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Schlotzsky's changed menu with drive-thru orders in mind, however, removing items that would not keep well — such as flatbread pizzas that. The $2.95 Original was the first and only child of Schlotzsky's founders Don and Delores Dissman, who modeled the sandwich on the. Schlotzsky's. Facebook · Twitter · LinkedIn · SMS. Top 500 Year, 2020. Headquarters, Atlanta, GA. 2019 U.S. Sales ($000,000), $335*. YOY Sales Change, -0.5%.

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Remember way back in early 2020, when Paris Hilton trolled all of America with a 15-minute video of herself making her "famous lasagna"? Throughout the last year, I've often found myself thinking about Hilton's attempts to grate a ball of fresh mozzarella while wearing fingerless, black silk gloves and recycling her phrase "all these spoons are brutal" while trying to throw together a meal in my own kitchen. But the days of that Cooking with Paris segment living in my brain rent-free are over, because it was served an eviction notice today by a new "cooking" clip by Britney Spears that is a mere minute-and-a-half long. In the real world, I'm all for eviction moratoriums, but in this case, footage of Spears making what she calls "the meanest sandwich known to mankind" is just too delightful to share space in my mind with literally anything else.

Last night, Spears posted a video on Instagram that starts with her striking a pose with which her avid followers are, by now, very familiar. Standing with her gaze slightly tilted up to meet the camera, Spears has her thumbs tucked into the top of her low-rise jeans, and her toned tummy bare below a cropped tee. Perhaps to signify that this video is different than most (it's a cooking video, after all), she used a sepia filter, reminiscent of an old-timey silent movie. Not that this level of creative art direction should come as any surprise — I mean, haven't you seen this woman's paintings? 

"Okay guys, so I'm here in my kitchen today, and I'm going to make my first delicacy sandwich," she says quickly and matter-of-factly, as she sways back and forth with the excitement that only making a sandwich elicits. Spears then goes on to explain that the sandwich she'll be making was inspired by one she used to regularly eat at a deli in New York 15 years ago.

As someone who currently resides in New York and is a big fan of the city's deli culture, I was excited to hear which shop the pop star had long held a torch for. Perhaps I could even head there for lunch and try out her favorite sandwich for myself. Turns out, that's not an option. Why? Because Britney's favorite sandwich is from Schlotzsky's Deli, a fast-casual sandwich chain that started in Austin, TX, and can now mainly be found in the Midwest and South; it did have one New York City location, but that has been closed for at least eight years. While it is a bit of a shock that Spears chose to dine on sandwiches from Schlotzsky's while in a city known for its many local delicatessens, I was actually even more thrilled by this revelation than I would have been if she had shouted out Katz's or Barney Greengrass. Having grown up in suburban Tennessee, I am very familiar with this chain, which is now owned by an Atlanta, GA-based company, and actually used to eat there after my mom picked me up from kindergarten —  around the same time that .Baby One More Time was released and I, like so many others, first fell in love with Britney. What serendipity!

Clearly, Spears also thinks divine intervention is at work when it comes to Schlotzky's, because, in her video, she recalls that, "15 years ago" when she "used to go to a place in New York City called Schlotzsky's Deli Sandwiches. It was literally God to me." And, now, "15 years later, I'm still in search of a sandwich that tastes just like that. So this morning, I decided to get up and try to create a sandwich just like that for the summer." You have to admire the commitment! Honestly, having a single dish so delicious that it sticks with you for years is all too relatable, even if, sadly, I can't say that I remember a single sandwich I had at Schlotzsky's back in the day. But maybe I just never schlotzskys the same sandwich Spears has? Because, truly, it does seem memorable — especially the way she walks viewers through its creation. First, Spears begins with "artisan ciabatta," which she refers to as her "favorite type of bread." Then, she shows her next ingredients: a small bowl filled with goat cheese and pecans. Though Spears initially mistakes the pecans as almonds, don't worry, she corrects herself in the video's caption: "PS I meant pecans not almonds !!!!" After showing off the partially misidentified mixture, we get to my favorite part of the clip: her one-handed attempt at slicing a single pecan. When I tell you Schlotzskys would pay to fly to Las Vegas to see Spears recreate this seven seconds on a stage, I am not exaggerating. I've never seen such a big knife handled so precisely.

