like us on facebook sign

We dug into our data to find out! Check out the Facebook ad performance benchmarks our clients are seeing, including: Average Click-Through Rate. Like the 'go to jail,' card colors. We've seen a lot of changes to Facebook in the last decade but a pink 'like' button? I didn't see this one. Real-time outages for Facebook. Is the site down? Can't log in? Here you see what is going on.

Like us on facebook sign -

Follow us on social media templates

To get more followers on Instagram, Twitter, and Facebook, use these customizable "Follow us" templates from EDIT.org and make your business grow in a few clicks.

Follow us templates to customize and have more followers

Create a Follow us on social media design

If your business consists of physical spaces open to the public, reaching new followers has never been easier. Place Follow us on social media placards at strategic points in your stores, and you will see how having more followers affects your revenues. It is a great way to link the physical world (also called offline) with the online world. Your potential buyers and regular customers are interested in being informed of possible promotions, new services, or new products launched through your Instagram, for instance.

If, on the other hand, you are interested in generating an online audience, you can create banners or designs for your website that reinforce your call to action. For instance, you can place a small ad on your webpage, just above the social media links, for all your profiles to follow. Another strategy is to link some profiles with others, making your users go from one platform to another one, such as sending them from Pinterest to Facebook or vice versa.

EDIT.org templates will help you attract attention without having to verbally say Follow us on our social media since you can edit and print them, or you can include them in your emails or weekly newsletters. They will help increase followers so that your posts have more impact. Any design is simpler to edit than Word and much more manageable to use than Photoshop as it is very intuitive, and it is possible to use it without previous knowledge in graphic design. In a few minutes, you will have your placards ready to share.

Follow us design to edit and have real followers

How to edit a Follow us template on EDIT.org

  1. Click on any image of this article or go to the editor to get started
  2. Select the template you want to edit
  3. Customize it with images, texts, elements, and logo
  4. Save the changes and download the composition in JPG, PNG or PDF format
  5. Print it or share it on social media
Template of Follow us to edit and print

Ideas to customize a Follow us design

  • Posters and flyers to print. If you have a store, restaurant, or bar, place a template next to the checkout. It is a moment of visual retention in which clients give their opinion about your services, and you can ask them to follow you on the most suitable platform for your business. If you run a hairdresser or other company requiring a waiting room or similar, they are more likely to look at their mobile phones, so make them follow you too.
  • Designs for social media. If you have a website or other social media platform, take advantage of and increase the impact of the platform you prefer.
  • Ads to give prizes to new followers. Organizing giveaways or contests to reward new fans is an excellent way to grow your followers' network to at least the first 1.000 followers.
  • Promotions and discounts for your followers. It consists of giving a direct award to new and old fans. Combine these sales with good news or product launches, and you'll be giving everyone reason to follow you.

A very good strategy is to include in some of these templates positive customer reviews to attract more attention from potential followers. On EDIT.org, also find templates for customer reviews.

Achieve your goals with these designs. Edit them with your logo, the colors of your brand, and modify or incorporate the icons you want. On EDIT.org, you can use thousands of resources without copyright available in the editor (images, clipart, unique fonts, etc.).


Use these designs to start getting more followers on social media, raise the impact of your posts, and convert these new users into sales. Start using EDIT.org now!

Источник: https://edit.org/blog/templates-follow-us-social-media

Troubleshooting the Facebook Integration

Our Facebook integration links your Facebook and Instagram accounts to Mailchimp. If you're having trouble with the integration, or a task that requires the integration, there are a few things that could be happening.

In this article, you'll find some tips to help you troubleshoot the Facebook integration.

General troubleshooting tips

Many of the problems we've seen with the Facebook integration are the result of the integration failing to connect properly. Here are some steps you can take to resolve this issue.

  • Disconnect and then reconnect the integration, and make sure to approve each of Facebook’s permission requests. This should solve any problems caused by an error in the setup process.
  • Set up the integration from a different computer.
  • Use a different network connection.
  • If there's another admin for the Facebook Page you want to connect with, try setting up the integration with their Facebook account.
  • If you’re having trouble with Facebook or Instagram ads purchased through Mailchimp, learn how to troubleshoot common connection issues.

Troubleshooting the Facebook signup form

Here are a few common issues you might see with the Facebook signup form, and some tips to help you troubleshoot.

  • The Facebook Page I want to place the form on isn't an option.
    Forms can only be placed on Facebook Pages managed through the personal Facebook Page you integrated with your Mailchimp account. Make sure your Profile is set as an administrator for the Page you want to place the signup form on, then disconnect the integration and set it up again.
  • I don't see the Mailchimp signup form tab on my Facebook Page.
    After you add the signup form to your Page, the tab displays below your cover photo and under the Apps section on your Page. If your Page has a lot of tabs, the signup form tab may be hidden. Rearrange tabs on your Facebook Pages so the signup tab always displays.
  • The signup form tab doesn't display on my mobile device.
    Facebook's mobile app doesn't support tabs. The signup form tab appears on the desktop version of Facebook, but you won't see it in the mobile app.
  • The wrong form displays on my Facebook Page.
    Make sure you chose the correct audience on the Integrations page in Mailchimp when you set up your Facebook signup form.

Troubleshooting Facebook in campaigns

Here are some common issues you might see when you try to access or post Facebook content in Mailchimp.

  • My Follow or Like us on Facebook link goes to my personal Facebook profile.
    Facebook Follow, as well as Friend or Like links, default to direct to the Facebook profile integrated with your Mailchimp account. You'll need to replace the URL for your Facebook profile with the URL for your company Facebook Page in the Campaign Builder.
  • My Follow or Like us on Facebook link goes to the Facebook website.
    If you haven't set up the Facebook integration, Facebook Like and Follow links in your campaigns will default to direct to Facebook's website.
  • My Social Card shows the wrong image or text.
    Facebook and Twitter sometimes display old Social Card images and text if you sent a replicated campaign, or if you sent a test email before you enabled Social Cards. Use Facebook's Debugger tool to refresh your featured image or text on Facebook.

Troubleshooting Instagram

Here are some common issues you might see when you try to access or post Instagram content in Mailchimp.

  • Instagram isn’t connected. You’ll see this message on the Instagram tab of the content studio if we don’t detect an Instagram business profile for your connected Facebook account. Learn how to add an Instagram account to your Facebook Page.
  • Instagram permissions are disabled. You’ll see this message on the Instagram tab of the content studio if you’ve added an Instagram account to your Facebook profile but haven’t given us permission to access your Instagram profile and posts. To update your permissions, you may need to disconnect and reconnect the Facebook integration.
Источник: https://mailchimp.com/help/troubleshooting-the-facebook-integration/

How to Successfully Promote Your Facebook Page Everywhere

Facebook is a leader of the social media pack. Want to be part of it?

Creating a Facebook page for your business can go a long way (yes, even in the era where many are seeing Facebook page reach decline).

Maybe you’ve already done so. Maybe you’re aching to take that first step but haven’t quite yet.

Or, perhaps your page just isn’t quite getting the interaction you want.

Today, we’re going to hone your Facebook skills.

If you’re not already promoting your Facebook page and you run a business, you need to start.

