what is a google my business account

These restaurant business owners use their Google accounts to improve their local SEO. These accounts are called Google My Business. Google My Business is a free service that assists small companies in creating and managing Google listings, which show when customers search for businesses on. Goals of a GMB listing. An attractive GMB account makes your business easily accessible and helpful. Potential. what is a google my business account

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ULTIMATE Google My Business Tutorial For Maximum Results - 7 Simple Strategies

: What is a google my business account

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Google My Business Explained

GoogleMyBusinessGoogle My Business is Google’s way of verifying your business and its actual physical address, to ensure that you do operate where you say that you operate.

GMB or Google My Business is also referred to ‘Google Business Profile’ which makes more sense to people. From 2022 this will be the official name used by Google.

It is very important for local search engine optimisation SEO. Also to help you what is a google my business account your online presence across Google’s various tools, including Search and Maps and Reviews which are becoming more and more important. These GMB entries also populate Maps and the Knowledge Graph and Local Search Results.

*Take your Google reviews very seriously and start building them up now by asking clients to give you a positive ‘wordy’ review and making it as easy as possible for them to do so. Be sure to thank anyone who gives you a review, right there in GMB. This is just like Trip Advisor for restaurants. It is not a replacement for a business website, but it is important to have for Google search purposes.

 

Google-My-Business-MEANit-Web-Design-Agency

Google-My-Busness-Local-Results-MEANit

Organic-Results-MEANit-Web-Design-Agency

 

Think of it as a FREE website at Google for your business, where you can decide what it says about you in Google and how it looks or portrays your business.

The chances are that there is already an entry of some sort for you which has some information on it, but possibly not what you want to see. Check the information, especially the telephone number, map address, area code and website link, as well as any photos.

Google Reviews – Google planners or lead developers are working on the basis that if you get good independent reviews in your Google My Business entry,  you must be good at what you do. But they do make people jump through a few hoops in order to register a review of any sort on your entry. It becomes self regulating, the Community ranking their own verified members.
The logic is good enough, people have to show that they go through some inconvenient steps and want to go to the trouble of doing a review because it matters enough to them, positive or negative. It also stops spammers or manipulators of Google rankings using black hat techniques. What is not to like about this policy? For better or worse someone who wants to log a review has to have their own verified Google account, which identifies them. This is a great way to keep us all honest and help prevent abuse of the system. People trust these independent reviews. Check your Google My Business entry regularly and keep it up to date, answer any questions and respond to any and all reviews. Do say thank you and never get in to a dispute with any reviewers.
If you do ever have any issues with reviews we recommend starting a thread and ask for help on the GMB Community Forum.

Tip: Think of SEO as you telling Google how wonderful you are and how much of an Authority you are. Reviews would be other people telling Google how wonderful you are and how much of an Authority you are. 

 

Setting up Google My Business

Firstly, do a search in Google for your business, your entity, which should be your own business name, to see if it is already listed. It will appear in the ‘Knowledge Graph’ on the right hand side of the SERPs or results what is a google my business account see image above for our own entry. By all means try searching a few variations of your trading name to double check if there is an entry. If it dog friendly restaurants solana beach ca appearing, then click on the ‘Claim this Business’ to take control of the entry and populate it with your correct information and good relevant photos.
If it does not appear, register for your own Google My Business entry at  https://www.google.com/business/ and ensure you pick the right Category for your business.
Note: You must be logged in to your Google account to edit details, use your business gmail account.

By verifying and correcting your business details, you can both help customers and potential customers find you and also tell them about your business, the services you offer. And, where to find you and what existing customers think of your service.

Once you try to register HERE or at https://www.google.com/business/  or verify your business, Google will call you or send you a physical postcard with a verification number to use to confirm that you have received it at a specific physical address – this is the slowest but best option. Include your exact area code or Eircode – find it HERE. Or you may be called at your landline number and an automated voice will call out a verification code to use to confirm your entry. This postcard will take a few days and maybe a few weeks. If you do not receive it, try again until you get it. But do persist as this is very important. Google is effectively creating its own version of the Golden or Yellow pages. You need to appear in it, especially in ‘local’ search.

Google My Business Reviews

Once it is set up,  you can proactively ask people to give you a good Google review and yes, you do risk getting bad reviews too. To be honest, you might be better to get a few poorer reviews too as all 5* would look to Google like you orchestrated them, by asking friends to give you a good review. Again, Google has an algorithm to avoid this scenario. You should indeed ask happy clients to do just that for you. Remember to say Thank You in the actual review section. Again use the opportunity to add keywords in your response, such as service or location.

How do I find the URL or link for my Google business page to send to customers when asking for a review?

Go to https://www.google.com/business/ and sign in.

On the right you will see Get More Reviews and Share Review Form – click on that to get a link to send to customers to request a review.

Note: You do not have a way of clients visiting a page on your website to add a Google testimonial. They add them in your Google My Business entry as an independent review. Ask them to write wordy reviews with good keywords. The you can reply in a wordy way to thank them for their review. This is all good for helping Google understand what you do for clients.

Alternate method – slightly longer, same result.
Click on the “Info” tab in the left menu if you are not already on the info page.
The top right of your info page will have the statement “Your business is live on Google.” …
Click on “View on Search” and a new window will open.
Copy the URL or link from the new window to be used as your own link to send to potential reviewers.

Check out his image which shows where people or visitors in USA come from, which shows that Google My Business and its reviews account for about 50% of traffic.

2020-Local-Search-Ranking-Factors-Survey-Whitespark-image - small

Image courtesy of Whitespark.

Multiple locations – Get a link to send customers to ask for a review for one of your locations

On your computer, sign in to Google My Business.
If you have multiple locations, open the location you want to manage.

In the left menu, click Home.
In the “Get more reviews” card, you can copy your short URL to share with customers.

Loads of help always available at Google HERE and at  Support.Google.com

Tip: Get a link to share with customers to ask for positive reviews. You can log in at https://www.google.com/business/  .  Then click on Info on the left and then click on  Share Review link on right. You can edit the link to personalise it by inserting it in a word like ‘Click Here to Review our business’. Our shortened personalised link is https://g.page/meanit-web-design-agency?gm

Add a new location to a location group
Sign in to Google My Business.
Click Manage locations. …
Use the drop-down menu to choose a location group. …
Click Add location.
Enter the business name, location, and other details.
Follow the prompts to create the new listing.

If you have not set up a Location Group, then simply click the blue ‘Add Business’ button to create a new property, fill in the details again, name, address including Eircode, phone number, services offered, photos for this location etc.

Add owners & managers via app
On your Android phone or tablet, open the Google My Business app. …
Tap Menu. …
At the top right, tap Add user .
Enter the name or email address of the user you’d like to add. …
To select the user’s role, choose. …
Confirm the email address, then tap Send.

Add owners or managers via pc/laptop
Sign in to Google My Business.
Click the gear icon or three dot menu on the location group/business account you’d like to manage and click Manage users.
Add the email address of the user to whom you’d like to send an invitation.

Change your address in Google My Business
Sign in to Google My Business.
Select your current business location or property, then click Manage Location.
Click the ‘Info’ button on left
Click the edit button, the little icon
Click Apply. …
Click OK
Ideally you want to get a new postcard sent to your address to prove that you do have this new physical address.
Tip: Add some optimised photos taken at this new location including photos of the premises
Note: If you ever change your address, make sure that you change the NAP on any website where it appears. Name, Address and Phone numbers should be corrected anywhere it appears on the web.