Next, she places a small bowl of shredded chicken and turkey beside the goat cheese and almonds — I mean pecans. Zooming out, Spears introduces four slices of avocado that are covered in morsels of goat cheese, bits of chopped pecan, and chunks of shredded meat. It's not the way I'm used to seeing sliced veggies presented in instructional cooking videos, but it's certainly how ingredients end up looking on my own cutting board. Britney, she's just like us. After tilting the camera toward a bowl of lettuce, Spears presents the final ingredient, which she thinks is the most unlikely addition to the sandwich. Still, according to her, it makes the dish. "I also have, it's like, pear. It's sheared pear," she says. "You would think that that would be really odd — it looks like fish but it's north dakota state vs south dakota state basketball. It's very, very sweet, and it adds something — like a really, really different taste to the sandwich." She's such a gourmand! And, the only reason I'd think it's odd is because I've never heard of "sheared pear" before. But now I can't wait to try it.

Finally, the pop star presents a "tiny" sandwich comprising all the previously mentioned ingredients — ciabatta, goat cheese, pecans, shredded chicken and turkey, avocado, lettuce, and pear — on a plate alongside exactly four red grapes, two slices of pineapple, one slice of cantaloupe, and one sliver of strawberry. "A little goes a long way, so you don't need a huge sandwich for the summertime," she says. "Something kind of small and schlotzskys little French will kind of do for me." Spears ends the video by slicing the already minuscule sandwich in half and saying, "Voilà, it's a beautiful little sandwich." It isn't beautiful at all, actually, but it’s attainable and appetizing and that's what makes it so appealing.

Despite the fact that a video like this is absolute gold for fast-casual restaurant chains, which usually love being sassy — and often embarrassing — on social media, Schlotzsky's has yet to publicly acknowledge Spears' video. I reached out to the chain and haven't received schlotzskys response. Many Spears fans have also tried to get Schlotzsky's attention by flooding the chain's most recent Instagram post, which was shared 30 minutes ago, with comments like "Here for Britney," "Please send Britney a sandwich," and "Britney eats sandwiches here so I'll eat sandwiches here, too." Some of her fans are even calling for the chain to give the pop star an endorsement deal, but Spears doesn't seem fussed with Schlotzsky's lack of response. 

In fact, it seems like Spears — who clearly thought Schlotsky's had closed forever — actually already got more out of sharing the video than she ever expected. Earlier today, less than 24-hours after her original video, Spears posted a photo of the ocean at sunset on Instagram, and captioned it, "THERE IS A GOD," followed by the sunset, prayer hands, cloud, and church emojis. schlotzskys news @schlotzskys STILL EXISTS folks …. Life will be ok now!!!" And, honestly, after watching this video and frantically Googling the words "sheared pears," I agree: Life will indeed be ok.

Источник: https://www.refinery29.com/en-us/2021/04/10446731/britney-spears-schlotzsky-deli-sandwich-video

Schlotzsky's returning to St. Louis

The schlotzskys of a below-the-radar favorite sandwich spot is on the horizon.

Austin-based sandwich shop chain Schlotzsky’s first came to St. Louis 40 years ago. Its signature sourdough sandwiches, a variation of the New Orleans muffaletta, included cold cuts, cheese, and olive salad. The signature Schlotzsky sandwich (pictured above) was so big, it could be purchased in quarters or halves. Over time, the chain spread in St. Louis—and then faded. In recent years, the nearest locations were in Lee’s Summit and Springfield, Missouri.

Now, as the St. Louis Business Journal first reported, local franchisee Edison Restaurant Group plans to bring the chain back to the metro region. Now slated to open in June, the first location will be at 158 Long Road in Chesterfield. Plans are afoot for a second location on Clarkson Road and other locations in the future.

FOCUS Brands has rebranded the chain as Schlotzsky’s Austin Eatery. The restaurant has an expanded its menu, with beef brisket and more sandwiches, as well as salads, pizza, tacos, sliders, tins ("stuff you eat with a fork"), and local craft beer.

As for the original Schlotzsky sandwich? Sarah McIntyre, general manager of the new location, says the signature item remains the same, served on those freshly baked sourdough buns. A jalapeno-cheese version will be available as well. And in case you can't decide on the original or jalapeño version, there's a half-and-half option. Now you can have the old fave how to open a savings account bank of america crave and try something new.

Editor's note: This article was updated to reflect a revised opening timeline. 

