Smart capture marketing cloud

  • 29.09.2021
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smart capture marketing cloud

The Dell UltraSharp Webcam can capture excellent 4K video for calls, streams, and recordings, but you need a separate microphone to get the most out of it. Trying to help the client's designer with a CSS-related problem she's having with input fields in a Smart capture form (in Cloud Pages). You cannot include Smart Capture in Email and SMS messages; Profile Center and Subscription Center is not supported by Data Extensions. Make.

: Smart capture marketing cloud

Smart capture marketing cloud
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Smart capture marketing cloud -

OpenText Empowers Companies to Be Digital at OpenText World

New Delhi, India – November 17, 2021 – OpenText is launching its most expansive product release yet at OpenText World, which gets started this morning. Cloud Editions 21.4 (CE 21.4) introduces new integrations, applications, and products to help customers adapt to modern work, navigate global supply chains, connect with customers, protect information and optimize developer experiences.

“The best-run organizations will be defined by their ability to drive technology-led transformations,” said Mark J. Barrenechea, OpenText CEO & CTO. “With Cloud Editions 21.4 we are delivering more powerful applications and deeper integrations with leading business applications so customers can unify, govern and leverage information to drive these transformations.”

Barrenechea will reveal the release later this morning during his opening keynote at OpenText World. The keynote will focus on the importance of being digital, highlighting how OpenText helps customers like L’Oreal, the Academy of Motion Pictures and Penta-Ocean Construction adapt.

“By leveraging the cloud, we have enabled our business to grow in new ways, creating a modern work environment for employees, customers, and partners,” said Joselito Fong, International Civil Engineering Divisions Group, Penta-Ocean Construction Co, LTD. “OpenText Cloud Editions accelerate our digital initiatives, providing us with tools, services, and insights to increase agility, fuel business innovation, and drive growth.”

Barrenechea will also highlight the key innovations in CE 21.4 that address friction in modern work and global supply chains. This includes Core Content integrations with Salesforce to improve sales and support productivity and compliance, as well as integrations with Microsoft Teams to connect the collaborative capabilities of Teams to content-centric business processes. A new offering for Business Network Managed Services addresses the explosion of new digital businesses and the need to quickly connect to trading partners.

Here are the highlights from each Cloud in CE 21.4:

OpenText Content Cloud

The Content Cloud provides the tools necessary to support a distributed workforce, connecting information from across the enterprise with the people and systems that need it, while integrating seamlessly into the business applications employees use every day.

Beyond integration with Salesforce and Microsoft 365, OpenText Core Content can leverage Core Case Management to model and coordinate complex business processes. In addition, OpenText Documentum users can now benefit from integration with the Salesforce Sales and Service Cloud, Intelligent Capture has added next-generation Information Extraction Engine (IEE) machine learning and there have been important updates to Magellan Risk Guard, eSignature, and eDiscovery products. Please read our blog for further details on the new innovations.

 

OpenText Business Network Cloud

By integrating systems, people, and things, the Business Network Cloud digitizes supply chains and helps businesses seamlessly exchange information with trading partners.

CE 21.4 brings new pre-packaged, self-service capabilities, empowering companies of any size to integrate with trading partners around the world and providing best-in-class integration, analytics, and compliance services. In addition, expanded capabilities in OpenText Active Applications enable increased compliance and integration with external vendors and data sources, and a redesigned user experience in the OpenText™ IoT Platform optimizes efficiency in collecting insights and management of IoT devices. Explore the latest Business Network Cloud innovations in our blog.

 

OpenText Experience Cloud

Companies can power modern customer experiences with intelligent content authoring and media production capabilities across the entire customer journey with the Experience Cloud.

CE 21.4 provides enhanced targeting and dynamic personalization of customer experiences and communications through integration between the OpenText™ Experience CDP customer data platform, OpenText Exstream, OpenText TeamSite, and the Google Marketing Platform. OpenText™ Media Management makes content authors more productive by recommending media assets for targeted placement in communications and sites. Exstream also features a high-volume email integration with OpenText™ Notifications to deliver improved and expanded multichannel outreach. Read our blog to find out more about the Experience Cloud updates.

 

OpenText Security and Protection Cloud

The Security and Protection Cloud delivers cyber resilience by protecting and securing data to withstand and quickly recover from cyberattacks and accidental data loss.