Facebook isn’t just a site for friends to stay in touch anymore. Many utilize it to search for basic information about companies before they make a purchase.

That’s why it’s essential that you learn to promote your Facebook Page where and whenever possible.

Why You Should be Using Facebook for Your Business

We all know the business world is constantly evolving. It’s been true for decades.

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It’s true now: if you want engagement from your audience, you need to meet their needs. It’s not about you but the consumer.

And they’re on Facebook.

People who use Facebook tend to stay on the app (most use their mobile devices) for a while. Data from 2020 showed internet users spent an average of 2 hours and 25 minutes a day on social media apps.

That’s almost a full day’s worth of screen time spent on social media within one week.

Do you think you can get at least a view out of that time? It’s possible.

Other small businesses realize the same thing. Over 200 million of them worldwide have been using Facebook’s tools to amp up their business.

Facebook is continuing to give companies more and more opportunities to maximize their business potential. If it can work for them, it can work for you.

Here’s how to do it yourself.

Top 8 Ways to Promote Your Facebook Page

The first few followers are the hardest to get. As someone still seeking success, how should you start out?

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Despite what most guides you’ll find online will tell you, there’s more to creating a Facebook page following than asking your friends to join. Sure, you should absolutely do this, as pulling from your current network and social circle is vital for success.

You could spend money on Facebook’s ads, which can work well, but they’re not a guarantee. There are also plenty of other easy, free ways to boost your Facebook following.

1. Give Your Page a Personal Touch

Starting a fan page is an excellent way to give your Facebook presence a more personal feel without using your own account. People like to interact with their friends. Not quite like having a personal profile, others can still “add” you to follow your posts and engage with them.

By setting up a fan page, you’re putting a face to a name if you have a company.

No one wants to buy from a faceless entity, so make posts that are personal and can relate to your audience. If you’re promoting a product or service, tell them why it’s for your reader specifically.

Many companies have created extraordinarily successful fan pages. Samsung, which has the second-highest page following on Facebook, has well over a hundred million followers.

By posting about heartfelt and relevant topics, not just sales posts, they’re able to stay up top.

2. Use High-Quality Photos and Videos

Everyone likes visuals that are easy on the eyes. In days where even common modern smartphones can capture beautiful imagery, there’s no excuse not to have quality images to share.

Share your Facebook Lives

Facebook also compresses photos to their desired size, which can stretch images, so for the best results, crop your photos beforehand so that it isn’t done for you. Upload all photos as JPEG files.

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There are two types of photos or videos you need to worry about:

Your profile

This includes your profile picture, plus your cover photo that goes at the top of your page. Go for clean, professional-looking photos that will promote your brand. For the best Facebook cover photo quality, set the size to 852 pixels by 315 pixels. For your profile photo, make the size 170 pixels by 170 pixels. Your photos must also be less than 100 kilobytes.

Your posts

What you post makes your image on Facebook, alongside your profile itself. You want your page to be a scenic view of gorgeous photos, exciting and eye-pleasing infographics, and funny or heart-touching videos. Size-wise, ideally, you want to upload photos that are 1200 pixels by 630 pixels.

If you use only high-quality visuals for your Facebook page, you’ll be much more likely to get followers.

Also, make sure you’re posting helpful content, not just content for content’s sake.

People follow what they want to see more of. For example, John Jantsch does a wonderful job with his page.

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3. Enable the “Call to Action” Button

The end goal may not be actual Facebook followers if you run a business. It’s to turn those followers into active consumers.

By adding a call-to-action (CTA) button or two to your page, you’re giving directions on where people should go next.

This could be a link back to your shop, to book an appointment, or to contact your company. On Facebook, you can have up to seven CTA buttons, so there’s no reason to stick to just one, either.

Don’t go too crazy, but make sure your fans know where to turn to next, and keeping them on Facebook is a great way to get more visibility from Facebook.

For example, Dana at Boss-Moms has her CTA linked to a thriving Facebook group.

4. Join or Create a Facebook Group

Like we talked about in the previous point, creating and joining Facebook groups is a phenomenal way to interact with others and let people come to you.

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Search a few target interests or keywords on Facebook while logged into your page and find some fascinating groups to join. After that, make sure you engage by leaving both comments and reactions on posts in your groups.

Eventually, you’ll become a recognized name in the group, bringing your page recognition right alongside it.

Alternatively, create your own Facebook group – some of my favorites, like Boss Mom mentioned above, have created highly successful pages related to their audience’s interests.

First, they provide fantastic free materials; then, they promote their products or services. The “sales” is done secondarily to the first goal of helping their audience.

For example, Boss Moms created their group as a safe space for mom entrepreneurs to receive support. The group then links back to company resources.

Another choice pick of mine, Successful Female Entrepreneurs, created an inclusive community in their group.

Maria Wendt, the founder, not only created a nurturing group but also makes sure to post helpful business tips and educational materials on how to find clients for members.

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5. Promote Your Facebook Page Everywhere

Let’s revisit your current network: a.k.a, the people you already know.

Whether it’s friends, peers, or followers on other accounts, it’s time to utilize them. Those people are your connections already for a reason, and they’re more than likely willing to help out.

So, what should you do? Promote, promote, promote.

Post to your Instagram. Tell your friends and your friend’s dad. And absolutely provide a link back to your page in any Facebook groups you’ve created too.

Wherever you can, make sure the road leads back to you and your Facebook page.

Dr. Ai does this very well by using her personal Facebook profile to tell everyone when she’s live streaming from her page.

6. Use Facebook Stories and Facebook Live

Two slightly newer tools Facebook has launched, both Facebook Stories and Facebook Live give you a more sincere connection. Facebook Stories is perfect for day-in-the-life updates, from silly to sincere, or maybe quick promotions for your business.

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Facebook Live, on the other hand, gives an even more personal touch. Live-streaming gives the impression of almost being there, wherever the video is taking place. Try doing a live stream of exciting things you do, or simply post a life update.

Many are seeing their brand skyrocket due to its success on Facebook.

Let’s go back again to my friend, consultant Dr. Ai Addyson-Zhang.

Dr. Ai hosts several live shows and has live-streamed for years at this point. In the beginning, it wasn’t easy. But in April 2021, Dr. Addyson-Zhang made over $60,000 in sales in one week.

Consistency is key – Dr. Addyson-Zhang does so well because she hasn’t missed a single week in over two years in her live streaming show journey.

7. Maintain a Regular Schedule: Consistency is the Secret Sauce

Just like everything great in life – a six-pack, becoming debt-free, getting married to the person of your dreams – you must commit to a consistent game plan to see success.

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This is true on Facebook, too, as seen in my friend Dr. Ai’s powerful example.

Something essential to remember if you want to gain and retain followers and make sure you stick to a regular schedule.

Not only will it keep you in the minds of your current fans as you continuously pop up on their feeds, but you’ll also have a pretty front page.

Visiting users like to see many recent posts so they know they can look forward to regularly posted quality content. Try to post about 1-2 times a day, at the very least several times per week.

If you’re too busy to stick to a tight posting schedule, which you very well might be, there’s no reason to fear. There are many ways to automate posts to your Facebook page, from plugins on WordPress to software made specifically for the task.