Источник: https://www.stlmag.com/dining/schlotzskys-opens-chesterfield/

In 1971, a small shop on South Congress Avenue in Austin, Texas was home to a single, one-of-a-kind sandwich. Don and Dolores Dissman opened the first Schlotzsky’s with only one product – an 8-inch muffuletta stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing served on hot freshly-made sourdough bread. Modeled after the muffulettas they discovered in an Italian grocery store in New Orleans’ French Quarter, the Original® sandwich (at the low price of $2.95) was an instant hit!

The uniquely named company – called Schlotzsky’s for no particular reason – quickly became a favorite in South Austin. Targeting hungry college students, the Dissmans decided to open their second restaurant in Dobie Mall just a few years later. In 1977, the couple began franchising their unique concept, and Schlotzsky’s quickly became a Southeastern favorite.

By 1981, the company had 100 franchise restaurants. That same year, the Dissmans decided to retire from the sandwich business, so they sold the company to Austin real estate investors, John and Jeff Wooley and Gary Bradley. A year later, Bradley split with the Wooleys when he took the real estate business and the Wooleys kept Schlotzsky’s.

Under the Wooleys’ direction, Schlotzsky’s menu expanded to include specialty pizzas, toasted wraps, freshly tossed salads, gourmet soups, Panini, and other items. In 1988, Schlotzsky’s introduced their Fresh-from-Scratch® products to Canada – the first restaurant schlotzskys the U.S. In 1995, the Wooleys took the company public on December 15, 1995, trading as BUNZ on NASDAQ until 2004, the same year that Bobby Cox Companies came on board. Under new ownership and management, Schlotzsky’s spent two years strengthening its franchise operations and reinvigorating the brand. On November 17, 2006, the company was purchased by FOCUS Brands, which has brought stability and continued efforts to expand the brand and clearly define the concept’s niche and overall identity.

In 2008, Schlotzsky’s began co-branding with sister company Cinnabon by including by including the Cinnabon Classic Roll and other select Cinnabon items inside Schlotzsky’s restaurants under one roof. The following year, the company began an extensive reimage project with the opening of its first “Lotz Better” prototype in Waco, Texas. In 2010, the brand reinvention was launched, which is literally and figuratively “All ‘Round Lotz Better,” and includes the Waco prototype design featuring vibrant colors, playful slogans, contemporary furniture and artwork. The company also introduced a new service model where crew members hand-deliver food to the tables.

The brand reimage was completed in 2011, the same year Schlotzsky’s celebrated its 40th birthday with a national $1.99 small The Original® special. The menu was revamped and Panini sandwiches were discontinued and fresh, made-to-order salads were added. In 2012, the company proudly celebrated seven consecutive years of positive same store sales schlotzskys. JDRF (Juvenile Diabetes Research Foundation) was announced as the company’s corporate national cause and through a systemwide promotion, collected more than $150,000 for the organization.

Today, Schlotzsky’s operates more than 350 franchised and corporate restaurants domestically and abroad as end-cap, drive-thru, stand-alone, in-line, and co-branded locations in high traffic venues such as shopping plazas, malls, food courts and airports. From Texas to Turkey and plenty of places in between, the aroma, quality, and freshness of Schlotzsky’s products never change. And thanks to the brand’s extensive variety of goods and services, the brand continues to earn well-deserved attention:

● Ranked #142 by Restaurants & Institutions magazine in the Top 400 Chains for 2008: ranked at #138 for 2009;

● Proclaimed #75 in Fast Casual magazine’s Top 100 Movers & Shakers list for 2007; listed at #94 for 2008; listed at #52 for 2011;

● Ranked #181 in Entrepreneur magazine’s Franchise 500 in 2009; listed at #247 in 2010; ranked #137 in 2013;

● Selected as one of the Top 50 Franchises for Minorities by USA Today in 2011;

● Since 1982, has sponsored the Schlotzsky’s Bun Run, Austin’s longest-running 5K, which hosts a current average of 5,000 competitive runners and raises an average of $50,000 annual for the Austin YMBL Sunshine Camps.

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Источник: https://schlotzskys.wordpress.com/history/

Eat Dairy Free - Your Essential Cookbook for Everyday Meals, Snacks, and SweetsUpdated 2020! Schlotzsky’s is a fast food sandwich shop with hundreds of locations worldwide. However, most of their restaurants are located in the Southern U.S. They used to have an “Allergen Scorecard,” or allergen chart, for quick food allergy help. Unfortunately, they removed it from their website in 2018. We have inquired several times on any changes, but their customer service continues to give us the run around. The only thing we were able to confirm is that all of their breads still contain dairy.