Request ownership of a Google Business Profile – Follow the instructions HERE. If you can’t find a “Claim this Business” or “Own this business” link on the Business Profile, you’re likely already an owner for the business. On your profile, search for a “You manage this business profile” badge. Find your business on Google Search or Google Maps. Under the Business Profile, click Claim this business.

Google My Business Messaging – Google added the option in early 2021 to send messages through the Google Business Profile, initially on the Desktop view so far. Full details HERE. Only enable this if you are willing to respond quickly to any messages you may receive.

Tips for using Google My Business well

1. Ensure that the listed telephone number on your Google My Business listing is the same as the one on your website or landing page. Ideally use a landline number that is attached to your physical address
2. Ensure that the NAP Name and address and postcode are the same on your listing and on your website, in exactly the same layout or format.
3. Add good images of your premises, 3 inside and 3 outside – you can even get a Google certified photographer to do it. Use your own phone as it will generate geo location tags in the photos.
4. Optimise the photos by giving them good names that explain about your business products or services. Give all photos relevant names with keywords such as ‘website designers’ for us or ‘web design office’
5. Add an accurate description of your business that will get people clicking, explain what you do and again use relevant keywords
6. Make sure the name of the business description is good, like ‘website designers Donegal’ or ‘Digital Marketing Agency in Raheny Dublin 5’ – be as specific as you can be.
7. Capital one small personal loan that you are listed in the right Category in the Google options, we are ‘website designers’
8. Encourage Reviews –  have a plan, this is critical. And ask people to mention relevant keywords about the service you delivered, such as SEO services or website design. Include location such as Donegal or Dublin. Get as many well worded 5* reviews as you can on an ongoing basis. People will choose a business with more 5* reviews than others. This ‘Social Validation is very powerful’. It is not a numbers game, so having 1000 reviews will not necessarily impress Google, but it will impress the visitors. Google seems to look at average stars as a ranking factor, rather than just numbers. Again, getting one review a week is better than getting 100 all on the same day. Keep it constant, as Google likes that.
9. Say Thank You – when someone gives you a review, always respond positively, using proper key words.
10. Ask and answer questions in Google My Business in a timely fashion
11. Add what is a google my business account option for people to make an appointment through Google My Business if it suits you.
12. For the more technical or the developers among you, you can also add Mark Up schema to help Google understand what you offer.
13. By all means post articles in GMB, they will disapear or have no relevance after a month, but the activity is good for Google. Use the opportunity to mention your location, such as Dublin 24 or Donegal Town etc.
14. Keep your business hours up to date especially if you have to amend them due to a crisis, Pandemic or a holiday etc.
15. Add a relevant video if you have one or more – optimise them too
16. Add a well optimised photo regularly to show your products or examples of your work, Adding one a week is better than posting 100 at the same time. Do post 100 over time by all means.
17. Allocate 30 or 40 minutes a week to manage your GMB and keep it updated by getting more reviews, posting articles or answering questions.
18. If you have multiple locations, ensure they all appear. And add photos of each premises, inside and out.
19. Ask potential reviewers to include your location in their review – “Best web designers in Donegal” or “Best web designers in Donegal”
20. Ask reviewers to include a photo, an original one, and name it with something relevant. “Bridge Bar best Fish restaurant in Ramelton Co Donegal”. Google Vision is AI or rather machine learning that allows Google see there is a photo and the tagging shows the geo location, as in Ramelton. And it can determine the photo is a building or a plate of food, possibly even that it is a photo of fish.

Spam Reviews
You will probably get some of these Spam Reviews or unfair reviews. You can ‘Flag’ them as inappropriate to Google. If you need help from Google go to https://support.google.com/business/gethelp and report the issue. This can be an annoyance and it can be very frustrating when you try getting Google to remove the spam. (They are notoriously slow to reply or take action) Concentrate on getting more 5* wordy reviews to dilute the effect of any negative reviews. And ask some people to flag the spam too. The more the merrrier.

Google Business Reviews plugin can be installed on your website and license activated. However, for it to connect the reviews to the website you need to connect the API to the Google account the Google My Business account is set up on. There are two ways we do this see below:

1. You can send the website developer the login details for the google account the GMB is set up on and they will set it up on that including Google Analytics and Search Console.
2. Or the developer can create a new Google account for you eg: [email protected] and get you to add that account as an owner on the original GMB account. The Developer can set up Google Analytics and Search Console on that account.

The reason for two options is that some clients do not like giving access to their personal google accounts which is understandable.

Social Media feed – Which Social media feed do you want to appear on the website? We recommend https://smashballoon.com/social-wall/ if you want to have all your social feeds appear in the one place, alongside the Google reviews to add more credibility.

Warnings and Updates from Google
Google indicated way back in July 2016 that businesses who do not log into their “Google My Business” account frequently can risk losing their verification and this would affect businesses adversely. Keep your name and address entry details all up to date, but do not change it too often as each change affects your standing, even if just temporarily. Google likes to see stability, history and like everybody else, hates or distrusts too much change. However, do keep adding content to GMB such as blog items or service updates. For more advice on GMB see Googles own information page HERE.

Note: Google+  Google announced that they have phased out Google+ – so it is defunct

You can help us now by reviewing us at https://g.page/meanit-web-design-agency?gm or inGoogleMyBusinessTHANK YOU.
By all means do share this article, if you found it useful.

Источник: https://meanit.ie/google-my-business/

If you run a business and you haven’t created a Google My Business (GMB) account yet, you are missing out! Google My Business is one of the most useful solutions in the tech giant’s offer, and it can help you develop your business’s presence on the web.

Thanks to this practical, free tool you can easily manage your company’s appearance in Google Search and on Google Maps by highlighting pieces of information potentially useful for your customers. 

This includes your not only verifying or editing your business’s name, address, opening hours, and photos or interacting with customers in the reviews section but also learning where and how people are searching for you. Sounds quite helpful, doesn’t it?

Let’s dive into the details of creating and successfully managing your Google My Business profile.

How to properly set up a Google My Business account

If you would like to see your company’s name in the glorious upper part of the search results page, you definitely need to prepare all the important business information to include in your listing. 

Follow these easy steps to set up a Google My Business account:

  1. Create a Google Account which you’d like to later connect with your business. You can also use your existing Google Account but later on, you’ll find that separating your private and business accounts is the best way to go. 
  2. Go to www.google.com/business and select “Start now” in the top right corner of your screen.
  3. Enter your business name.
  4. Enter your business address. If for whatever reason you don’t want people to see your address, you can check “Hide my address (it’s not a store) Only show region.” box.
  5. If you offer delivery of your products or services be what is a google my business account to check the “I deliver goods and services to my customers” box and select your delivery area.
  6. You will be asked to choose your business category. Try to be as accurate as you can, because this will have a big impact on how you appear in search results. Essentially, Google asks you what types of customers it should display your business listing to.  
  7. Enter your business phone number and/or website.
  8. Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

Once you get all of that right, you can move on to further adjustments. The more effort you put into creating your GMB listing, the better results you’ll get out of it. 

Manage all your Google reviews in one place

Manage all your Google reviews in one place

Monitor and reply to all your reviews from Google with one simple tool, even if your business has hundreds of locations. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Make your Google My Business listing stand out

As GMB listings are an important and dynamically growing source of information for web users, you need to make sure that your business profile is really flawless.