8. Engage Your Audience and Peers

Doesn’t it feel good to get those reactions and comments on your posts every single time? You’re not the only one who feels that way: nearly everybody does, including your audience.

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Using your page and profile on Facebook, try to follow a good amount of people who have interests that overlap with your business audience. Comment and react as much as you can on other’s posts.

Make sure not to sound like you’re trying to promote yourself, but post real, thoughtful comments. People appreciate it and are more likely to check you out.

Don’t be afraid to message your peers, either. Most, if not all, have been in your shoes before, and many are willing to help out beginners. Try finding a successful account you admire and send them a quick message.

You never know what could happen if you hear back.

It’s Not Impossible to Increase Your Facebook Page’s Following

Time to stop worrying about promoting your page on Facebook.

Keep up with regular high-quality posting, engage with others, and use the tools Facebook has already given you to use. You’ll be able to go far.

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With a new set of tools under your belt, it’s time to step out into the not-so-scary world of Facebook and running a page. Keep at it, and soon you’ll start to see the results you’ve been craving!

More Resources:


Image Credits

All screenshots taken by author, July 2021

Источник: https://www.searchenginejournal.com/facebook-page-promotion/322031/

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In this guide, we’ll walk you through the best way to do this: creating a Like us on Facebook popup.

While email marketing has the best return on investment, there’s no question that social media is better for sharing.

57% of global content sharing activities occur via Facebook, whereas email only accounts for 4%.

facebook sharing

If you want your content shared widely around the web, Facebook is the best place to get big results.

But in order for your content to be shared, first, you’ll need to grow your Facebook audience.

One of the best ways to reach potential Facebook fans is on your own website. After all, your website visitors have already shown interest in what you have to offer. Now you just need to convince them to take the next step: liking your Facebook page.

With OptinMonster, you can create a custom Like Us on Facebook popup.

Prefer written tutorials? No problem, just keep reading for step-by-step instructions.

Which Facebook Popup Plugin or Tool?

There are plenty of options for Facebook popup plugins and other software, but many of them will only allow you to create very basic popups that are more likely to do harm than good.

For example, if you set up a popup that appears the moment visitors land on your site, you may find that it angers and scares away as many visitors as it converts.

Popups can be super effective – IF used correctly.

OptinMonster is a great choice for creating effective popups because it gives you all the tools and features you need so that your popups don’t annoy your audience.

In a nutshell, you want to make sure your popups are displaying only to interested visitors, and only after they’ve had a chance to interact with the content on your website.

To accomplish that, you can:

  • Delay your popup to appear only after visitors have explored 3 or more pages on your site.
  • Time your popup to display after 30 seconds, so your visitors have a chance to read your content first.
  • Use referral detection to only display your popup to visitors who arrived on your site via Facebook (since you’ll know for sure they use it!).
  • Use Exit-Intent to only display your popup at the moment a visitor is about to leave your site forever.

OptinMonster also offers built-in split testing, so you can tweak and test changes to your Facebook popup to see what works best for your audience.

Ready? Let’s get started.

Create a “Like Us on Facebook” Popup

Step 1. Create Your Campaign

Login to your OptinMonster dashboard, and click on Create Campaign.

create_campaign

Choose a campaign type. For this tutorial, we’ll use one of our highest converting campaign types, a Popup.

select_campaign_type

Choose a template. Instead of one of the pre-designed templates, we’ll build one from scratch using the Canvas template. That’ll make it easy to implement the code we’ll get from Facebook.

select_canvas_campaign

Name your campaign and select the website where you want it to load, then press the Start Building button.

choose_campaign_name

This will take you to the OptinMonster campaign builder for the next step.

Step 2. Edit Your Campaign

When you get to the campaign builder, you’ll see a blank campaign. Click on the big, blue plus sign to add a new Column Block.

blank_canvas

Let’s add the single box. To add it, just drag and drop to the campaign preview.

draganddrop_column_block

Once you’ve dropped the Column Block into your campaign you’ll see Element Blocks are available.

add_element_blocks

We’re going to add the HTML Element Block. Once again, just drag and drop the Element Block to your campaign.

Step 3. Get the Facebook Code

Leave the campaign builder open, and open the Facebook Page plugin web page in a new tab.

Enter the URL of your Facebook page.

facebook_plugin_url

Adjust the width and height to meet your needs. We’re using 500 px wide and 250 px high.

set_height_width

Adjust other settings as needed. For example, we selected Use Small Header so there’s more page content on display in our like box popup.

small_header

Click the Get Code button. A box will pop up.

get_code

Facebook provides two blocks of code.

facebook_code

Copy the first block. Keep the tab open, as you’ll need to come back to grab the second block of code.

Step 4. Add the Facebook Code to Your Campaign

Go back to the campaign builder, and paste the first block of code you copied from Facebook. Return to the tab with the Facebook Page plugin website and copy the second block of code. Paste this code below the first block of code.

paste_code

Save your campaign.

save_canvas_campaign

Take a look at your campaign by going to the Publish tab and setting the campaign’s status to Live. You’ll want to save your campaign again.

publish_canvas_campaign

Now, select Shareable MonsterLink™ in the Platform section. Copy and paste the provided link in a new tab.

get_monster_link

This is what our campaign looks like so far:

like_us_on_fb_preview-1

Next, we’ll need to adjust the size of the Canvas background to better fit the Facebook Like box. Go to Design » Display Settings, and change the values of Campaign Container Width as needed. We set ours to 523 px.

set_container_width

Save and check out your campaign again.

like_us_on_fb_preview-2

Step 5. Set Your Display Rules

Now we’re going to choose when the Like us on Facebook popup will display.

Go to Display Rules. Time on page AND current URL path is any page are selected by default to ensure that your campaign will display on any page after publishing even if you forget to enable a display rule.

display_rules_default

But a better option is to show the Like us on Facebook popup only to visitors who’ve already shown they’re interested.

To do this, change the first rule to pages viewed is at least and set a number of pages. We suggest at least 2 because people who have looked at multiple pages are definitely interested in your content. You can delete the second rule by clicking on the minus sign to the right of the rule.

display_rules_pages_viewed

Save your campaign. Always.

There are many other display rule options you can use. For example, you can use our signature Exit-Intent® Technology to show the Like us on Facebook popup to visitors who are about to leave.

To enable this, change your rule to show if exit detected.

display_rules_exit_detected

You can also choose to show a Like us on Facebook popup depending on specific visitor behavior. For example, if you have a blog post specifically about Facebook, you can use our advanced page level targeting to display the Facebook popup on that page.

These advanced targeting options let you show the right version of the right popup to the right visitors at the right time, increasing the chances that they’ll head over to your Facebook page and like it.

Step 6. Save and Publish Your Campaign

When you’ve finished editing your campaign Save it and head back over to the Publish tab.

You’ve already used the Shareable MonsterLink™, but you can add your Facebook popup campaign to any website with the account-wide or campaign-specific embed code. You can also easily add the campaign to a WordPress website.

available_platforms_to_publish

This is a popular option, as so much of the web runs on WordPress. Here’s how you do that.

How to Add a Facebook Box to WordPress

When you start using the OptinMonster app, you install our connector plugin. That’s what allows all your campaigns to display.