In CE 21.4, we are announcing OpenText Digital Evidence Center, a cloud-based solution that helps law enforcement agencies close cases faster by centralizing the collection, analysis, and storage of rich media and digital evidence.

In addition, BrightCloud Threat Intelligence Service now covers more than 1,000 applications, enabling partners to enforce cloud application policies by classifying their purpose and controlling access based on application group, name, and the specific action being performed. The solution also provides reputation scores to help assess data risk and compliance for cloud applications. Details on further updates, including improvements to OpenText Endpoint Investigator and OpenText EnCase Forensic, are available in our Security and Protection Cloud blog.

 

OpenText Developer Cloud

Developers can build, customize and integrate applications faster and smarter using a collection of Information Management API services in the Developer Cloud.

With CE 21.4 Developer Cloud API services are generally available for trial and purchase in North America, with a consumption-based pricing model providing developers with the flexibility to only pay for what they use. In addition, a redesigned developer website provides improved usability, with access to OpenText product APIs and new Developer Cloud services on a single website. Read all the updated details in our Developer Cloud blog.

 

Источник: https://news.how2shout.com/opentext-empowers-companies-to-be-digital-at-opentext-world/

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Canon Enables Businesses to Automate Invoice Processing with Therefore™ Smart Capture - Canon South & Southeast Asia

SINGAPORE, 3 May 2021 — Canon today announced the launch of Therefore™ Smart Capture, a cloud-based solution that simplifies invoice processing using artificial intelligence (AI). Ideal for businesses looking to reduce time-consuming manual processes, Therefore™ Smart Capture extracts data from invoices automatically using AI, and helps accounting departments process invoices of different layouts easily without pre-configuring any templates.

“The integration of powerful AI engines into day-to-day business operations is key in automating manual processes,” said Koji Okamoto, Director of Regional Business Solutions, Canon Singapore. “Designed to support users who currently rely on manual or only semi-automated invoice indexing methods, Therefore™ Smart Capture reduces workload by automating data extraction using AI. An automated, digital invoice processing workflow not only increases productivity amid new ways of working, but also reduces human errors for greater accuracy.”

Источник: https://asia.canon/en/business/automate-invoice-processing-with-therefore-smart-capture/news

Trying to help the client's designer with a CSS-related problem she's having with input fields in a Smart capture form (in Cloud Pages).

The problem is that Firefox treats padding differently than does Chrome with input fields. In Chrome, if you add 20px padding top and bottom, the line height is respected and the field's overall height is increased to accommodate the padding.

In Firefox, if you have a font size of 1.5em and a line height of 1.5em, but add top and bottom padding of 1em, the line height is effectively eliminated and text will not display.

The trick would seem to be to increase the field's height, but the f.css file that contains some default Fuel UX CSS style for forms and is overriding the custom CSS on the Smart Capture form. f.css is located here:

https://xx.sx.exacttarget.com/cloudpages/css/f.css

The style overriding height is this:

Is there a way to edit the f.css file or override it?

  • Just wondering if you ever were able to solve this? Matt

  • The designer and I tried several changes and what ultimately worked was using "height: auto" and adding "!important" to the end of the line, like this: `height: auto !important;` Karl Barndt


Source: https://salesforce.stackexchange.com//questions/146488

Источник: https://qa.emptyq.net/q?id=d78db167-ea6a-4641-bd3c-0b4738eb4094
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Capture One demands complete physical access to your computer(s) in its license agreement

Contracts are a funny thing. The wording they use, the things they have to say in order to allow them to do the things they do, can seem quite overbearing – particularly when it comes to things like Digital Rights Management, otherwise known as DRM. Put simply, DRM is the part of the software that checks to make sure you’re running a legitimate copy of the software with a valid license key. It’s something that Adobe does each month when it checks that you’re still running a valid Creative Cloud subscription.

Capture One, though, seems to demand complete and absolute access to not only your computer through its software checks but “on-site investigations” with physical access to any computers that they suspect are running Capture One. And it’s all in the name of copyright. It sounds a bit (a lot) big brother, but is it something you should really worry about? Well, to quote the great Jar Jar Binks, “Not really, no”.

The wording in the contract was spotted by Alvar Freude, with a highlighted screenshot posted to Twitter that looks somewhat sinister.