Paying attention to details and providing all the necessary information will for sure make a good impression on those who display it and hopefully make them become your customers. It will also improve your local SEO, further boosting your business results.

To achieve that, optimize your Google My Business listing:

  1. In the control panel, add your opening hours and website address. 
  2. Move on to adding products. This will not only help your visitors make their purchase decisions but also will make setting up Google Shopping Campaigns a bit easier in the future.
  1. Add pictures. Make sure that all images are of good quality. They also need to be relevant, so select only those that best represent your business. Google will guide you through the process. But be aware that you only get to choose one cover photo which will be displayed at the top of your listing and one profile photo that will be used to showcase your identity when you post a photo or answer a review. Choose wisely! 
  2. Write a description. This info will be accessible north central regional jail doddridge county phone number the search results page, so remember to keep the description simple and specific. Business information you put out to be seen in Google search results plays a big role in shaping your overall business image on the web. For increased visibility, include keywords related to your brand and industry in the description.

Did you know that businesses that upload relevant photos see 35% more clicks to their website and 42% more requests for driving directions in Google Maps?

Google My Business help

Worth a shot, isn’t it?

Another useful tip that helps you take full advantage of your GMB listing is adding your business’s ‘highlights’.

Think of them as unique traits of your company. Maybe your business is eco-friendly or has an inspiring leader? This information might make you more appealing to some specific groups of customers.

It can be pretty powerful, as there are more and more different groups of people who search for companies with very specific characteristics while making shopping decisions.

Google My Business photo and info

Manage your Google My Business reviews and Q&A

After your business listing’s been out there for a while, you’re likely going to start getting customer reviews! And most of the time, it is a good thing!

Google Reviews are similar to social media comments and reviews that you’re probably already familiar with. Obviously, the more positive reviews you get, the better.

There’s no need to be worried if not all the reviewers give you 5 stars, but make sure that you monitor this section pretty often. How do you make the most of it, though?

Besides being an important source of information about how your business is seen by your customers, reviews are also a very powerful tool that gives you an opportunity to interact with customers

Google My Business Management

Google My Business Management

Monitor and reply to all your Google reviews from one place. Schedule and auto-publish different kinds of GMB posts. Try it for free:

Try NapoleonCat free for 14 days. No credit card required.

Show your appreciation for the good reviews and remember to answer the negative ones politely – don’t ever attack back as it will only make things worse.

And a helpful, thoughtful answer might change the reviewer’s mind about you and provide potential customers with a good idea as to the quality of customer service they can expect from your business.

Google provides some tips on how to answer all the reviews like a pro – we highly recommend getting familiar with them.

Your customers like to be listened to so both the reviews and Q&A sections are perfect places to develop a constructive dialog with them. Someday this may pay off big time, so don’t underestimate it!

Google allows customers to ask questions about your brand via Google Maps or Google Search. To check on the questions, simply use the info card for your business. Click ‘See all questions’ under ‘Questions & answers’ and use the answer feature. Again, make sure to keep your answers accurate and polite. 

Google Questions and Answers

Participating in community conversations and moderating reviews are crucial components in elevating your brand’s image as this practice makes your customers feel that you really care about their experience with the brand.

Boost your effects with additional tools 

To make your work easier and maximize your effects, try out some external Google My Business tools. Using them will help you manage your Google My Business listing more efficiently. Let’s take a look at a couple of options.

Easily manage Google reviews with NapoleonCat’s Inbox

It’s convenient to keep all your business conversations in one place. NapoleonCat’s Social Inbox is a great solution to that need.

This social customer service tool will help you manage all your social media messages – including Google Reviews and Q&As – via one simple interface.

The Inbox comes in handy especially when you receive a lot of Google reviews, e.g., when your business has multiple Google locations – you’ll still be able to manage it all inside the Inbox.

This way you’ll never miss any important messages and maintain good contact with your customers. NapoleonCat’s Social Inbox is easy to configure and use on any device – including mobile.

Google My Business management

Schedule Google My Business posts with NapoleonCat’s Publisher

With NapoleonCat, you can also schedule and auto-publish different kinds of Google My Business posts:

  • What’s new
  • Event
  • Offer
Google My Business publisher

You can easily keep your customers updated with all the latest news, product offers, events, etc.

You can work on your content calendar in a team and take managing Google My Business to a new level of convenience.

You can check how both the Inbox and the Publisher work with GMB in a video below:

Automate Google My Business management with ASAPMaps

If you’re into automatic solutions you could also check out ASAPMaps service. This tool will optimize your business on Google on a weekly basis. It connects to your GMB listing, identifies missing data points, and systematically improves them.

Its features include adding optimized photos and posts for you, monitoring your business’s performance, and reporting it. This tool takes a lot of everyday work off your shoulders as you can basically leave your GMB management in their hands.

Optimize your Google My Business

Conclusion

Reaching for external tools is surely an easy way to boost your results, but don’t be too hasty with handing over full control to them.

It is always a good idea to learn at least the basics by yourself, so you can keep track of your performance and draw conclusions!

Using the power of the biggest of all search engines is a must if you want your business to stay visible on the web. After all, it’s the Google search results page where most people first look for stuff they would like to buy.

If you manage to show your quality to them at a glance, you’ll certainly see improvement in your revenue. Growing your business with Google has never been easier as it requires minimal engagement from your side, especially if you streamline your process with some external tools.

Don’t wait and set up your Google My Business account right now if you haven’t done it already. You will likely see some benefits faster than you think.

Google My Business management made easier

Google My Business management made easier

Manage all your reviews from one simple dashboard. Schedule and auto-publish posts on Google ahead of time. Try NapoleonCat for free:

Try NapoleonCat free for 14 days. No credit card required.

Источник: https://napoleoncat.com/blog/google-my-business-management/

Google My Business

About Google My Business

Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

  • Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
  • Interact with customers new and old and tell them the story of your business.
  • Get started at google.com/business.
  • Follow our guide to getting started. 

Benefits of Using Google My Business

Manage your information:- Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

Imagesggtfdtd.jpeg
  • Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
  • Interact with customers new and old and tell them the story of your business.
  • Get started at google.com/business.
  • Follow our guide to getting started. 

Interact with Customers:- Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

Understand & Expand your Presence:- See insights on how customers searched for your

Wizytówka-Google-moja-firma.png

business, and where those customers are coming from. You can also see information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. And when you’re ready, seamlessly create and track the performance of AdWords Express campaigns to spread the word about your work.It’s easy to start and free to use.

Scandal

In January of 2020, a trojan horse called "Nexxzy" was floating around and spam emailing many youtubers as a sponsor, the email told them to download it for the sponsor. What it was advertising as was a screen recorder for your games, but in reality it steals your google account, which includes your YouTube account, and adds it to the attackers Google My Business account as a YouTube channel.

Fix

Google has since patched this exploit and no longer can be done.

Источник: https://google.fandom.com/wiki/Google_My_Business
“Google My Business” - a New Feature You'll Love, Now Available on Your CommBox

We are excited to announce that our customers can now integrate their Google My Business account with CommBox. What does this mean? CommBox has been granted Google API official partnership, allowing our users access to the unique features on offer with Google My Business, all from their CommBox platform.

New tools come along all the time and it can be difficult for businesses to decide where to put their time and energy. Luckily, this decision is simple. Today we’ll be diving into everything you need to know about Google My Business, and how it can enhance your business with CommBox. Let’s take a look.