When you make a new campaign live, go to your WordPress dashboard, and click on the OptinMonster link in the menu.

optinmonster_wordpress_plugin_access

If your new campaign isn’t listed click on the Refresh Campaigns button.

refresh_om_campaigns

Once it shows, you can click on the Edit Output settings to tweak campaign display even more.

edit_output_settings

For example, you can include and exclude display not just on pages but also on certain blog categories.

advanced_output_settings

When you’re done, click Save Settings so your changes will take effect.

save_om_wp_settings

Finally, click Go Live.

go_live_om_wp

That’s it! Now you can easily expand your social media network with a high converting Like us on Facebook popup.

To create the most effective popup, see our list of email popup best practices.

Looking for more tools to grow your business? Check out our roundup of the best plugins and tools for WordPress sites.

Not using OptinMonster yet? Get started today and convert more visitors into subscribers and customers than ever before!

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Jacinda Santora

Published by Jacinda Santora

Jacinda Santora is a writer specializing in eCommerce and growth marketing. She prides herself on her ability to make complicated things easier. When she isn't writing you can find her daydreaming about campervans, drinking coffee, and listening to podcasts.

Источник: https://optinmonster.com/how-to-create-a-like-us-on-facebook-popup-with-optinmonster/

How to Customize a Business Page on Facebook

The Edit Page Button on Facebook Pages

When you create a page on Facebook, an "Edit Page" button appears at the top right corner of the page. Click on this to get into the real heart of customizing your page. When you select edit page notice that the menu options in your page's sidebar change.

Your Settings

This options lets you set posting preferences and email settings. Unless you want all your posts to automatically post on your business page when you are logged in, uncheck "Posting Preferences" box.

Manage Permissions

Permissions allow you to decide who can post comments, images, and links to your page, and who can see your page. You can also set restrictions to limit access by minors.

Basic Information

Once you have 25 fans, you can use this option to select a business page name. Include information about your website, a brief description, and link to your site. The information you add in the "About" field will display on your business page so keep it short.

Profile Picture

It is another place where you can opt to upload your logo or a picture that will show (by default) next to all your updates as well as in the main image box on your business page. It will not change the picture displayed on your profile page (if you are using a personal account.)

Featured

Facebook should not be used strictly as a means to sport your announcements. The most successful Facebook users create pages that are interactive and build a sense of community. To help encourage others to visit your page, share the "wealth" by adding (promoting) featured Page Owners and featured "Likes." These will show on your business page.

Marketing

From this screen option, Facebook offers the following tools to help you promote your business page: Advertise on Facebook, Tell your Fans, Get a Badge, and Add a Like Box to your Website. The above options are the same, or similar to those found in the "Get Started" options panel.

Manage Admins

This is where you give administrative access to other people and customize their level of access. To give someone admin access, they must first "Like" your page.

Apps

This is where you will add tools and features to customize the look and functionality of your Facebook page.

Mobile

Select this option to set up a variety of mobile device access features.

Insights

Shows statistics and information about how many people visit your page and how they are using your pages.

Help

Information and FAQs answered by Facebook about setting up and maintaining your page.

Источник: https://www.thebalancesmb.com/how-to-customize-a-business-page-on-facebook-3515573

Troubleshooting the Facebook Integration

Our Facebook integration links your Facebook and Instagram accounts to Mailchimp. If you're having trouble with the integration, or a task that requires the integration, there are a few things that could be happening.

In this article, you'll find some tips to help you troubleshoot the Facebook integration.

General troubleshooting tips

Many of the problems we've seen with the Facebook integration are the result of the integration failing to connect properly. Here are some steps you can take to resolve this issue.

  • Disconnect and then reconnect the integration, and make sure to approve each of Facebook’s permission requests. This should solve any problems caused by an error in the setup process.
  • Set up the integration from a different computer.
  • Use a different network connection.
  • If there's another admin for the Facebook Page you want to connect with, try setting up the integration with their Facebook account.
  • If you’re having trouble with Facebook or Instagram ads purchased through Mailchimp, learn how to troubleshoot common connection issues.

Troubleshooting the Facebook signup form

Here are a few common issues you might see with the Facebook signup form, and some tips to help you troubleshoot.

  • The Facebook Page I want to place the form on isn't an option.
    Forms can only be placed on Facebook Pages managed through the personal Facebook Page you integrated with your Mailchimp account. Make sure your Profile is set as an administrator for the Page you want to place the signup form on, then disconnect the integration and set it up again.
  • I don't see the Mailchimp signup form tab on my Facebook Page.
    After you add the signup form to your Page, the tab displays below your cover photo and under the Apps section on your Page. If your Page has a lot of tabs, the signup form tab may be hidden. Rearrange tabs on your Facebook Pages so the signup tab always displays.
  • The signup form tab doesn't display on my mobile device.
    Facebook's mobile app doesn't support tabs. The signup form tab appears on the desktop version of Facebook, but you won't see it in the mobile app.
  • The wrong form displays on my Facebook Page.
    Make sure you chose the correct audience on the Integrations page in Mailchimp when you set up your Facebook signup form.

Troubleshooting Facebook in campaigns

Here are some common issues you might see when you try to access or post Facebook content in Mailchimp.

  • My Follow or Like us on Facebook link goes to my personal Facebook profile.
    Facebook Follow, as well as Friend or Like links, default to direct to the Facebook profile integrated with your Mailchimp account. You'll need to replace the URL for your Facebook profile with the URL for your company Facebook Page in the Campaign Builder.
  • My Like us on facebook sign or Like us on Facebook link goes to the Facebook website.
    If you haven't set up the Facebook integration, Facebook Like and Follow links in your campaigns will default to direct to Facebook's website.
  • My Social Card shows the wrong image or text.
    Facebook and Twitter sometimes display old Social Card images and text if you sent a replicated campaign, or if you sent a test email before you enabled Social Cards. Use Facebook's Debugger tool to refresh your featured image or text on Facebook.

Troubleshooting Instagram

Here are some common issues you might see when you try to access or post Instagram content in Mailchimp.

  • Instagram isn’t connected. You’ll see this message on the Instagram tab of the content studio if we don’t detect an Instagram business profile for your connected Facebook account. Learn how to add an Instagram account to your Facebook Page.
  • Instagram permissions are disabled. You’ll see this message on the Instagram tab of the content studio if you’ve added an Instagram account to your Facebook profile but haven’t given us permission to access your Instagram profile and posts. To update your permissions, you may need to disconnect and reconnect the Facebook integration.
Источник: https://mailchimp.com/help/troubleshooting-the-facebook-integration/

How to Customize a Business Page on Facebook

The Edit Page Button on Facebook Pages

When you create a page on Facebook, an "Edit Page" button appears at the top right corner of the page. Click on this to get into the real heart of customizing your page. When you select edit page notice that the menu options in your page's sidebar change.

Your Settings

This options lets you set posting preferences and email settings. Unless you want all your posts to automatically post on your business page when you are logged in, uncheck "Posting Preferences" box.

Manage Permissions

Permissions allow you to decide who can post comments, images, and links to your page, and who can see your page. You can also set restrictions to limit access by minors.