Ja, alles klar, @captureonepro will bei Kunden quasi Hausdurchsuchungen durchführen, um die Gültigkeit der Lizenz zu überprüfen.
Hey, liebe Leute, spinnt ihr? (Mal abgesehen davon, dass diese Klausel nach deutschem AGB-Recht sehr wahrscheinlich unwirksam ist.) pic.twitter.com/dwRvuLVDaZ

— Alvar C.H. Freude (@alvar_f) October 17, 2021

Translated, the tweet reads as follows:

Yes everything is clear, @captureonepro wants to carry out searches of customers’ houses in order to check the validity of the license.

Hey guys, are you crazy? (Apart from the fact that this clause is very likely ineffective under German terms and conditions law.)

The wording is in the user agreement primarily aimed towards businesses running pirated software, which has been a big problem in the software industry for decades and is one of the reasons Adobe switched to a cloud subscription model (it appears to have worked). The concept of the wording is in order to help enforce copyright laws, but as TechDirt notes, it’s essentially an abuse of copyright law in order to grant rights to the licensor that they wouldn’t otherwise have under the usual copyright protection.

As noted in Alvar’s tweet, though, it is likely going to be difficult for Capture One to be able to enforce those “rights” around the world. Techramblings on Reddit, for example, posted that it would also be basically unenforceable in the UK, too, under The Unfair Terms in Consumer Contracts Regulations 1999.

5.—(1) A contractual term which has not been individually negotiated shall be regarded as unfair if, contrary to the requirement of good faith, it causes a significant imbalance in the parties’ rights and obligations arising under the contract, to the detriment of the consumer.

(2) A term shall always be regarded as not having been individually negotiated where it has been drafted in advance and the consumer has therefore not been able to influence the substance of the term.

So, essentially, because the licensee didn’t have the option to discuss the terms with the licensor beforehand, any unreasonable demands they choose to enforce would pretty much make the whole thing null and void. I expect the enforceability of such action would also be difficult or impossible in most other countries around the world as well.

It’s highly unlikely Capture One would go to the hassle and expense of invading a user’s home if they suspected that you weren’t running a legit copy of the software with a valid license, though. And even if they say they want to, you can just say “Nope”. The license doesn’t give them the right to physically enter your house, no matter what it says. And if you do say no, the worst they can do is attempt to pursue you in civil court – which is going to far exceed the cost of the license and any potential damages if you really are running a dodgy copy of the software.

As mentioned, it’s aimed primarily at businesses. People running potentially hundreds of copies of the software across their company. You know, like those “retouching houses” that constantly spam your Facebook PMs for $1/image? It gives them some ability to shut them down. At least, it might in some countries. Adobe has similar wording in their terms of use to account for the same thing. But Adobe’s terms do specifically exempt non-corporate customers from on-site audits.

There’s also potentially an argument to be made that the terms of use only really applies to actual customers who’ve paid for it, too. Software thieves likely wouldn’t be bound to it anyway, although I expect this may also vary around the world.

Despite the hype of the tweet, TechDirt’s article or the Reddit thread, though, I wouldn’t get too worried. At least not if you’re a home or individual users.

[via Reddit]

Filed Under: newsTagged With: Capture One, Software

Источник: https://www.diyphotography.net/capture-one-demands-complete-physical-access-to-your-computers-in-its-license-agreement/

Capture One demands complete physical access to your computer(s) in its license agreement

Contracts are a funny thing. The wording they use, the things they have to say in order to microsoft office 2010 free download - Crack Key For U them to do the things they do, can seem quite overbearing – particularly when it comes to things like Digital Rights Management, otherwise known as DRM. Put simply, DRM is the part of the software that checks to make sure you’re running a legitimate copy of the software with a valid license key. It’s something that Adobe does each month when it checks that you’re still running a valid Creative Cloud subscription.

Capture One, though, seems to demand complete and absolute access to not only your computer through its software checks but “on-site investigations” with physical access to any computers that they suspect are running Capture One. And it’s all in the name of copyright. It sounds a bit (a lot) big brother, but is it something you should really worry about? Well, to quote the great Jar Jar Binks, “Not really, no”.

The wording in the contract was spotted by Alvar Freude, with a highlighted screenshot posted to Twitter that looks somewhat sinister.