The information below reflects the “allergen scorecard” menu items that was provided by the company. They did provide this in 2020, but it’s dated 2014. They indicated that the menu hasn’t changed much. It still didn’t yield a lot of options for dairy-free diners. But it is possible that some options are missed. We’ve addressed this in the Allergen Notes.

Schlotzsky’s Deli - Dairy-Free Menu Items and Allergen Notes

No Dairy (Milk-Based) Ingredients (see disclaimer below)

  • Soup – Chicken & Dumpling, Garden Vegetable, Timberline Chile, Saltine Crackers
  • Bread– Flour Tortilla

  • Salad Dressings – Honey Dijon, Red Wine Vinaigrette, Robusto Italian, Fat Free Raspberry Vinaigrette, Thousand Island, Oil & Vinegar

  • Chips – Baked Regular, Barbecue (not the baked variety), Jalapeno, Regular (Plain)

Other Allergen Notes: 

  • All of the regular breads (wheat-based) at Schlotzsky’s contain dairy.
  • For all of their sandwiches, they used to offer Udi’s Gluten Free Buns (for an upcharge), and they might still. We couldn’t get a firm answer. Udi’s Gluten Free Buns do not typically contain dairy. Check the ingredients at the restaurant – you might be able to swap in a Udi’s Bun to make your sandwich order dairy-free, too. The staff does have a gluten-free handling protocol they are supposed to follow to help prevent cross-contact.
  • They do not list specific sandwich components (like the meat) on their Allergen Scorecard. We have emailed several times to find out this information, but schlotzskys never received an answer. You can check in stores to see if a salad or wrap can be customized to be dairy free.
  • For the salads, you will also need them to omit the croutons because they contain dairy. In addition to dairy, eggs, soy, and wheat are used in most Schlotzky’s menu items.

More Details from Schlotzsky’s

Allergen Disclaimer from Schlotzsky’s: Some menu items may not be available in all Schlotzsky’s restaurants. Variations may occur at the local restaurant due to preparation at the restaurant, season of the year, use of an alternate supplier, ingredient substitutions, variances in product assembly and/or recipe revisions. Schlotzsky’s, and its franchisees and employees do not assume responsibility for a particular sensitivity or allergy to any food product provided by Schlotzsky’s restaurants. Furthermore, we cannot guarantee the prevention of cross-contact of any ingredient present in our restaurants including but not limited to dairy, wheat, soy, peanuts, tree nuts, seeds, fish and shellfish.

Restaurant Website:www.schlotzskys.com

Allergen Information: Removed from their site.

Last Updated: January 6, 2020

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Источник: https://www.godairyfree.org/dining-out/fast-food-restaurants/schlotzskys
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Schlotzsky’s® is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made-to-order menu options still include bold flavors and fresh ingredients—all inspired by the food scene in Austin. All 300+ restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, specialty pizzas and fresh salads.


Check it out

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Remember way back in early 2020, when Paris Hilton trolled all of America with a 15-minute video of herself making her "famous lasagna"? Throughout the last year, I've often found myself thinking about Hilton's attempts to grate a ball of fresh mozzarella while wearing fingerless, black silk gloves and recycling her phrase "all these spoons are brutal" while trying to throw together a meal in my own kitchen. But the days of that Cooking with Paris segment living in my brain rent-free are over, because it was served an eviction notice today by a new "cooking" clip by Britney Spears that is a mere minute-and-a-half long. In the real world, I'm all for eviction moratoriums, but in this case, footage of Spears making what she calls "the meanest sandwich known to mankind" is just too delightful to share space in my mind with literally anything else.

Last night, Spears posted a video on Instagram that starts with her striking a pose with which her avid followers are, by now, very familiar. Standing with her gaze slightly tilted up to meet the camera, Spears has her thumbs tucked into the top of her low-rise jeans, and her toned tummy bare below a cropped tee. Perhaps to signify that this video is different than most (it's a cooking video, after all), she used a sepia filter, reminiscent of an old-timey silent movie. Not that this level of creative art direction should come as any surprise — I mean, haven't you seen this woman's paintings? 