Basic Information

Once you have 25 fans, you can use this option to select a business page name. Include information about your website, a brief description, and link to your site. The information you add in the "About" field frost bank building in austin display on your business page so keep it short.

Profile Picture

It is another place where you can opt to upload your logo or a picture that will show (by default) next to all your updates as well as in the main image box on your business page. It will not change the picture displayed on your profile page (if you are using a personal account.)

Featured

Facebook should not be used strictly as a means to sport your announcements. The most successful Facebook users create pages that are interactive and build a sense of community. To help encourage others to visit your page, share the "wealth" by adding (promoting) featured Page Owners and featured "Likes." These will show on your business page.

Marketing

From this screen option, Facebook offers the following tools to help you promote your business page: Advertise on Facebook, Tell your Fans, Get a Badge, and Add a Like Box to your Website. The above options are the same, or similar to those found in the "Get Started" options panel.

Manage Admins

This is where you give administrative access to other people and customize their level of access. To give someone admin access, they must first "Like" your page.

Apps

This is where you will add tools and features to like us on facebook sign the look and functionality of your Facebook page.

Mobile

Select this option to set up a variety of mobile device access features.

Insights

Shows statistics and information about how many people visit your page and how they are using your pages.

Help

Information and FAQs answered by Facebook about setting up and maintaining your page.

Источник: https://www.thebalancesmb.com/how-to-customize-a-business-page-on-facebook-3515573

Facebook represents a continually evolving marketing platform and communication channel especially given the recent news coverage and insights.  As marketers, we routinely hear customer/prospect insights about their views of all social media channels which require us to make well-informed, digitally-driven decisions in ways to communicate with our audience.  The following statistics highlight key relevant Facebook facts and can ultimately help you to navigate it better, increasing your return on investment (ROI) and leading to greater marketing success.  The Second Quarter 2021 Results were shared by Facebook on July  28, 2021.  The information below includes the most current information provided directly by Facebook in their reports to Wall Street. We will continue to keep you posted as soon as the information is updated directly from Facebook.

“We had a strong quarter as we continue to help businesses grow and people stay connected,” said Mark Zuckerberg, Facebook founder and CEO. “I’m excited to see our major initiatives around creators and community, commerce, and building the next computing platform coming together to start to bring the vision of the metaverse to life.”

Core Facebook Vitals as reported in Q2 2021 Earning Report – updated by Facebook on July 28, 2021.

  • How many employees does Facebook currently have:  60,654 as of March 31, 2021, an increase of 26% year-over-year.
  • What is the mission of Facebook:  “Founded in 2004, Facebook’s mission is to give people the power to build community and bring the world closer together. People use Facebook to stay connected with friends and family, to discover what’s going on in the world, and to share and express what matters to them.”

Core Datapoints Review & Updated July 28, 2021 based upon Facebook’s official investor relations information.  

    1. There are over 3.51 billion people actively using Facebook, Instagram, WhatsApp or Messenger each month and according to Facebook are considered Family Monthly Active People (MAP). This is a 12 percent increase in Facebook MAPs year-over-year.
    2. Worldwide, there are over 2.90 billion monthly active users (MAUs) as of June 30, 2021. This is a 7 percent increase in Facebook MAUs year-over-year.  Not including Instagram, WhatsApp or other properties other than Facebook.
    3. 1.91 billion people on average log onto Facebook daily and are considered daily active users (Facebook DAU) for June 2021.  This is an 7 percent increase in Facebook DAUs year-over-year. Not including Instagram, WhatsApp or other properties other than Facebook.
    4. Family Daily Active People (DAP) was 2.76 billion, an increase of 12 percent year-over-year for June 2021. Family DAP means someone has logged into Facebook, Instagram, Messenger, and/or WhatsApp.
      • Digging deeper:  Facebook defines a daily active person (DAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, the Facebook “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser on a like us on facebook sign day.
      • Family Daily Active People (DAP) for previous quarters:
        • Q2 2021 (as stated above): 2.76 billion
        • Q1 2021: 2.72 billion
        • Q4 2020: 2.60 billion
        • Q3 2020: 2.54 billion
        • Q2 2020: 2.47 billion
    5. Family Monthly Active People (MAP) was 3.51 billion as of June 30, 2021, an increase of 12percent year-over-year. See note below that explains Family metrics in more detail.
      • Digging deeper:  MAP includes registered and logged-in users of Facebook, Instagram, Messenger and/or WhatsApp.  Facebook further defines MAP or monthly active person (MAP) as a registered and logged-in user of Facebook, Instagram, Messenger, and/or WhatsApp (collectively, our “Family” of products) who visited at least one of these Family products through a mobile device application or using a web or mobile browser in the last 30 days as of the date of measurement.
      • Family Monthly Active People (MAP) for previous quarters:
        • Q2 2021 (as stated above): 3.51 billion
        • Q1 2021: 3.45 billion
        • Q4 2020: 3.30 billion
        • Q3 2020: 3.21 billion
        • Q2 2020: 3.14 billion
    6. Facebook Ad Revenues for Q2:  $28,580 (in millions) up 56 percent year-over-year which was $18,321.
    7. Facebook average price per ad increased by 47 percent and the number of ads increased by 6 percent year-over-year during Q2 2021.
    8. Facebook Worldwide Average Revenue Per User (ARPU) is $10.12 for Q2 2021. This represents an increase of 43 percent year-over-year.
      • Facebook Average Revenue Per User (ARPU) for previous quarters:
        • Q2 2021 (as stated above): $10.12
        • Q1 2021: $9.27
        • Q4 2020:  $10.14
        • Q3 2020:  $7.89
    9. Q2 2021 revenue of $29.07 billion is an increase of 56% year-over-year. Net income grew 101% to $10.394 billion, from $5.178 billion a year prior.
  • Facebook expects 2021 total expenses to be in the range of $70-73 billion, unchanged from their prior outlook. The year-over-year growth in expenses is driven primarily by investments in technical and product talent, infrastructure, and consumer hardware-related costs. Their expense outlook reflects their commitment to invest ahead of the compelling long-term growth opportunities they see across their product portfolio.

Thought to take with you:Facebook estimated that 2.47 billion people use Facebook, WhatsApp, Instagram, or Messenger each day on average and more than 3.14 billion people use at least one of the Facebook family of services every month on average. We found significant value in this article and guide by Facebook on how to see the impact of your marketing efforts (click here to view).  Let us know if there is anything we can do to help you and your organizational digital marketing efforts.

Источник: https://zephoria.com/top-15-valuable-facebook-statistics/

Follow us on social media templates

To get more followers on Instagram, Twitter, and Facebook, use these customizable "Follow us" templates from EDIT.org and make your business grow in a few clicks.

Follow us templates to customize and have more followers

Create a Follow us on social media design

If your business consists of physical spaces open to the public, reaching new followers has never been easier. Place Follow us on social media placards at strategic points in your stores, and you will see how having more followers affects your revenues. It is a great way to link the physical world (also called offline) with the online world. Your potential buyers and regular customers are interested in being informed of possible promotions, new services, or new products launched through your Instagram, for instance.