Ja, alles klar, @captureonepro will bei Kunden quasi Hausdurchsuchungen durchführen, um die Gültigkeit der Lizenz zu überprüfen.
Hey, liebe Leute, spinnt ihr? (Mal abgesehen davon, dass diese Klausel nach deutschem AGB-Recht sehr wahrscheinlich unwirksam ist.) pic.twitter.com/dwRvuLVDaZ

— Alvar C.H. Freude (@alvar_f) October 17, 2021

Translated, the tweet reads as follows:

Yes everything is clear, @captureonepro wants to carry out searches of customers’ houses in order to check the validity of the license.

Hey guys, are you crazy? (Apart from the fact that this clause is very likely ineffective under German terms and conditions law.)

The wording is in the user agreement primarily aimed towards businesses running pirated software, which has been a big problem in the software industry for decades and is one of the reasons Adobe switched to a cloud subscription model (it appears to have worked). The concept of the wording is in order to help enforce copyright laws, but as TechDirt notes, it’s essentially an abuse of copyright law in order to grant rights to the licensor that they wouldn’t otherwise have under the usual copyright protection.

As noted in Alvar’s tweet, though, it is likely going to be difficult for Capture One to be able to enforce those “rights” around the world. Techramblings on Reddit, for example, posted that it would also be basically unenforceable in the UK, too, under The Unfair Terms in Consumer Contracts Regulations 1999.

5.—(1) A contractual term which has not been individually negotiated shall be regarded as unfair if, contrary to the requirement of good faith, it causes a significant imbalance in the parties’ rights and obligations arising under the contract, to the detriment of the consumer.

(2) A term shall always be regarded as not having been individually negotiated where it has been drafted in advance and the consumer has therefore not been able to influence the substance of the term.

So, essentially, because the licensee didn’t have the option to discuss the terms with the licensor beforehand, any unreasonable demands they choose to enforce would pretty much make the whole thing null and void. I expect the enforceability of such action would also be difficult or impossible in most other countries around the world as well.

It’s highly unlikely Capture One would go to the hassle and expense of invading a user’s home if they suspected that you weren’t running a legit copy of the software with a valid license, though. And even if they say they want to, you can just say “Nope”. The license doesn’t give them the right to physically enter your house, no matter what it says. And if you do say no, the worst they can do is attempt to pursue you in civil court – which is going to far exceed the cost of the license and any potential damages if you really are running a dodgy copy of the software.

As mentioned, it’s aimed primarily at businesses. People running potentially hundreds of copies of the software across their company. You know, like those “retouching houses” that constantly spam your Facebook PMs for $1/image? It gives them some ability to shut them down. At least, it might in some countries. Adobe has similar wording in their terms of use to account for the same thing. But Adobe’s terms do specifically exempt non-corporate customers from on-site audits.

There’s also potentially an argument to be made that the terms of use only really applies to actual customers who’ve paid for it, too. Software thieves likely wouldn’t be bound to it anyway, although I expect this may also vary around the world.

Despite the hype of the tweet, TechDirt’s article or the Reddit thread, though, I wouldn’t get too worried. At least not if you’re a home or individual users.

[via Reddit]

Filed Under: newsTagged With: Capture One, Software

Источник: https://www.diyphotography.net/capture-one-demands-complete-physical-access-to-your-computers-in-its-license-agreement/

Trying to help the client's designer with a CSS-related problem she's having with input fields in a Smart capture form (in Cloud Pages).

The problem is that Firefox treats padding differently than does Chrome with input fields. In Chrome, if you add 20px padding top and bottom, the line height is respected and the field's overall height is increased to accommodate the padding.

In Firefox, if you have a font size of 1.5em and a line height of 1.5em, but add top and bottom padding of 1em, the line height is effectively eliminated and text will not display.

The trick would seem to be to increase the field's height, but the f.css file that contains some default Fuel UX CSS style for forms and is overriding the custom CSS on the Smart Capture form. f.css is located here:

https://xx.sx.exacttarget.com/cloudpages/css/f.css

The style overriding height is this:

Is there a way to edit the f.css file or override it?