"Okay guys, so I'm here in my kitchen today, and I'm going to make my first delicacy sandwich," she says quickly and matter-of-factly, as she sways back and forth with the excitement that only making a sandwich elicits. Spears then goes on to explain that the sandwich she'll be making was inspired by one she used to regularly eat at a deli in New York 15 years ago.

As someone who currently resides in New York and is a big fan of the city's deli culture, I was excited to hear which shop the pop star had long held a torch for. Perhaps I could even head there for lunch and try out her favorite sandwich for myself. Turns out, that's not an option. Why? Because Britney's favorite sandwich is from Schlotzsky's Deli, a fast-casual sandwich chain that started in Austin, TX, and can now mainly be found in the Midwest and South; it did have one New York City location, but that has been closed for at least eight years. While it is a bit of a shock that Spears chose to dine on sandwiches from Schlotzsky's while in a city known for its many local delicatessens, I was actually even more thrilled by this revelation than I would have been if she had shouted out Katz's or Barney Greengrass. Having grown up in suburban Tennessee, I am very familiar with this chain, which is now owned by an Atlanta, GA-based company, and actually used to eat there after my mom picked me up from kindergarten —  around the same time that ...Baby One More Time was released and I, like so many others, first fell in love with Britney. What serendipity!

Clearly, Spears also thinks divine intervention is at work when it comes to Schlotzky's, because, in her video, she recalls that, "15 years ago" when she "used to go to a place in New York City called Schlotzsky's Deli Sandwiches. It was literally God to me." And, now, "15 years later, I'm still in search of a sandwich that tastes just like that. So this morning, I decided to get up and try to create a sandwich just like that for the summer." You have to admire the commitment! Honestly, having a single dish so delicious that it sticks with you for years is all too relatable, even if, sadly, I can't say that I remember a single sandwich I had at Schlotzsky's back in the day. But maybe I just never had the same sandwich Spears has? Because, truly, it does seem memorable — especially the way she walks viewers through its creation. First, Spears begins with "artisan ciabatta," which she refers to as her "favorite type of bread." Then, she shows her next ingredients: a small bowl filled with goat cheese and pecans. Though Spears initially mistakes the pecans as almonds, don't worry, she corrects herself in the video's caption: "PS I meant pecans not almonds !!!!" After showing off the partially misidentified mixture, we get to my favorite part of the clip: her one-handed attempt at slicing a single pecan. When I tell you I would pay to fly to Las Vegas to see Spears recreate this seven seconds on a stage, I am not exaggerating. I've never seen such a big knife handled so precisely.

Next, she places a small bowl of shredded chicken and turkey beside the goat cheese and almonds — I mean pecans. Zooming out, Spears introduces four slices of avocado that are covered in morsels of goat cheese, bits of chopped pecan, and chunks of shredded meat. It's not the way I'm used to seeing sliced veggies presented in instructional cooking videos, but it's certainly how ingredients end up looking on my own cutting board. Britney, she's just like us. After tilting the camera toward a bowl of lettuce, Spears presents the final ingredient, which she thinks is the most unlikely addition to the sandwich. Still, according to her, it makes the dish. "I also have, it's like, pear. It's sheared pear," she says. "You would think that that would be really odd — it looks like fish but it's not. It's very, very sweet, and it adds something — like a really, really different taste to the sandwich." She's such a gourmand! And, the only reason I'd think it's odd is because I've never heard of "sheared pear" before. But now I can't wait to try it.

Finally, the pop star presents a "tiny" sandwich comprising all the previously mentioned ingredients — ciabatta, goat cheese, pecans, shredded chicken and turkey, avocado, lettuce, and pear — on a plate alongside exactly four red grapes, two slices of pineapple, one slice of cantaloupe, and one sliver of strawberry. "A little goes a long way, so you don't need a huge sandwich for the summertime," she says. "Something kind of small and a little French will kind of do for me." Spears ends the video by slicing the already minuscule sandwich in half and saying, "Voilà, it's a beautiful little sandwich." It isn't beautiful at all, actually, but it’s attainable and appetizing and that's what makes it so appealing.

Despite the fact that a video like this is absolute gold for fast-casual restaurant chains, which usually love being sassy — and often embarrassing — on social media, Schlotzsky's has yet to publicly acknowledge Spears' video. I reached out to the chain and haven't received a response. Many Spears fans have also tried to get Schlotzsky's attention by flooding the chain's most recent Instagram post, which was shared 30 minutes ago, with comments like "Here for Britney," "Please send Britney a sandwich," and "Britney eats sandwiches here so I'll eat sandwiches here, too." Some of her fans are even calling for the chain to give the pop star an endorsement deal, but Spears doesn't seem fussed with Schlotzsky's lack of response. 