If, on the other hand, you are interested in generating an online audience, you can create banners or designs for your website that reinforce your call to action. For instance, you can place a small ad on your webpage, just above the social media links, for all your profiles to follow. Another strategy is to link some profiles with others, making your users go from one platform to another one, such as sending them from Pinterest to Facebook or vice versa.

EDIT.org templates will help you attract attention without having to verbally say Follow us on our social media since you can edit and print them, or you can include them in your emails or weekly newsletters. They will help increase followers so that your posts have more impact. Any design is like us on facebook sign to edit than Word and much more manageable to use than Photoshop as it is very intuitive, and it is possible to use it without previous knowledge in graphic design. In a few minutes, you will have your placards ready to share.

Follow us design to edit and have real followers

How to edit a Follow us template on EDIT.org

  1. Click on any image of this article or go to the editor to get started
  2. Select the template you want to edit
  3. Customize it with images, texts, elements, and logo
  4. Save the changes and download the composition in JPG, PNG or PDF format
  5. Print it or share it on social media
Template of Follow us to edit and print

Ideas to customize a Follow us design

  • Posters and flyers to print. If you have a store, restaurant, or bar, place a template next to the checkout. It is a moment of visual retention in which clients give their opinion about your services, and you can ask them to follow you on the most suitable platform for your business. If you run a hairdresser or other company requiring a waiting room or similar, they are more likely to look at their mobile phones, so make them follow you too.
  • Designs for social media. If you have a website or other social media platform, take advantage of and increase the impact of the platform you prefer.
  • Ads to give prizes to new followers. Organizing giveaways or contests to reward new fans is an excellent way to grow your followers' network to at least the first 1.000 followers.
  • Promotions and discounts for your followers. It consists of giving a direct award to new and old fans. Combine these sales with good news or product launches, and you'll be giving everyone reason to follow you.

A very good strategy is to include in some of these templates positive customer reviews to attract more attention from potential followers. On EDIT.org, also find templates for customer reviews.

Achieve your goals with these designs. Edit them with your logo, the colors of your brand, and modify or incorporate the icons you want. On EDIT.org, you can use thousands of resources without copyright available in the editor (images, clipart, unique fonts, etc.).


Use these designs to start getting more followers on social media, raise the impact of your posts, and convert these new users into sales. Start using EDIT.org now!

Источник: https://edit.org/blog/templates-follow-us-social-media

Like Us on Facebook. Huh?

like us on facebookI know you’ve seen it. All over the place. Businesses put a “Like us on Facebook” banner or button on all kinds of things — print ads, TV advertising, on signs in retail stores, on websites, email messages, everywhere. Maybe you’ve even taken the time to like a brand on Facebook.

But, do customers really feel like expending the effort needed to find the brand on Facebook, especially when asked in a physical space rather than being presented with an easy-to-use button?

A bigger question, however, is what benefit do you get from building a large following on any social media platform. Metrics regarding the size of your social platform, something most experts call vanity metrics, have little to do with your success. Wasting time, effort, and money to drive improvements in your vanity metrics may make you feel good (and, your boss might show approval for this), but, like all waste in an organization, results in fewer resources available for actions that actually improve performance.

My question is how successful are these ubiquitous “Like us on Facebook” buttons screaming at viewers?

WHY like us on Facebook?

My guess is that few viewers like a  brand on Facebook after seeing an ad. Of course, you don’t have to take my word for it. Here’s the result of a study showing how ineffective these Like and Facebook pleas are. Plus, some experts contend the Like button violates privacy policies included in the EU’s privacy policy known as GDPR.

Maybe the bigger question is WHY is the Like us on Facebook button so ineffective? Lots of reasons. For instance, the buttons slow down your site, something that’s increasingly important for ranking in search, as well as the user experience. Visitors won’t wait long for your pages to load.

Moreover, research suggests there’s a strong social component to clicking the button, with the result that a like loses its correlation with anything valuable for a company since a click is more a function of social pressure (both in terms of clicking and not clicking) that an affinity (or lack thereof) for the brand.

Facebook isn’t even crazy about the like button and, as recently as July of this year, experimented with removing it from brand pages.

Plus, there are lots of other reasons to eliminate your social buttons. Let’s explore some of them.

1. Social media marketing is MARKETING

Social media marketing requires a deep knowledge of marketing. Just setting up a Facebook page and integrating a Like Us or Share button won’t get you very far, so using your IT department to manage your page won’t do the trick.

Besides, sending traffic away from your website, to a social media platform, detracts from your conversion and reduces time-on-site, as well as other metrics critical for your SEO, thus pushing your content lower in the search results. Add this to the dismal performance of content posted on Facebook and you now have a strong argument for eliminating that button. Notice in the image below, the organic reach of content, especially for small brands, now approaches 0 as results continued to decline in the intervening years since this study was published. Not surprising when you consider Facebook only makes money from advertising and organic reach is simply a way to continue growing the platform.

social performance

But, social media marketing requires a lot more than marketing. It requires technical knowledge, the ability to analyze like us on facebook sign analytics, especially digital analytics, and a natural ability to be social — talk to people and make them feel part of a community.

Putting a button on your website or other promotional materials, or a share button on your website does little to nothing and may cause more damage than benefit. Instead, you must generate engagement, as we discuss below.

2. STOP talking about yourself

Another failure I see on Facebook Fan pages is firms see it as just another channel for public relations and advertising. Epic like us on facebook sign mean pick a Facebook page at random — I don’t want to embarrass anyone, so I won’t point to some of the worst offenders — and you’ll find it full of self-promotion. You find a lot of stuff about their products and how wonderful they are. You find posts about their events and activities. But, you won’t see anything you might find interesting, entertaining, or informative. Nothing valuable.

In contrast, look at the Facebook page for Talenti — a high-end gelato and sorbet. While they have a small number of Facebook fans, their wall shows significant engagement — post likes, comments, and shares. In fact, they show engagement higher than many larger brands with much larger numbers of fans.

optimize ROI

Engagement is the key to success in social media, including Facebook, since engagement expands the reach of your messaging. Every time a Facebook user engages with a brand, their engagement reaches some of their connections, although Facebook seriously changed the algorithm controlling who among your friends sees your engagement thus reducing your organic reach and explaining the curve shown earlier.

Listening and responding encourages engagement, as does sharing interesting information, graphics, and memes.

So, what’s Talenti’s secret? Their posts are fun, interesting, and about YOU, not them. They generously post coupons and create apps like a wheel to help you decide which flavor to eat.

Value of a Facebook Fan?

Who knows?

In fact, a recent compilation by Business Insider shows the value of a Facebook fan varies from $0 to $214.81.

Why the huge difference in these estimates? Mainly because there’s a wide variation in how well businesses use their Facebook page.

I talked a little about this above — too few Facebook pages provide any real value to fans.