  • smart capture marketing cloud Just wondering if you ever were able to solve this? Matt

  • The designer and I tried several changes and what ultimately worked was using "height: auto" and adding "!important" to the end of the line, like this: `height: auto !important;` smart capture marketing cloud Karl Barndt


Source: https://salesforce.stackexchange.com//questions/146488

Источник: https://qa.emptyq.net/q?id=d78db167-ea6a-4641-bd3c-0b4738eb4094

Screenshots

    Description

    Salesforce Marketing Cloud Mobile App is a brand new way to manage Marketing Cloud from anywhere. With the power to run your marketing from your phone or iPad, you can now track performance across multiple brands, take action and collaborate with your team.

    • View past or future scheduled messages in your calendar
    • Track performance for Email, Journey Builder, Automation Studio, and Campaigns
    • Take actions such as pause, cancel and resume for Email and Automations
    • Share your results through email and text

    Version 1.28.1

    Updates to app security and trust.
    Fixed a crash on the Calendar tab for some users.

    Ratings and Reviews

    No support for Single Sign On

    I work for a large institution that uses Single Sign On, and this app doesn’t allow for that login. Would totally help my workflow if I could use the app.

    No SSO

    I too cannot use this app because it does not support Single sign on. And my organization requires it.

    The developer, salesforce.com, has not provided details about its privacy practices and handling of data to Apple. For more information, see the developer’s privacy policy.

    No Details Provided

    The developer will be required to provide privacy details when they submit their next app update.

    Information

    Seller
    salesforce.com

    Size
    100.1 MB

    Category
    Business

    Compatibility
    iPhone
    Requires iOS 11.0 or later.
    iPad
    Requires iPadOS 11.0 or later.
    iPod touch
    Requires iOS 11.0 or later.
    Languages

    English, French, German, Japanese, Spanish

    Age Rating
    4+

    Copyright
    © 2019 Salesforce Inc.

    Price
    Free

    Supports

    • Family Sharing

      With Family Sharing set up, up to six family members can use this app.

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    A marketer wants to ensure that the email addresses within their lists are valid, alongside this, the marketer will also like to make sure customers on a list are positive they want to be subscribers, how would a marketer go about accomplishing this task?


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    • Add new subscribers to an automated engagement campaign, and then send a series of welcome emails based on their opens and clicks
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    A marketer would like website visitors to have the option to opt-into specific publications in order to receive email promotions, alongside this, the marketer would also like the website visitors to have access to their profile information in order to make changes? Which tool should be used?


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    • Create a profile attribute or data extension field for each communication type, and use a boolean value to capture subscriber status
    • Create publications lists for each communication type, and associate the publication list with the email send in the user�initiated send definition

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    A marketing practice would like to create mobile friendly emails. The company has the resources to write the HTML and CSS Code needed to create responsively designed emails. Which option would add the code that was created outside of the Salesforce Marketing Cloud to the email?


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    Options are :

    A marketing team needs to ensure that "Valued Customer" appears in place of their %%First Name%% personalisation string incase no data exists for that subscriber within the data extension. How can the marketer accomplish this task?


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    A marketer is using an import activity on a nightly basis to import subscriber data into a data extension. What is a true statement about the import activity? (Choose 3)


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    • Included personalisation and dynamic content
    • Ensure the email renders well on mobile apps

    A marketer is importing a batch of new subscribers obtained from a campaign to the same data extension they've been using to collect subscriber info, how can the marketer ensure only new records are added? (Choose 2)


    Options are :

    • Select the update type Overwrite
    • Select the update type Add Only
    • Select the update type Add and Update
    • Ensure that the data extension contains a primary key

    Which method of storing data allows for a company to store greater than 500,000 records, conduct data extension audience segmentation, as well as having the option to import data quickly?


    Options are :

    • Active Audiences
    • Lists and Data Extensions
    • Data Tables
    • Data Extensions

    Salesforce DEV-501 Apex Visualforce Controller Practice Exam Set 7

    A marketer is building a highly personalised email which would need a highly personalised audience. How would the marketer go about merging data from multiple data extensions into a single data extensions in order to exclude an undesired population and acquire a specified population?


    Options are :

    • File Triggers
    • Data Filters
    • Filter Activity
    • Query Activity

    A parent company utilised a Master Subscriber list in a shared data extension to store much of their subscriber's information. A subsidiary of the company has requested access of that list in order to market to a specific subset of subscribers. How would the marketer go about providing access to that business unit/subsidiary, but not the others?