What is Google My Business? A Quick 2020 Guide

Google My Business (GMB) is a free tool created by Google aimed at businesses. The purpose of the tool is to help businesses manage their online presence across Google, including Google services like Search and Maps.

Put simply, you want to make sure that when your customers put your business name into Maps, that your business comes up. You also want to ensure that your business information is visible and easily accessible to your customers in the search engine. The main appeal of GMB is that you have more control over the information you submit to your customers. Additionally, Google will deliver all the relevant information it has about your business to your customers when they conduct a search. This ensures that customers are getting up to date and accurate information about the services they want to use, and as a result, you can drive more people to your business.

Google has put a ton of money into perfecting this feature, so it looks like they’re in it for the long haul. They are committed to making it work for Google users and especially businesses. This means that setting up your GMB account now is an investment for your future.

Who is Google My Business For?

The simple answer is that GMB is for every business. It’s particularly useful for businesses that attract local customers or have a storefront because it helps customers locate your business. However, it’s still useful if you have a purely online business. Why? Because it will help you rank on Google and improve the trustworthiness of your business.

There are several categories on GMB and looking at these categories can give you an idea about whether your business is a good fit. You will be presented with the categories when creating your GMB account, and they are listed in alphabetical order. There are hundreds of categories available to choose from, so you shouldn’t struggle to find your business. To put into perspective how many categories there are and just how inclusive this service is, here are a few examples. There are 5 types of archery businesses to choose from, 15 types of art businesses, and much more.

TIP: If you run a web hosting company but also have a cafe on-site, then don’t list “Cafe” as your business type. This should be a separate listing.

What Are the Benefits of Google My Business? Why Should You Use it?

What Are the Benefits of Google My Business? Why Should You Use it?

If you want more business, then you want GMB. Here are some of the benefits of using GMB for your business:

  • Increased visibility – There’s a very easy way to tell if a company is registered with GMB or not. When you search for a business, if they have a GMB account, the listing will appear on the right side of your screen (on desktop). This appears as an information card with the key information about the business. Without a GMB listing, your business might get lost in the sea of similar results.
  • It’s free – Not much else to say on this one!
  • It allows your customers to find you no matter what device they are using.
  • Accuracy – How many times have you looked up a business opening times and been relieved that you still have some time to hop over to the shop? Have you ever done this and then been disappointed to find out that the shop is actually closed? Google often lets users submit opening times, and these can be inaccurate. No one understands the opening times of your business better than you, and with GMB you can submit this information directly.
  • Engage with customers through reviews – According to a 2018 study, Google is now the number 1 review site in the world. Two-thirds of customers say they check reviews on Google before visiting a business. With GMB, you can bring these reviews straight to your customers, so they don’t have to do the hard work.
  • First Impressions – Adopting modern tools is a great way to show your customers that you are a digitally savvy business that is committed to continual growth and innovation.
  • Availability – You are signaling to your customers that you are available for communication, as well as when you are available.
  • Consistency and trustworthiness – Businesses change over time, but your online presence should remain consistent. The information you present to customers should be up to date and accurate.
  • Search Engine Optimization – GMB is a powerful SEO tool. TIP: Your name, address, phone number, and a website link are the most important SEO data on GMB. However, this doesn’t mean you should neglect other types of data.
  • Website creation – If you don’t already have a website GMB also has a website creation feature you can use.
  • Customer insight – You can gather insights from your GMB listing such as:
    • How/Where customers find your listing.
    • The actions customers take with your listing.

How to Use GMB

The first thing you need to do is to register your business. You might find that your business already has a listing. Don’t worry, this doesn’t mean you can’t create a GMB listing. All you have to do in this situation is to claim the business as yours. Search for your business in the Google search engine. If your business appears on the right side of the browser in an information card, then it has already been listed, and you should see wells fargo bank anchorage hours option to claim it. If your business doesn’t appear in this location, then you need to create a new listing from scratch.

Creating a New GMB Listing

  • Navigate to the GMB homepage and enter your login details. These will be your credentials for Google.
  • Type in the name of your business. Make sure that you just enter the name of your business. Don’t add keywords to this section because you want, just keep it clean and simple.
  • Select which category your business falls into.
  • You will then be asked whether you want to add a location that customers can visit. If you have a storefront, then you’ll want to select “Yes” and complete this process. If you have an office that isn’t accessible to the public, then you might want to select “No” here. If you select no, you will be asked where you serve your customers and will have to input an area.
  • Enter your contact details and website.
  • You will be asked for more details such as your address. If you decided not to make your address public in the previous section, then you still need to add it here. This is important because it’s how Google verifies your business. They will send you a postcard to check you are actually operating from that address.
  • You’re done with the signup process.

Once you’re done with the initial sign-up process, you should see that around 40% of your GMB is complete. Google My Business is fairly expansive and heavily data driven. This means that there are many different sections you can add relevant information to that will help your customers. You can leave your profile at 40% if you wish, but it’s recommended that you fill it out further. Ideally, you should set time aside to include as much information as possible. The more information you provide, the more Google can do with your listing, and the more customers you can reach.

GMB and CommBox Integration - Why It's Important!

GMB and CommBox Integration – Why It’s Important!

With version 8 of CommBox, you can directly integrate your GMB listing with your CommBox platform. If you’re wondering why you should do this, then here are the top reasons.

Visibility

The integration will give you greater visibility of your GMB listing while working from the platform and ensure you don’t need to switch between apps to manage your accounts. The workday can get very hectic, and you might forget to check your GMB data when you’re busy managing customer communication on CommBox. However, if you integrate GMB with CommBox, you’ll never miss anything.

Replying to Reviews

When you integrate GMB with CommBox, you will be able to reply to customer reviews straight from the CommBox smart inbox. Replying to reviews is a great way to stay engaged with your customers and also maintain control over your online presence. If you get a negative review, you don’t want it to sit there for long without a response from your company. Other potential customers may see that review and decide not to buy from you in the time you leave the review unaddressed. When the two are integrated, you will be notified when a review comes through and therefore be able to respond to it immediately. This can significantly reduce the harm caused by negative reviews because potential customers will see how you handle these situations. They will feel assured that you are proactive about customer service.

Similarly, it’s still a good idea to respond to positive reviews. It lets your customers know that you are active and engaged with your customer base. This can help you appear more friendly and welcoming and encourage more potential customers to come and support your business. People like to support friendly and active local businesses who are trying their best to serve the community. For companies that are more national or international, it’s a great way of pulling in new customers who might otherwise go with a competitor that seems more active.

Unification for Businesses That Run Several GMB Listings

Do you run several GMB listings? If so, it can get pretty complex if you’re not careful. You often have to switch between tabs just to keep up to date with all of your GMB listings. However, when you integrate GMB with CommBox, you can manage all of your GMB listings from one place without any hassle. It’s easy, simple, and effective at helping you reach your goals.

Источник: https://www.commbox.io/google-my-business-a-new-feature-youll-love-now-available-on-your-commbox/
Google My Business Checklist

Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website.

Claiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear.

We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world.

If you have questions, would like to request additions, or have suggestions to improve / correct this checklist, please post them in the comments section below.

How to Optimize Your Google My Business Listing

When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you.

Here are the basic steps in fully optimizing a GMB listing. The sections below go into detail on each step.