Other reasons for a wide variation in the value of a Facebook fan include:

  • variations in how well managers manage their Facebook page. Some managers GET it and some don’t. Some managers actively manage their pages to create engagement by responding to comments, encouraging influencers bank of america jobs stockton ca become Fans and posting valuable created and curated content on a consistent basis in a form that optimizes the platform.
  • variations in success in converting Facebook Fans. Since you can’t sell directly on Facebook very easily, especially as a B2B firm, you must send traffic from your Facebook page to your website if you want to increase sales. Hence, you need to get your Facebook Fans to do something to make money — usually, either going to your website or a retail store where they can buy your brand. If you’re a B2B firm, you’re hoping Facebook Fans sign up to generate leads for your sales force. Integrations between sales software, such as Salesforce, work with your social platforms to enhance the marketability of your social media connections.
  • poor promotion. Facebook uses an algorithm that determines whether your post will show on the wall of your fans. Managers need to understand the algorithm and effectively employ tactics that optimize their ability to appear on Fans’ walls.
  • understanding analytics. Many community managers in charge of Facebook pages don’t understand how to interpret Facebook Insights and make decisions to improve the performance of their Facebook pages. Some managers don’t even LOOK at these analytics or try to use them to improve their pages.

How to promote your Facebook page?

But, Facebook has made it MUCH harder to promote your pages without spending a little money. I guess it’s a function of Facebook stockholders who want to see some dividends. Hence, advertising on Facebook is necessary to reach your goals.

Here’s a post from Social Media Examiner on how to promote your Facebook Page.

Over the years, I’ve learned a few tricks to optimize the ROI from my client’s Facebook Pages. Plus, here’s a great like us on facebook sign on how to increase your ROI by using Facebook ads effectively.

I use primarily promoted posts since I see a bigger ROI from these ads than through creating ads for Facebook. Here’s some of my advice:

  1. Dribble out your spending. This allows you to make adjustments based on what you learned in the first day or so after promoting the post.
  2. Carefully consider WHO sees your ad. Facebook allows very good tools for selecting the target audience for your ad. Use them.
  3. Track performance. Formalize your evaluation of the results and record insights and recommendations for improvements. Track how successful your post was and which target markets performed the best — not just in terms of getting more fans, but in terms of engagement and conversion. Sometimes you’ll find you get lower engagement or new fans from a target, but greater conversion — which is the name of the game. Be sure to track performance in terms of time/ day and composition of the post.

Final thoughts

  • If you’re going to use a Facebook page, understand what it takes to make it successful, and provide the resources needed to make it successful.
  • Recognize social media ISN’T public relations or advertising. Make it personal, valuable, and visual.
  • Measure, analyze, decide — review metrics, develop insights and make decisions based on these insights.
  • By the way, LIKE US ON FACEBOOK, LOL.

Need marketing help to support business growth?

We welcome the opportunity to show you how we can make your marketing SIZZLE with our data-driven, results-oriented marketing strategies.  Sign up for our FREE newsletter, get our FREE guide to creating an awesome website, or contact us for more information on hiring us.

Hausman and Associates, the publisher of MKT Maven, is a full-service marketing agency operating at the intersection of marketing and digital media. Check out our full range of services.


Like this:

Filed Under: Facebook Business Marketing, Marketing StrategyTagged With: Facebook fans, Facebook pages, like us on Facebook, ROI, Talenti

Источник: https://www.hausmanmarketingletter.com/like-us-on-facebook-huh/

What Does "Likes" Mean to Me on Facebook From a Marketing Perspective?

By Gina Poirier

The Facebook "Like" feature quickly spreads news about businesses and products.

The "Like" feature on Facebook is simple in nature. Users click "Like" to communicate what they think about anything. From a marketing perspective, it may be the most powerful tool Facebook has to offer. If you own a business and run a Facebook page, Facebook users can "Like" your page or any content you post on it, telling their friends that they like what you have to offer.

Exponential Exposure

Because of the viral nature of social networking, brand and product exposure on Facebook grows exponentially. At the time of publication, there were more than 750 million people on Facebook, each with an average of about 136 friends. Every time someone "Likes" your page or something on it, he exposes it to all his friends, who then have the opportunity to expose it to their friends.

Targeting

When Facebook users "Like" your page or its content, his friends will notice either in advertisements or on their News Feeds. Since friends often share common interests, when someone likes your product or business, he exposes it to other people who are more likely to have similar preferences than someone picked at random. In this way, you naturally target the audience who is most likely to be interested in your brand, service or product.

Validation

People ask their friends when they want a second opinion about where to go or what to buy. If someone "Likes" your business' Facebook page or like us on facebook sign on it, he validates it to his friends. Furthermore, when someone clicks on your page, he sees a list of which of his friends "Like" it. Your advertisements also display to any user which of his friends bank of america hours san antonio your page.

Customer Community and Loyalty

Facebook users who "Like" a business' Facebook page receive updates about that page in their News Feeds. In this way, they have the opportunity to stay informed about your business and can even engage in conversations or applications on your page. This builds a customer community around your page and generates customer loyalty.

"Likes" Linked to More Business

The proof of Facebook's marketing effectiveness is in business website visitation rates. People who "Like" your Facebook page and their friends are more likely to visit your website and use your products or services. According to research published by the web analytics service KISSmetrics, 2.7 percent of average Internet users have visited Southwest.com, while 12.4 percent of Facebook users who "Like" Southwest have visited the site and 7.1 percent of their friends have visited it. Similarly, people who "Like" Bing and their friends consistently use Bing for Internet searches more frequently than other Internet users.

References

Writer Bio

Gina Poirier has a professional background in nonprofit administration and management, primarily with youth development organizations. She holds a Bachelor of Arts in international studies from the University of Washington and a Master of Public Administration from the University of Alaska Anchorage.

Источник: https://smallbusiness.chron.com/likes-mean-facebook-marketing-perspective-28729.html

How to Successfully Promote Your Facebook Page Everywhere

Facebook is a leader of the social media pack. Want to be part of it?

Creating a Facebook page for your business can go a long way (yes, even in the era where many are seeing Facebook page reach decline).

Maybe you’ve already done so. Maybe you’re aching to take that first step but haven’t quite yet.

Or, perhaps your page just isn’t quite getting like us on facebook sign interaction you want.

Today, we’re going to hone your Facebook skills.

If you’re not already promoting your Facebook page and you run a business, you need to start.

Facebook isn’t just a site for friends to stay in touch anymore. Many utilize it to search for basic information about companies before they make a purchase.

That’s why it’s essential that you learn to promote your Facebook Page where and whenever possible.

Why You Should be Using Facebook for Your Business

We all know the business world is constantly evolving. It’s been true for decades.

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It’s true now: if you want engagement from your audience, you need to meet their needs. It’s not about you but the consumer.

And they’re on Facebook.

People who use Facebook tend to stay on the app (most use their mobile devices) for a while. Data from 2020 showed internet users spent an average of 2 hours and 25 minutes a day on social media apps.

That’s almost a full day’s worth of screen time spent on social media within one week.

Do you think you can get at least a view out of that time? It’s possible.

Other small businesses realize the same thing. Over 200 like us on facebook sign of them worldwide have been using Facebook’s tools to amp up their business.

Facebook is continuing to give companies more and more opportunities to maximize their business potential. If it can work for them, it can work for you.

Here’s how to do it yourself.

Top 8 Ways to Promote Your Facebook Page

The first few followers are the hardest to get. As someone still seeking success, how should you start out?

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Despite what most guides you’ll find online will tell you, there’s more to creating a Facebook page following than asking your friends to join. Sure, you should absolutely do this, as pulling from your current network and social circle is vital for success.