In fact, it seems like Spears — who clearly thought Schlotsky's had closed forever — actually already got more out of sharing the video than she ever expected. Earlier today, less than 24-hours after her original video, Spears posted a photo of the ocean at sunset on Instagram, and captioned it, "THERE IS A GOD," followed by the sunset, prayer hands, cloud, and church emojis. "Good news @schlotzskys STILL EXISTS folks …. Life will be ok now!!!" And, honestly, after watching this video and frantically Googling the words "sheared pears," I agree: Life will indeed be ok.

Источник: https://www.refinery29.com/en-us/2021/04/10446731/britney-spears-schlotzsky-deli-sandwich-video
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looking forward to 1971

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Schlotzsky’s® is a fast-casual restaurant franchise that started in 1971 and is home to The Original® oven-baked sandwich. The brand started in Austin, Texas and the made-to-order menu options still include bold flavors and fresh ingredients—all inspired by the food scene in Austin. All 300+ restaurants are serving delicious hot sandwiches on sourdough buns baked fresh each day, specialty pizzas and fresh salads.


Check it out

Download Now Schlotzsky's Rewards

Sign up today and get a free combo (chips and small drink) with any entree purchase.

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Источник: https://www.schlotzskys.com/

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Schlotzsky's has been the home of The Original® toasted sandwich. The menu has evolved with customers' tastes to include the highest-quality sandwiches, pizzas, salads and soups available today. This Schlotzsky’s - Mix It Up gift card is also redeemable at participating Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli and Moe’s Southwest Grill locations.

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Useable up to balance to purchase goods at participating Auntie Anne’s, Carvel, Cinnabon, Jamba, McAlister’s Deli, Moe’s and Schlotzsky’s locations in the U.S. Not refundable or redeemable in cash except as required by law and may not be resold without permission. Not a debit or credit card. Will not be replaced or replenished if lost, stolen or used without authorization. Focus Brands Rewards, Inc. (“FBRI”) is the Card issuer and sole obligor to Card owner. FBRI may assign its issuer obligations to an assignee, without recourse. If delegated, the assignee, and not FBRI, will be the sole obligor to Card owner. Other Terms apply, see giftcardmix.com. Purchase, use or acceptance of Card constitutes acceptance of these Terms. For Balance Inquiry, visit giftcardmix.com

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In 1971, a small shop on South Congress Avenue in Austin, Texas was home to a single, one-of-a-kind sandwich. Don and Dolores Dissman opened the first Schlotzsky’s with only one product – an 8-inch muffuletta stuffed with three meats, cheeses, lettuce, tomato, olives, and dressing served on hot freshly-made sourdough bread. Modeled after the muffulettas they discovered in an Italian grocery store in New Orleans’ French Quarter, the Original® sandwich (at the low price of $2.95) was an instant hit!

The uniquely named company – called Schlotzsky’s for no particular reason – quickly became a favorite in South Austin. Targeting hungry college students, the Dissmans decided to open their second restaurant in Dobie Mall just a few years later. In 1977, the couple began franchising their unique concept, and Schlotzsky’s quickly became a Southeastern favorite.

By 1981, the company had 100 franchise restaurants. That same year, the Dissmans decided to retire from the sandwich business, so they sold the company to Austin real estate investors, John and Jeff Wooley and Gary Bradley. A year later, Bradley split with the Wooleys when he took the real estate business and the Wooleys kept Schlotzsky’s.

Under the Wooleys’ direction, Schlotzsky’s menu expanded to include specialty pizzas, toasted wraps, freshly tossed salads, gourmet soups, Panini, and other items. In 1988, Schlotzsky’s introduced their Fresh-from-Scratch® products to Canada – the first restaurant outside the U.S. In 1995, the Wooleys took the company public on December 15, 1995, trading as BUNZ on NASDAQ until 2004, the same year that Bobby Cox Companies came on board. Under new ownership and management, Schlotzsky’s spent two years strengthening its franchise operations and reinvigorating the brand. On November 17, 2006, the company was purchased by FOCUS Brands, which has brought stability and continued efforts to expand the brand and clearly define the concept’s niche and overall identity.