  1. Claim or create a Google My Business listing
  2. Verify your listing to prove it’s for a legitimate business
  3. Setup users with proper access to your account
  4. Optimize your business information (name, address, phone, hours, categories, etc.)
  5. Add photos, videos and virtual tours
  6. Add products, services or menu as appropriate.
  7. Pre-populate Q&A on your listing.
  8. Setup a welcome offer and use Google Posts regularly.
  9. Consider enabling Google Assistant and / or direct messaging.
  10. Consider enabling Reserve with Google if appropriate.
  11. Create a GMB website as another citation for your business.
  12. Link your GMB listing to Google Ads and /or Google Merchant Center.
  13. Encourage, monitor and respond to reviews.
  14. Check and update your listing regularly.
  15. Get support for GMB questions, problems or suspensions.

Claim / Create a Google My Business Listing

Does Your Business Qualify for a Listing?*

  • You must must interact in-person with customers during stated business hours:
    • At your place of business (storefront business).
    • At your customer’s location (service area business).
  • Exceptions:
    • ATMs, video-rental kiosks, express mail drops and select other similar services.
    • Seasonal businesses with permanent signage at location.
  • Ineligible businesses:
    • eCommerce or online-only businesses.
    • Rental or for-sale properties.
    • Church services, classes or meetings at locations you don’t have the authority to represent.
  • You must be currently open or opening within 90 days.
  • You must own or be an authorized representative of the business.

Does your business qualify?
Yes – Search for Your Business on Google.
No – You cannot create a GMB listing for your business.


Search for Your Business on Google

  • Go to https://www.google.com/
  • Enter the business name, city and state / province
    • Example: rez church loveland co
  • Also search for previous business names, phone numbers, or addresses.
  • Look for a “knowledge panel” listing for the business.
Local Business Knowledge Panel

Did you find your business on Google?
No – Create a new Google My Business listing
Yes, and it’s unclaimed – Claim a Google My Business listing
Yes, but I don’t have ownership of it – Request ownership of a listing


Create a New Google My Business Listing

  • Go to https://google.com/business/
  • Click the “Manage Now” button.
  • Sign in with a valid Google account or create one if needed. Use an email address from your actual business domain if at all possible.
  • Follow the instructions to create a new listing.
  • Refer to the Optimize Your Google My Business Listing section for best practices on entering your information when creating a new GMB listing.

Next – Verify your Google My Business listing


Claim a Google My Business Listing

  • Sign in with a valid Google account or create one if needed.
  • If you haven’t already done so, search for the business on Google
  • Click the “Own this business?” link (desktop) or “Claim this business” link (mobile)
  • Follow the instructions to verify your information and claim the listing.
  • Refer to the Optimize Your Google My Business Listing section for best practices on updating your information when after claiming it.

Next – Verify your Google My Business listing


Request Ownership of a Listing

  • Go to https://business.google.com/add and search for your business.
    • If you’re a storefront business:
      • You’ll see “This listing has already been claimed&rdquo.
      • Click “Request Access” and submit the form.
    • If you’re a service-area business or for bulk-verified accounts:
      • Enter your business information and complete the verification process.
      • Once verified, you’ll see “Owner conflict”
      • You can then click “Request access” and submit the form.
    • The current owner will be emailed and you’ll also get a confirmation email.
    • Wait for the current owner to respond.
      • This may take up to 7 days.
      • You can check the status of your request in the GMB dashboard or use the link in your confirmation email.
    • You’ll be notified by email if approved or denied by the current owner.

What was the result of the request?
Approved – Setup user access to your listing
Denied – Contact Google My Business support and make an appeal
No response – Try to claim the listing again


Verify Your Google My Business Listing

  • Log in to Google My Business and go to your listing.
  • Click “Verify Now” and you will be presented with your verification options.
  • Select the option you prefer.
    • You what is a google my business account choose which methods Google makes available.
  • Postcard
    • You’ll be sent a postcard within 14 days with a verification code.
    • Do not make any changes to your listing during this time.
    • Log back in to Google My Business and enter the verification code for your listing.
    • You can request another postcard from your GMB listing if needed.
  • Phone (if available)
    • Ensure that you can answer the phone number in your GMB listing.
    • Log in to Google My Business and go to your listing.
    • Choose phone from the list of verification options.
    • Google will call with a verification code.
    • Enter the code into your listing.
  • Email (if available)
    • Choose email from the list of verification options.
    • Ensure you have access to the email shown on the verification screen.
    • Google will send you an email.
    • Click the “Verify” tye caldwell realtor in the email or enter the code in your GMB listing.
  • Google Search Console (if available)
    • Ensure that you’ve used the same email address for Google Search Console and Google My Business.
    • Ensure that the business URL listed in Google My Business has already been verified in Google Search Console.
    • When you click “Verify” on your GMB listing, it will be instantly verified.
  • Video Chat (special circumstances)
    • Install the Google Hangouts app for iOS or Android.
    • For storefront businesses, Google will want to see your workplace, business logo, equipment, public space, and possibly meet a couple customers.
    • For service area businesses, Google will want to see your work vehicle, license plate, business logo on the vehicle, and tools of your trade in the vehicle.
    • A Google specialist will then connect with you via video chat to verify your listing.
  • Bulk Verification (10+ locations)
    • If you are a chain / franchise with more than 10 locations, you may be eligible for bulk verification. See Google’s FAQ.
  • “My Business Provider” Program
    • This is a new program launched by Google that lets organizations like Chambers of Commerce, banks, phone companies, etc. verify listings for their members or clients.
    • These organizations can generate “verification tokens” online and use them to help get their members / clients verified on Google My Business.
    • Agencies, SEOs and resellers are not eligible for the program.
  • NOTE – The Google Trusted Verifier program has been shut down.

Next – Setup user access to your listing


Setup User Access to Your Listing

Google My Business User Access Levels*

  • Primary Owner – All permissions, but cannot be removed until they transfer primary ownership to another user.
  • Owner – All permissions including managing users and deleting the listing.
  • Manager – All permissions except managing users or deleting the listing.
  • Site Manager – Only permission to edit limited info on the listing, create and manage posts and photos, respond to reviews, and view insights (analytics).
  • IMPORTANT NOTE – The business itself should always be the “primary owner” of the listing. Do not allow an agency or other entity to be the primary owner. Also be cautious about granting “owner” permissions and instead use “manager” when possible.

Manage User Access on Individual Listings

  • Log in to Google My Business and go to your listing.
  • On the left side of your listing, click “Users&rdquo.
  • A “manage permissions” screen will open showing who currently has access.
  • Click the dropdown arrow to change the user’s access level.
  • Click the “X” button to delete the user from the listing.
  • Click the people icon in the upper-right to invite new users.

Manage User Access through Location Groups

  • If you are managing more than one listing, you can create location groups. Think of these as folders to organize your listings and manage access across the group.
  • When you first log in to your GMB dashboard you will see is the “Manage location” screen … a list of all the locations you can manage.
  • Click the blue “Create location group” button to create a group and name it.
  • Click the drop-down on the top-left of the “manage locations” screen to switch from ungrouped locations to your new location group.
  • Check the boxes next to the locations you want added to the group, then click the “Actions” button and select “Transfer location&rdquo.
  • You can then select the desired location group and transfer the listing to it.
  • To manage user access for the location group, go back to the “Manage locations” page.
  • Make sure the desired location group is selected.
  • Click the gear icon next to the location group name.
  • The location group details screen will appear.
  • Click the “Manage users” link.
  • From there, you can manage users just as with an individual listing except that the permissions will be applied to all listings within the location group.