    Options are :

    • Business unit access permissions
    • Business unit access roles
    • User roles and permissions
    • Shared data extension permissions

    A marketer has just created a sendable data extension and has linked the Customer ID fields as the Subscriber Key to leverage a unique identifier. What will the send status in all subscribers be associated with?


    Options are :

    • The Subscriber ID in a System Data View Table
    • The Customer_ID field in the Data Extension
    • The Email Address Profile Attribute
    • The Email_Address field in the Data Extension

    Salesforce DEV-501 Certified Advanced Developer PracticeTest Set 1

    A marketer is about to send an email to a list, however, they would like to only send the email to subscribers who live in Sydney - this data is stored in the 'region' attribute. Which tool would the marketer use to accomplish this task?


    Options are :

    • Guided Send
    • Query Activity
    • Drag and Drop Segmentation
    • Audience Builder

    A marketer would like to send an email to subscribers on a subscriber list who live within a 5km of Sydney CBD. Which tool would the marketer use to accomplish this task?


    Options are :

    • Query Activity
    • Data Filter
    • Audience Builder
    • Send Classification

    A marketing manager has requested an attribute smart capture marketing cloud Gender be added to a subscriber list for promotional segmentation. Which two options are most important for the marketer to take in the configuration of the attribute? (Choose 2)


    Options are :

    • Select the data type as Text
    • Use binary numbers to identify genders
    • Create restricted values
    • Select the attribute as required

    Sales Force ADM-201 Administration Essentials for New Admin Set 8

    A marketer needs to share specific report results with their manager. Which three methods can be used to share the report? (Choose 3)


    Options are :

    • Email the report to smart capture marketing cloud manager
    • Ping the report to their manager via a pop up on their screen
    • Print the report and hand in a hard-copy
    • Save the report to an FTP folder
    • Send a snapshot of the report

    A marketer is sending an email to a data extension. Whilst configuring the data carlson survey software free download, the marketer linked the Customer ID field on the DE to the subscriber key in their All subscribers list. What will happen one the marketer sends the email to the DE?


    Options are :

    • The email will be sent to the Subscriber Key in All Subscribers
    • The email will be sent to the email address stored on the Data Extension
    • The email will be sent to the email address stored in All Subscribers if a customer ID field is found to match a subscriber key
    • The email will be sent to the field marked as the Primary Key

    A marketing manager would like to ensure that all emails configured by marketers follow the company's branding and logo guidelines, as well as having consistency in structure and text allocation. How would the marketing manager accomplish this task?


    Options are :

    • Email templates
    • Content blocks
    • HTML paste
    • Locked email-design

    Salesforce Admin 301 Certification - Practice Paper Set 14

    A marketer would like to grow their subscriber base and acquire potential customers. How could the marketer accomplish this task?


    Options are :

    • Purchase a list of subscribers
    • Require customers to provide an email address before accessing their website
    • Promote content on social media channels that require an email address opt-in
    • Purchase a list of customers

    A marketer wants to automate the overwrite process of the content within a data extension on a weekly basis. How would the marketer accomplish this task using automation studio?


    Options are :

    • Create an Import Activity and execute it every Friday
    • Create an import activity using the Import Wizard in the Email Application
    • Create an import using the Import Wizard in Automation Studio
    • Create an Import Activity to use in a workflow in Automation Studio

    A marketer would like to use personalisation strings to create dynamic content in their emails. What three things should the marketer understand in order to most effectively utilise this functionality? (Choose 3)


    Options are :

    • Personalisation strings are case sensitive
    • Personalisation strings are noted by two sets of double percent symbols
    • Personalisation strings can appear in the subject line or body of the email
    • When using subscriber data, the attribute or field should have a default value
    • Personalisation strings are limited to profile attributes

    Sales Force ADM-211 Administration Essentials 4 Expert Test Set 5

    An amateur marketer is tasked with creating an email for an emerging campaign. Which two methods can the marketer utilise to create the emails? (Choose 2)


    Options are :

    • Email Templates
    • Text Blocks
    • HTML Paste
    • Image Blocks

    A marketer is currently cleaning a data extension of un-wanted data. The marketing manager has requested that the marketer places all the old un-wanted data in the same format into another data extension for archival. What is the first step to accomplishing this task?


    Options are :

    • Create a new data extension
    • Create a data extension from existing
    • Export the data into a csv file
    • Utilise the Import Wizard to transfer the data over

    A marketing team needs to narrow down millions of data extension records based off of eCommerce order details in order to create and target appropriate segments. How can this most effectively be achieved?