In 2008, Schlotzsky’s began co-branding with sister company Cinnabon by including by including the Cinnabon Classic Roll and other select Cinnabon items inside Schlotzsky’s restaurants under one roof. The following year, the company began an extensive reimage project with the opening of its first “Lotz Better” prototype in Waco, Texas. In 2010, the brand reinvention was launched, which is literally and figuratively “All ‘Round Lotz Better,” and includes the Waco prototype design featuring vibrant colors, playful slogans, contemporary furniture and artwork. The company also introduced a new service model where crew members hand-deliver food to the tables.

The brand reimage was completed in 2011, the same year Schlotzsky’s celebrated its 40th birthday with a national $1.99 small The Original® special. The menu was revamped and Panini sandwiches were discontinued and fresh, made-to-order salads were added. In 2012, the company proudly celebrated seven consecutive years of positive same store sales growth. JDRF (Juvenile Diabetes Research Foundation) was announced as the company’s corporate national cause and through a systemwide promotion, collected more than $150,000 for the organization.

Today, Schlotzsky’s operates more than 350 franchised and corporate restaurants domestically and abroad as end-cap, drive-thru, stand-alone, in-line, and co-branded locations in high traffic venues such as shopping plazas, malls, food courts and airports. From Texas to Turkey and plenty of places in between, the aroma, quality, and freshness of Schlotzsky’s products never change. And thanks to the brand’s extensive variety of goods and services, the brand continues to earn well-deserved attention:

● Ranked #142 by Restaurants & Institutions magazine in the Top 400 Chains for 2008: ranked at #138 for 2009;

● Proclaimed #75 in Fast Casual magazine’s Top 100 Movers & Shakers list for 2007; listed at #94 for 2008; listed at #52 for 2011;

● Ranked #181 in Entrepreneur magazine’s Franchise 500 in 2009; listed at #247 in 2010; ranked #137 in 2013;

● Selected as one of the Top 50 Franchises for Minorities by USA Today in 2011;

● Since 1982, has sponsored the Schlotzsky’s Bun Run, Austin’s longest-running 5K, which hosts a current average of 5,000 competitive runners and raises an average of $50,000 annual for the Austin YMBL Sunshine Camps.

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Источник: https://schlotzskys.wordpress.com/history/

Schlotzsky's has closed its restaurant near Cumberland Mall in Atlanta.  The restaurant, across from Akers Mill Square at 2980 Cobb Parkway in Cumberland Festival, had been in business for more than a decade before closing within the past month.  The Cumberland outpost was one that within the past year received the company's redesigned look and branding reflecting the concept's "Schlotzsky's Austin Eatery" brand imaging and decor.  The restaurant was also paired with a Cinnabon, a sibling concept from parent company Atlanta-based FOCUS Brands.  The restaurant was corporately owned and managed by FOCUS Brands.  

The Cumberland Schlotzsky's is at least the second longstanding Atlanta area FOCUS Brands concept to close a short time after a significant branding overhaul.  The Moe's Southwest Grill at 6090 Roswell Road in Sandy Springs was one of the first units to display the burrito joint's latest brand imaging, decor and logo when it re-opened after an extensive renovation in October 2018.   The restaurant, which like the Cumberland Schlotzsky's was well established, having opened in 2011, closed a short time after its overhaul, closing for good in December 2019.   

Strangely, in the case of Schlotzsky's, signage at the restaurant indicates that the closure is "temporary," and that "we will open again," despite the fact that all FF&E has been removed from the restaurant, all permanent signage has been removed from the exterior, and its listing has been removed from the Schlotzsky's website.  Additionally, the 2,546 square foot Schlotzsky's space is marked as "Restaurant Available" on the marketing flyer for Cumberland Festival.  

It definitely seems like this year's "temporarily closed" is last year's "closed for renovations."  

A source with knowledge of the leasing efforts at Cumberland Festival tells ToNeTo Atlanta that they have seen a good bit of activity on the space and have "several interested parties." 

The closure of the Cumberland outpost is at least the fourth Schlotzsky's in close in metro Atlanta over the past few years.  Locations in Tucker on LaVista Road, Dunwoody in Perimeter Village shopping center and in Norcross along Holcomb Bridge Road, among others, have all closed in years past. 

For area customers still seeking Schlotzsky's or Cinnabon offerings, the deli shop remains opens at The Terrace at Windy Hill at 3000 Windy Hill Road, and Cinnabon remains opens in the food court at nearby Cumberland Mall. 