Next – Optimize your Google My Business listing


Optimize Your Google My Business Listing

Basic Business Information and NAP

  • While it’s not as critical anymore, it still is best if you are consistent with your business name, address and phone number (NAP) across of all your business mentions online.
  • To update your information, log in to Google My Business and go to your listing.
  • Click the “Info” tab on the left side.
  • Business name
    • Use the same business name as on your signs, business cards and legal documents.
    • Do NOT spam your business name with cities, search terms, taglines or anything else. It is against Google’s terms of service and could lead to listing problems or suspension in the future.
  • Business location
    • Only enter a physical address if customers actually visit your place of business. If they don’t, be sure to clear the address and only use service areas. Note that this will eliminate a “pin” for you business on maps, but it will still be listed in search results.
    • Use a free tool like Smarty Streets to make sure your address is properly formatted.
    • Put the street address in the primary address line.
    • Put suite numbers in a second line. Google does not factor this into your listing, however, it’s valuable to help your customers find you.
  • Service bb&t hsa account login enter this if you serve customers at their location (service area businesses).
  • Some businesses serve customers both at their place of business and at their customer’s location. In this case enter What is a google my business account a business location and service areas.
  • Enter the cities, postal codes or regions that you actually serve. Note that no matter how big a service area you set, it is still unlikely to appear in a search result greater than 20 miles away.
  • You may only add a maximum of 20 service areas per business listing.
  • Business hours
  • Short name
    • You can enter a short name for your listing that will make it easier for people to share your listing, link to your listing or link directly to your reviews page.
    • Note that short names are not available for all business categories. If you see it in the info section of your listing, it’s available. Otherwise, it’s not.
    • Choose a short name for your business as desired (maximum 32 characters).
    • For brand consistency, it’s preferable to use the same short name as you for your social media accounts, but this is not required.
    • When approved, you can you links like the following:

  • Business Categories

    • The primary business category is the most critical and does impact your search ranking. It is also the only category that people actually see on your business listing.
    • Choose the most appropriate category that accurately represents your business.
    • Take advantage of additional categories and add as many as apply to your business.
    • Do NOT use categories if they do not directly apply to your business.

    Phone Numbers and Call Tracking

    • If you use a call tracking number for your Google My Business listing:
      • Use the call tracking number in the “Primary Phone” field.
      • Add your primary, local phone number as an “Additional Phone&rdquo.
      • Add toll-free and secondary phone numbers as “Additional Phone” fields.
    • If you do NOT use a call tracking number for your Google My Business listing:
      • Use your primary, local phone number in the “Primary Phone” field.
      • Add toll-free and secondary phone numbers as “Additional Phone” fields.

    Website and Other URLs*

    • Different link options will be available depending on your business category. In addition, links to 3rd-party booking sites will appear automatically on certain categories or listings. These links cannot be edited by the business owner.
    • Be sure to properly format all URLs that you’ll use in your listing.
      • All URLs must be live at the time you enter them into your listing.
      • Be sure to include the https:// (hopefully your site is secure!) or http:// if your site isn’t secure, and include or omit the www as appropriate.
    • Add Google Analytics UTM tracking codes to your URLs. This helps you see in Google Analytics how many people came to your website from your GMB listing.
      • Go the Google Campaign URL Builder.
      • Copy and paste your website URL.
      • Use google as the campaign source.
      • Use organic as the campaign medium.
      • Use gmb and the location ID as the campaign name (e.g. gmb5). If you only have one location, omit the location ID (e.g. gmb). This helps differentiate traffic in Google Analytics from your various locations GMB listings.
      • Use primary, appointment, menu, etc. as the content variable as appropriate.
    • Website URL
      • For single location businesses, use the homepage of your website.
      • For multi-location businesses, use the specific landing page for each location.
      • Example website URL with UTM tracking:
        https://localmarketinginstitute.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=primary
    • Appointment URL
      • Use this to link to your contact page or an online appointment system.
      • Note: certain types of businesses can instead use Reserve with Google to integrate specific booking systems into their Google My Business account.
      • Example appointment URL with UTM tracking: https://localmarketinginstitute.com/contact/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=appointment
    • Menu URLs
      • Restaurants can also add a special URL to link to their menu.
      • Must link to a page on your website. Links directly to PDFs are not supported.
      • Instead of linking to the menu on your website, restaurants may want to directly add their menu to the GMB listing.
      • Example menu URL with UTM tracking:
        https://www.jaxfishhouse.com/fort-collins/menus/dinner?utm_source=google&utm_medium=organic&utm_campaign=gmb3&utm_content=menu
    • Booking and Ordering Service Links
      • Certain booking and ordering links may appear in your listing automatically. These are done through Google’s partnerships with 3rd party providers and you cannot directly edit them in your GMB listing.
      • To remove or fix these links, you must contact the specific 3rd party provider and make your request.

    Services / Menu / Products

    • Services
      • Only available for certain types of service businesses (dentists, attorneys, insurance agents, hotels, marketing agencies, and others)
      • Only shows up for end users in the Google Maps app right now.
      • Create separate sections for the different categories of services you offer.
      • Create a separate service for each specific service you offer.
        • Enter the appropriate name and price of each service.
        • Add a description of each service up to 1000 characters. Take advantage of this space to describe each service for customers using rich keywords.
    • Menu
      • Only available for restaurant-type businesses.
      • Only shows up for end users in the Google Maps app right now.
      • Use this in addition to a link to your menu on your website.
      • Create separate sections for each section of your menu.
      • Create a separate menu items within each section.
        • Enter the appropriate name and price of each menu item.
        • Use the same description of your menu item as you do in your actual menu up to 1000 characters.
    • Products
      • Only available for certain types of retail-oriented businesses.
      • It may not be practical to include every product or product category that your business carries. Focus on just the most important products and categories.
      • Create separate collections for each product category you’d like to feature.
        • Enter the collection name.
        • Add a collection description up to 1000 characters. Take advantage of this space to describe each collection / product category using rich keywords.
      • Create individual products within each categories.
        • Enter the product name and price (price ranges are not supported).
        • Add a product description up to 1000 characters. We recommend using the same description that you would use in your product catalog.

    Business Attributes

    • Business-Defined Attributes (Objective Attributes)
      • These are attributes that you can explicitly set for your business. Attributes vary by business category and can include items like: Women Owned, Wheelchair Accessible, Restroom, Languages Spoken, Outdoor Seating, Happy Hour, etc.
      • Go to your listing in Google My Business.
      • Click “Info” and then click “Attributes&rdquo.
      • Select as many attributes as apply to your business. Do not spam these attributes as Google has been known to confirm these by asking Google users to submit subjective attributes (see below).
    • User-Defined Attributes (Subjective Attributes)
      • Subjective attributes are crowd-sourced from people Google believes might know about your business. Google asks questions like “Is there a wheelchair accessible entrance here?” “Is the parking here free?” and even asks people which images they think are more helpful.
      • You cannot control the subjective attributes Google asks about your business, nor the responses that people might give.
      • Certain types of businesses can monitor subjective attributes by using the Insights tab in your Google My Business listing.
    Google My Business Subjective Attributes

    Business Description*

    • The business description is an open text area that you can use to tell potential customers more about your business. It appears in both desktop and what is a google my business account web search, but does not appear on the Google Maps app.
    • Go to your listing in Google My Business.
    • Click “Info” and then click “Description&rdquo.
    • You can write a description of up to 750 characters, however, only the first 244 characters display on your Google listing unless the visitor clicks “More&rdquo.
    • Recommendations for business descriptions:
      • Think about what you’d want your customers to know most about your business. Pretend they know nothing about you.
      • Use the most important terms that potential customers might be looking for, but do not keyword stuff. It is not believed that Google uses the description field as a factor in search rankings. However, a well-written description could help convert someone looking at your listing into a customer.
      • Don’t use all-caps, emojis or other “gimmicky character use&rdquo.
      • Do not focus on promotions, prices or sales. Tell people about your business instead.
      • Do not use any URLs.

