokerage in the U.S., with more than $150 billion in annual sales volume, over 800 offices, and nearly 45,000 licensed agents.
» MORE:How much commission does Berkshire Hathaway charge?
4. Keller Williams Luxury International
Founded in 1983, Keller Williams is the biggest international real estate brokerage firm by agent count. Their Luxury International division focuses on serving the upper-tier home market.
This brokerage firm brands themselves as specialists that raise the bar when it comes western division federal credit union williamsville customer service and focuses on their client's needs to sell or find their next home. With offices throughout the United States, KW's brand, and its extensive global agent network, Luxury International exceeds the needs of high-end buyers and sellers.
» MORE:Learn about Keller Williams commission fees
5. Nest Seekers International
Established in 2001, Nest Seekers International is one of the youngest and smallest luxury real estate brands on our list. Currently, the firm has more than 25 offices and over 1,000 employees.
Nest Seekers touts its in-house creative agency, which employs a "daring and unconventional" marketing approach to set your listing apart from the competition. Its revolutionary and technology-driven listing process has made the firm one of the premier high-end real estate companies.
6. Distinctive Collection by Better Homes and Gardens
Although Better Homes and Gardens isn't widely known as a high-end real estate brokerage, its Distinctive Collection offers luxury buyers and sellers a similar level of service and support to top firms like Sotheby's and Christie's.
The Better Homes and Gardens brokerage network has more than 10,000 agents at local offices throughout the United States, Canada, the Bahamas, and Jamaica. Their agents use a full suite of marketing tools to best realtor company to work for your home stand out and help buyers find high-end capital one gm card contact number that meet their needs.
7. The RE/MAX Collection
Like many other top real estate brokerages, RE/MAX offers exclusive services to high-end buyers and sellers through its RE/MAX Collection division. To qualify for the RE/MAX Collection, a home must be worth at least twice the average selling price in the local market.
With more than 23,000 luxury agents, RE/MAX Collection has the global coverage to help you buy or sell no matter where you're located.
8. Coldwell Banker Global Luxury
Coldwell Banker's luxury division brands itself as the gold standard for luxury real estate. The long-standing history, reputation, and track record of its parent company precedes it. This luxury division leverages technology and expertise to meet and exceed the needs of high-end clients.
Coldwell Banker Global Luxury has ecb srep specialists in more than 3,000 offices, making it one of the top luxury real estate companies in the world. Its focus on customer service and presence puts it ahead in the high-end property market.
9. HomeSmart International
Founded in 2000, HomeSmart International turned the real estate industry upside down by harnessing the power of technology not only for agents, but customers too. Based in Arizona, this firm offers home buyers and sellers guidance throughout the process.
They prioritize communication by keeping clients updated through text messages and other automated marketing methods. Over 19,000 real estate agents in the United States work under HomeSmart International. Its approach to using technology throughout the process makes it a top choice for technology-savvy home sellers and buyers.
10. Compass Luxury Homes
Compass Luxury Homes is the youngest brokerage firm on our list, but it's quickly making a name for itself as one of the top high-end real estate companies in the U.S.
This brokerage firm offers a concierge program to help sellers prepare their property for the market. Luxury services range from staging to repairing the home to get the most for the property. Compass Luxury Homes also improves the home buying process by offering a mobile app buyers can use to curate a portfolio of properties to track and discuss with their agents.
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Clever has helped hundreds of luxury buyers and sellers get exclusive savings while working with the best realtors in their local market. Here's what one customer who saved over $50,000 with Clever had to say:
Since Clever connects its partner agents to qualified clients like you at zero upfront cost, they're willing to pass on part of the savings to you. You'll get the same full-service support at a third of the price. Or, if you're buying, you could be eligible to receive 0.5% cash back after closing.
Clever's service is 100% free and there's no obligation. You can united states of america zip code as many agents as you like until you find the perfect luxury realtor, or you can walk away if you aren't completely satisfied with your matches.
FAQs about luxury realtors
</p><p>The <a href="https://listwithclever.com/real-estate-blog/10-top-luxury-real-estate-brokerages-for-high-end-properties/#rankings">best luxury real estate brokerages</a> include firms like Sotheby's International Realty and Christie's International Real Estate. However, most nationwide brokerages offer dedicated service and support to affluent buyers and sellers, so it's worth exploring all your options to find the best fit for your unique priorities. <a href="https://listwithclever.com/how-to-find-a-real-estate-agent/">Read our full guide to finding the perfect realtor.</a></p><p>
</p><p>The best way to sell a luxury home is to work with a real estate agent who specializes in high-end homes. Luxury properties attract a much smaller pool of buyers than the average home, so they tend to sit on the market longer, which makes it harder to get your target sale price. Finding an agent with experience selling luxury homes in your neighborhood makes all the difference. Using an agent matching service like <a href="https://listwithclever.com/real-estate-blog/clever-real-estate-reviews/">Clever Real Estate</a> or <a href="https://listwithclever.com/real-estate-blog/homelight-reviews/">HomeLight</a> is an easy way to connect with top local realtors so you can compare marketing strategies, commission rates, and overall value.</p><p>