    Options are :

    • Data Extract Activity
    • Audience Builder
    • Drag and Drop Segmentation
    • Profile Attributes

    Sales Force DEV-501 Certified Force Advanced Developer Test Set 2

    A marketer is attempting to write an effect subject line for an upcoming email send. What are two things the marketer can do to increase the effective of the subject line? (Choose 2)


    Options are :

    • A/B test the effectiveness of different subjects
    • Include information relevant to the message in the subject line
    • Include "RE:, "FWD:" "etc." to get reader's attention
    • Keep the subject text between advanced systemcare 13.4 license - Activators Patch to 100 characters long

    A marketer wants to ensure that a first name and last name are always included when importing new subscribers into their master data smart capture marketing cloud. How can this task be accomplished?


    Options are :

    • Assign default values to the First and Last Name
    • Import the Subscriber's data with personalisation strings in place of the First and Last Name
    • Ensure the Nullable property is unchecked for the First Name and Last Name columns
    • Make the First Name and Last name columns Primary Keys

    What happens when a disgruntled subscriber selects the "one�click unsubscribe" link in the email you just sent from one of your publication lists?


    Options are :

    • The subscriber is automatically redirected to the subscription centre to unsubscribe from publications
    • The subscriber is automatically unsubscribed from All Subscribers at the enterprise level
    • The subscriber is automatically unsubscribed from the business unit from which the send originated
    • The subscriber is automatically unsubscribed from the list from which the send originated from

    Salesforce DEV-501 Certified Advanced Developer PracticeTest Set 2

    A marketing manager has requested of their email marketing specialist to implement some techniques on their subject line to increase open rates.

    Which two best practices should the email marketing specialist use to make the subject line more effective? (Choose 2 answers)   


    Options are :

    • Always offer a promotion in the subject line
    • Ensure the information in the subject line aligns with the information in the body
    • A/B test the effectiveness of different subjects.
    • Ensure the subject smart capture marketing cloud utilises a personalisation string that pulls the customer's name so that the email is more personalised

    Salesforce ADM-201: Administration Essentials Cert Set 24

    What are two characteristics of templates which would assist email configuration/building when individuals with coding ability are not available to assist with HTML emails. (Choose 2 answers)


    Options are :

    • Emails can smart capture marketing cloud formatted for desktop and mobile without extra coding
    • HTML developers are needed to build templates, but not emails.
    • One template can only be used for one email, maintaining brand standards.
    • Templates provide the ability to create email messages using content blocks.

    A marketer would like to track what type of content receives the most clicks, specifically, they would like to track all hero images/web banners using the naming convention "Web_Hero". Which two methods would determine click behaviour and tracking on these images using this naming convention? (Choose 2 answers)   


    Options are :

    • Add "Web_Hero" to the Tracking Alias field for each link.
    • Include an alias attribute in each anchor tag and populate it with "Web_Hero"
    • Include "Web_Hero" in the filename for each Hero image.
    • Include "Web_Hero" in the Link Tooltip field for each link.

    What are two best practice techniques to ensure a company's marketers are utilising content builder to it's full capacity?(Choose 2 answers)


    Options are :

    • Plan for content to be used cross-channel, eliminating duplicates.
    • Optimize the way content is stored with a advanced systemcare pro 12.5.0.354 key - Free Activators convention.
    • Create folders for each type of uploaded content.
    • Import all content up front, rather than piece by piece.

    Sales Force DEV-401 Building Applications with Force Test Set 1

    When creating data extensions, smart capture marketing cloud are two steps a marketer should take assuming Subscriber key is enabled and the data extension will be used for sending email campaigns? (Choose 2 answers) 


    Options are :

    • Set the Email address column as Primary Key
    • In Properties, check the "Is Sendable" option
    • Set the column with Subscriber Key as Primary Key
    • Relate the Email Address to Subscriber Key
    Источник: https://chercher.tech/salesforce-certification/salesforce-marketing-cloud-email-specialist-practice-tests-set-1

    Smart Capture - Salesforce Marketing Cloud - Tutorial

    Smart Capture - Salesforce Marketing Cloud - Tutorial

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    Источник: http://emaildne.com/create-smart-capture-form-marketing-cloud

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