    Advanced Information

    • Store Codes*
      • A specific ID for each location used to help organize listings for multi-location businesses. This is required for bulk upload listings on Google My Business.
      • Each store code must be unique, have no spaces or special characters, and a maximum of 64 characters.
      • To add/edit store codes individually:
        • Go to your listing in Google My Business.
        • Click “Info” and then in the “Advanced information” section click “Store code&rdquo.
      • To add/edit store codes in bulk:
        • Download your locations to a spreadsheet.
        • Enter store codes into the spreadsheet, but do NOT change the address of any location.
        • Re-upload the spreadsheet with new store codes.
    • Labels*
      • Labels (tags) help multi-location businesses organize their listings. You can search for labels within the Google My Business dashboard and use them in Google Ads. For example, you might use geographic regions as labels, or use a store type like “Full Service” or “Limited Service&rdquo.
      • You can assign up to 10 labels per location. Each label can be 50 characters and can include spaces, but should not include special characters.
      • To add/edit labels:
        • Go to your listing in Google My Business.
        • Click “Info” and then in the “Advanced information” section click “Labels&rdquo.
        • Add as many labels as you need for each listing.
    • Google Ads Local Extensions Phone*
      • With Google Ads, you can have a “location extension” that allows you to show a different phone number than the one used in your normal Google My Business listing. This is particularly useful if you are using call tracking for Google Ads.
      • If you leave this field blank, Google Ads location extensions will use the primary phone number in your Google My Business listing.
      • Use a local phone number in order to show in local search results.
      • You cannot use “pay” phone numbers like 1-900 numbers in the United States.

    Photos

    Photos, videos and virtual tours are an important part of your Google My Business listing. First, the represent your business to potential customers so you want to give them the best impression possible for your business.

    According to Google’s own data, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

    You also want to upload your own images so that your images have a better chance of displaying on your listing instead of images that Google users upload. Finally, photos, videos and virtual tours encourage engagement with your listing and engagement with your listing is a key ranking factor on Google.


    Photo Guidelines

    • Images you upload will not appear on your public listing until you verify your listing.
    • Remember that images that appear on your listing are a combination of ones you upload and ones that the public uploads.
    • If you have more than 10 locations, you can upload photos in bulk with a spreadsheet.
    • All images should JPG / PNG format, no larger than 10MB and a minimum of 720×720 pixels.
    • Use good photography. Remember that these images are the first impression that many people will have about your business. Don’t what is a google my business account cheap!
    • Avoid promotional or other non-natural text on your images.
    • Do not use stock photography. Those may be flagged and removed.

    Upload Photos to Your GMB Listing

    • Logo – Logos uploaded to GMB should be square. If your logo isn’t square, use a tool like Photoshop and adjust the canvas size to make it square, preferably with a white background outside the borders of the logo itself.
    • Cover photo – This should be the primary photo that you’d prefer to represent your business.
    • Exterior / interior photos – If you have a physical location, upload at least three photos of the outside and inside of your business using different angles, different times of day, etc. so that people get a feel for the location.
    • Photos at work. Upload at least three photos showing you working with your customers and the various services you provide.
    • Team photos – Upload at least three photos showing the management team and employees. These don’t have to be professional headshots and usually more candid shots work better. The goal is to give potential customers a feel for the people they’ll be interacting with at your business.
    • Products / Food & Drink / Rooms – Depending on the type of business you have, there may be other photo categories available to you. The goal is to provide potential customers with a feel for the products, food & drink, common areas, or rooms that your business may offer.

    Which Photo Shows First

    Unfortunately you cannot actually set which photo appears as the primary photo in your Google My Business listing. Google’s algorithms determine which photo will appear and the order of your other photos. But you can influence these algorithms.

    • Upload the image that you want as your cover photo. Again, this doesn’t guarantee that image will be selected by Google as the primary photo, but it does tell Google that is the image you’d prefer.
    • Google looks at behavioral signals from its users to help determine which photos best represent your businesses. If you upload a compelling cover photo, people will interact with it more (views, etc.) which tells Google that it’s an important photo.
    • In addition, Google will ask actually ask people which photo best represents your business and factor that information into the illinois bank and trust machesney park il of your photos.

    Remove Photos from Your Listing

    • To remove images that you have uploaded to your own listing:
      • Log in to Google My Business and go to your listing.
      • Click the “Photos” tab and find the image that you want to remove.
      • Click on the image, then click the “trash” icon in the upper-right corner.
    • You cannot remove images that others have uploaded about your business, however, you can flag them for potential removal. Google will only remove images if they violate Google’s Map User Contributed Content Policy. They won’t remove an image just because you may not like it. To flag a user-contributed image:
      • Log in to Google My Business and go to your listing.
      • Click the “Photos” tab, the click the “By customer” top tab.
      • Click on the image, then click the “flag” icon in the upper-right corner.
      • Complete and submit the content violation form.
      • There is no guarantee that Google will remove the image or notify you, so check back occasionally.
      • If you cannot get the image removed by flagging it and believe it does violate Google’s contributed content policy, you may need to escalate to Google My Business support.

    How to Contact Google My Business Support

    For most GMB issues, you can use the Google My Business Help Community.

    • Search the GMB Knowledge Base (no need to be logged in).
    • Post questions to GMB volunteers and users if you cannot find an existing answer to your question (you must be logged in to your Google account to post).

    Report GMB Listing Spam

    Google has a specific form to report fake listings, or misleading / fraudulent information in the name, phone number or URL of a business. Do NOT use this form to report fake reviews.

    • Go to the official GMB Business Redressal Complaint Form
    • Read the instructions carefully and fill out all information completely and as detailed as possible.
    • If you do not want the offending listing to know the name of your business as the one being impacted, put “N/A” in that field.
    • If you have multiple locations to report simultaneously, you can upload a spreadsheet on the form.
    • Submit the form.
    • You will get a generic email response after you submit the form, but will not receive any further updates since it’s not a business you actually own or manage.
    • Check back on the offending listing a week or two later.

    Report Fake Reviews

    Fake reviews are a big problem on GMB. You should monitor both your own listing and your competitors’ listings for fake reviews and report them.