Are you surprised that Schlotzsky's closed its Cobb Parkway restaurant?  Are you fond of the changes made to Schlotzsky's: their logo, brand and menu?  What would you most like to see open in place of Schlotzsky's in Cumberland Festival?

Please share your thoughts below.  

Источник: https://www.tonetoatl.com/2020/09/FOCUS-Brands-Shutters-Schlotzskys-Cumberland-Atlanta-Restaurant.html

Delivering on brand’s authenticity to connect with customers

Schlotzsky’s, which operates under the FOCUS Brands umbrella, opened in 1971 in Austin, Texas, offering just one sandwich with 13 ingredients. Close to 50 years later, they’ve since expanded with more than 400 franchise and company-owned locations spanning across 35 states. Their menu has also grown and they now serve up toasted sandwiches, artisan flatbreads, specialty pizzas, freshly tossed salads, gourmet soups and more.

Through Punchh we get to know our guests, talk with our guests, understand our guests, and make connections that drive increased ROI for our business.

Recognizing a significant shift in marketplace trends over the past three to five years, Schlotzsky’s President, Kelly Roddy, knew they needed to make some changes in order to stay competitive and keep profitability headed in the right direction.

With a nod to their Austin roots, Schlotzsky’s is in the process of converting its 400 restaurants into eclectic spaces that are both cool and comfortable, introducing shareable menu options inspired by the Austin street food scene, adding beer and wine, as well as online ordering with in-store pick up or delivery and from third-party sites. “We believe these changes are important in order to connect with Millennials and make their dining experience, however they choose to begin it and enjoy it – well worth it,” says Roddy.

Understanding that the Millennial generation is also all about sharing, Roddy recognized it was time to implement a customer loyalty program to reward those guests who wholeheartedly supported the brand and increase their overall lifetime value with Schlotzsky’s.

“More loyal customers are inherently more valuable customers,” explains Roddy. “We needed a way to talk to our guests and reward the most loyal guests differently with offers that make them feel truly special.”

While past communication efforts included a myriad of local store marketing tactics and text campaigns, they lacked a consistent focus and message needed for true engagement. Without deep customer knowledge and insights, their marketing efforts were not standing out in an increasingly digital landscape. Roddy expressed that Schlotzsky’s needed a robust solution that would address these challenges and prevail in the online ordering and delivery space as well as grow in-store sales.

Building loyalty through personalization across every touchpoint

Schlotzsky’s implemented the Punchh Marketing Cloud platform in 2014. Initially rolling out a rewards program based on visits with every visit earning guests a bite and every bite earning a $7 reward. Roddy is looking forward to evolving their loyalty efforts by motivating customers through a points-based program, wherein guests will earn a point for every dollar spent.

Gleaning data-backed insights from loyalty guests has helped Schlotzsky’s better understand their customers’ behaviors and engage them through a more strategic approach. Roddy explains they now target customers differently within their loyalty program and provide a higher level of personalization, such as offering a discount, like a free slider to a guest who hasn’t visited recently while offering a more loyal customer an exclusive sneak peek at new menu items. Understanding their customers’ motivations has helped increase total offer redemptions by 42% year over year and increase average check lift from 12% to as high as 16%.

Schlotzsky’s remains dedicated to not only providing personalized offers, but providing a truly personalized customer experience. “With Punchh, we’re enhancing our guests’ experiences every day through more two-way communication, the sharing of news and new ordering and delivery options all through a single technology for our guests,” says Roddy. “Now we don’t miss out any opportunities to connect with loyal customers and new guests.” Their efforts are paying off as Schlotzsky’s has seen their loyal customer base grow by 52% year over year and loyalty check-ins/ visits increase by 57% year over year.

With Punchh, our loyalty program is able to nurture a one-to-one guest relationship by delivering customization, personalization, and convenience through our marketing and dining experiences. With Punchh, we have the ability to strategically take our business to a new level.

Keeping pace with industry trends

Punchh has also helped Schlotzsky’s mount their push for off-premise business, which has seen success as sales in
locations offering at least three, third-party delivery options has increased from 7% to 10% of the total store mix in a matter of months, according to Roddy. It’s also helping deliver more sales during lunch hours, an important component to their overall sales strategy.

Источник: https://punchh.com/case-studies/schlotzskys-delivers-personalized-experiences-to-build-customer-loyalty/

1 Replies to “Schlotzskys”

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