You could spend money on Facebook’s ads, which can work well, but they’re not a guarantee. There are also plenty of other easy, free ways to boost your Facebook following.

1. Give Your Page a Personal Touch

Starting a fan page is an excellent way to give your Facebook presence a more personal feel without using your own account. People like to interact with their friends. Not quite like having a personal profile, others can still “add” you to follow your posts and engage with them.

By setting up a fan page, you’re putting a face to a name if you have a company.

No one wants to buy from a faceless entity, so make posts that are personal and can relate to your audience. If you’re promoting a product or service, tell them why it’s for your reader specifically.

Many companies have created extraordinarily successful fan pages. Samsung, which has the second-highest page following on Facebook, has well over a hundred million followers.

By posting about heartfelt and relevant topics, not just sales posts, they’re able to stay up top.

2. Use High-Quality Photos and Videos

Everyone likes visuals that are easy on the eyes. In days where even common modern smartphones can capture beautiful imagery, there’s no excuse not to have quality images to share.

Share your Facebook Lives

Facebook also compresses photos to their desired size, which can stretch images, so for the best results, crop your photos beforehand so that it isn’t done for you. Upload all photos as JPEG files.

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There are two types of photos or videos you need to worry about:

Your profile

This includes your profile picture, plus your cover photo that goes at the top of your page. Go for clean, professional-looking photos that will promote your brand. For the best Facebook cover photo quality, set the size to 852 pixels by 315 pixels. For your profile photo, make the size 170 pixels by 170 pixels. Your photos must also be less than 100 kilobytes.

Your posts

What you post makes your image on Facebook, alongside your profile itself. You want your page to be a scenic view of gorgeous photos, exciting and eye-pleasing infographics, and funny or heart-touching videos. Size-wise, ideally, you want to upload photos that are 1200 pixels by 630 pixels.

If you use only high-quality visuals for your Facebook page, you’ll be much more likely to get followers.

Also, make sure you’re posting helpful content, not just content for content’s sake.

People follow what they want to see more of. For example, John Jantsch does a wonderful job with his page.

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3. Enable the “Call to Action” Button

The end goal may not be actual Facebook followers if you run a business. It’s to turn those followers into active consumers.

By adding a call-to-action (CTA) button or two to your page, you’re giving directions on where people should go next.

This could be a link back to your shop, to book an appointment, or to contact your company. On Facebook, you can have up to seven CTA buttons, so there’s no reason to stick to just one, either.

Don’t go too crazy, but make sure your fans know where to turn to next, and keeping them on Facebook is a great way to get more visibility from Facebook.

For example, Dana at Boss-Moms has her CTA linked to a thriving Facebook group.

4. Join or Create a Facebook Group

Like we talked about in the previous point, creating and joining Facebook groups is a phenomenal way to interact with others and let people come to you.

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Search a few target interests or keywords on Facebook while logged into your page and find some fascinating groups to join. After that, make sure you engage by leaving both comments and reactions on posts in your groups.

Eventually, you’ll become a recognized name in the group, bringing your page recognition right alongside it.

Alternatively, create your own Facebook group – some of my favorites, like Boss Mom mentioned above, have created highly like us on facebook sign pages related to their audience’s interests.

First, they provide fantastic free materials; then, they promote their products or services. The “sales” is done secondarily to the first goal of helping their audience.

For example, Boss Moms created their group as a safe space for mom entrepreneurs to receive support. The group then links back to company resources.

Another choice pick of mine, Successful Female Entrepreneurs, created an inclusive community in their group.

Maria Wendt, the founder, not only created a nurturing group but also makes sure to post helpful business tips and educational materials on how to find clients for members.

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5. Promote Your Facebook Page Everywhere

Let’s revisit your current network: a.k.a, the people you already know.

Whether it’s friends, peers, or followers on other accounts, it’s time to utilize them. Those people are your connections already for a reason, and they’re more than likely willing to help out.

So, what should you do? Promote, promote, promote.

Post to your Instagram. Tell your friends and your friend’s dad. And absolutely provide a link back to your page in any Facebook groups you’ve created too.

Wherever you can, make sure the road leads back to you and your Facebook page.

Dr. Ai does this very well by using her personal Facebook profile to tell everyone when she’s live streaming from her page.

6. Use Facebook Stories and Facebook Live

Two slightly newer tools Facebook has launched, both Facebook Stories and Facebook Live give you a more sincere connection. Facebook Stories is perfect for day-in-the-life updates, from silly to sincere, or maybe quick promotions for your business.

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Facebook Live, on the other hand, gives an even more personal touch. Live-streaming gives the impression of almost being there, wherever the video is taking place. Try doing a live stream of exciting things you do, or simply post a life update.

Many are seeing their brand skyrocket due to its success on Facebook.

Let’s go back again to my friend, consultant Dr. Ai Addyson-Zhang.

Dr. Ai hosts several live shows and has live-streamed for years at this point. In the beginning, it wasn’t easy. But in April 2021, Dr. Addyson-Zhang made over $60,000 in sales in one week.

Consistency is key – Dr. Addyson-Zhang does so well because she hasn’t missed a single week in over two years in her live streaming show journey.

7. Maintain a Regular Schedule: Consistency is the Secret Sauce

Just like everything great in life – a six-pack, becoming debt-free, getting married to the person of your dreams – you must commit to a consistent game plan to see success.

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This is true on Facebook, too, as seen in my friend Dr. Ai’s powerful example.

Something essential to remember if you want to gain and retain followers and make sure you stick to a regular schedule.

Not only will it keep you in the minds of your current fans as you continuously pop up on their feeds, but you’ll also have a pretty front page.

Visiting users like to see many recent posts so they know they can look forward to regularly posted quality content. Try to post about 1-2 times a day, at the very least several times per week.

If you’re too busy to stick to a tight posting schedule, which you very well might be, there’s no reason to fear. There are many ways to automate posts to your Facebook page, from plugins on WordPress to software made specifically for the task.

8. Engage Your Audience and Peers

Doesn’t it feel good to get those reactions and comments on your posts every single time? You’re not the only one who feels that way: nearly everybody does, including your audience.

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Using your page and profile on Facebook, try to follow a good amount of people who have interests that overlap with your business audience. Comment and react as much as you can on other’s posts.

Make sure not to sound like you’re trying to promote yourself, but post real, thoughtful comments. People appreciate it and are more likely to check you out.

Don’t be afraid to message your peers, either. Most, if not all, have been in your shoes before, and many are willing to help out beginners. Try finding a successful account you admire and send them a quick message.

You never know what could happen if you hear back.

It’s Not Impossible to Increase Your Facebook Page’s Following

Time to stop worrying about promoting your page on Facebook.

Keep up with regular high-quality posting, engage with others, and use the tools Facebook has already given you to use. You’ll be able to go far.

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With a new set of tools under your belt, it’s time to step out into the not-so-scary world of Facebook and running a page. Keep at it, and soon you’ll start to see the results you’ve been craving!

More Resources:


Image Credits

All screenshots taken by author, July 2021

Источник: https://www.searchenginejournal.com/facebook-page-promotion/322031/

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3 Replies to “Like us on facebook sign”

  1. Got my physical card from michesliver on telegram I can vouch for him💯💯

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