    • The review must actually violate Google’s review policy. You cannot report a review just because you do not like it.
    • If the review is on your own listing, first consider responding to it to show future customers that you take reviews seriously and are committed to good customer service. Use judgement and check out our tips on responding to negative reviews.
    • Flag the review within the GMB dashboard
      • Login to your GMB account
      • Go to the appropriate location
      • Click the “Reviews” tab
      • Find the review and click the triple-dot menu, then click Flag as inappropriate.
    • Prepare information to share with GMB support:
      • A link to the review. Go to https://www.google.com/maps, find the business, click the “Share” button, and copy the link.
        GMB Listing Link
      • Detailed information on why the link should be removed (e.g. an employee left a review, the reviewer has a fake picture or obviously fake name, identical reviews on multiple businesses, you can prove the company is review-gating, someone is leaving reviews all over the country in an obviously fake pattern, etc.)
      • Note that Google will NOT remove a review because you don’t recognize the customer name or you don’t like what the reviewer had to say. The review must clearly violate Google’s review policy.
    • Contact the GMB support team directly
      • Do this AFTER you have flagged a review and prepared your information above.
      • Go to the Google My Business Help Community.
      • Click “Contact Us” in the upper-right corner of the page.
      • Click “Customer reviews and photos”
      • Click “Manage customer reviews”
      • Choose callback, chat or email support as desired,
      • Report the fake review.

    Phone / Chat / Email Support

    • Go to https://support.google.com/business/contactflow
    • Choose the appropriate issue from the drop-down menu and sub-menu.
    • Many of the options will end in the ability for you to directly contact GMB support.
    • Choose callback, chat or email support as desired.
    • You can also call Google My Business directly in the U.S. at 844-491-9665

    Facebook / Twitter Support


    Changelog

    • 01/07/2019 – Initial release of the Google My Business Checklist.
    • 02/06/2019
      • Updated UTM tracking recommendations to use the campaign variable to separate traffic for different locations in Google Analytics.
      • Added Photos section.
    • 04/10/2019
      • Added “How to Contact Google My Business Support” section.

    Coming Soon

    • Videos and virtual tours
    • Monitor and Maintain Your Google My Business Listing
    • User Management
    • How to Handle Management Requests
    • Bulk Uploading
    • Google My Business Agency Dashboard
    • Remove Duplicate Listings
    • Reserve with What is a google my business account Google My Business Account to Google Ads
    • Link Google My Business Account to Google Merchant Center
    Google My Business Checklist

    Eric Shanfelt

    http://www.LocalMarketingInstitute.com

    Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

    Источник: https://localmarketinginstitute.com/google-my-business-checklist/

    What is a google my business account -

    If you run a business and you haven’t created a Google My Business (GMB) account yet, you are missing out! Google My Business is one of the most useful solutions in the tech giant’s offer, and it can help you develop your business’s presence on the web.

    Thanks to this practical, free tool you can easily manage your company’s appearance in Google Search and on Google Maps by highlighting pieces of information potentially useful for your customers. 

    This includes your not only verifying or editing your business’s name, address, opening hours, and photos or interacting with customers in the reviews section but also learning where and how people are searching for you. Sounds quite helpful, doesn’t it?

    Let’s dive into the details of creating and successfully managing your Google My Business profile.

    How to properly set up a Google My Business account

    If you would like to see your company’s name in the glorious upper part of the search results page, you definitely need to prepare all the important business information to include in your listing. 

    Follow these easy steps to set up a Google My Business account:

    1. Create a Google Account which you’d like to later connect with your business. You can also use your existing Google Account but later on, you’ll find that separating your private and business accounts is the best way to go. 
    2. Go to www.google.com/business and select “Start now” in the top right corner of your screen.
    3. Enter your business name.
    4. Enter your business address. If for whatever reason you don’t want people to see your address, you can check “Hide my address (it’s not a store) Only show region.” box.
    5. If you offer delivery of your products or services be sure to check the “I deliver goods and services to my customers” box and select your delivery area.
    6. You will be asked to choose your business category. Try to be as accurate as you can, because this will have a big impact on how you appear in search results. Essentially, Google asks you what types of customers it should display your business listing to.  
    7. Enter your business phone number and/or website.
    8. Choose a verification option. If you’re not ready to verify your business yet, click “Try a different method” → “Later.”

    Once you get all of that right, you can move on to further adjustments. The more effort you put into creating your GMB listing, the better results you’ll get out of it. 

    Manage all your Google reviews in one place

    Manage all your Google reviews in one place

    Monitor and reply to all your reviews from Google with one simple tool, even if your business has hundreds of locations. Try it for free:

    Try NapoleonCat free for 14 days. No credit card required.

    Make your Google My Business listing stand out

    As GMB listings are an important and dynamically growing source of information for web users, you need to make sure that your business profile is really flawless.

    Paying attention to details and providing all the necessary information will for sure make a good impression on those who display it and hopefully make them become your customers. It will also improve your local SEO, further boosting your business results.

    To achieve that, optimize your Google My Business listing:

    1. In the control panel, add your opening hours and website address. 
    2. Move on to adding products. This will not only help your visitors make their purchase decisions but also will make setting up Google Shopping Campaigns a bit easier in the future.
    1. Add pictures. Make sure that all images are of good quality. They also need to be relevant, so select only those that best represent your business. Google will guide you through the process. But be aware that you only get to choose one cover photo which will be displayed at the top of your listing and one profile photo that will be used to showcase your identity when you post a photo or answer a review. Choose wisely! 
    2. Write a description. This info will be accessible on the search results page, so remember to keep the description simple and specific. Business information you put out to be seen in Google search results plays a big role in shaping your overall business image on the web. For increased visibility, include keywords related to your brand and industry in the description.

    Did you know that businesses that upload relevant photos see 35% more clicks to their website and 42% more requests for driving directions in Google Maps?

    Google My Business help

    Worth a shot, isn’t it?

    Another useful tip that helps you take full advantage of your GMB listing is adding your business’s ‘highlights’.

    Think of them as unique traits of your company. Maybe your business is eco-friendly or has an inspiring leader? This information might make you more appealing to some specific groups of customers.

    It can be pretty powerful, as there are more and more different groups of people who search for companies with very specific characteristics while making shopping decisions.

    Google My Business photo and info

    Manage your Google My Business reviews and Q&A

    After your business listing’s been out there for a while, you’re likely going to start getting customer reviews! And most of the time, it is a good thing!

    Google Reviews are similar to social media comments and reviews that you’re probably already familiar with. Obviously, the more positive reviews you get, the better.

    There’s no need to be worried if not all the reviewers give you 5 stars, but make sure that you monitor this section pretty often. How do you make the most of it, though?

    Besides being an important source of information about how your business is seen by your customers, reviews are also a very powerful tool that gives you an opportunity to interact with customers

    Google My Business Management

    Google My Business Management

    Monitor and reply to all your Google reviews from one place. Schedule and auto-publish different kinds of GMB posts. Try it for free:

    Try NapoleonCat free for 14 days. No credit card required.

    Show your appreciation for the good reviews and remember to answer the negative ones politely – don’t ever attack back as it will only make things worse.

    And a helpful, thoughtful answer might change the reviewer’s mind about you and provide potential customers with a good idea as to the quality of customer service they can expect from your business.

    Google provides some tips on how to answer all the reviews like a pro – we highly recommend getting familiar with them.

    Your customers like to be listened to so both the reviews and Q&A sections are perfect places to develop a constructive dialog with them. Someday this may pay off big time, so don’t underestimate it!

    Google allows customers to ask questions about your brand via Google Maps or Google Search. To check on the questions, simply use the info card for your business. Click ‘See all questions’ under ‘Questions & answers’ and use the answer feature. Again, make sure to keep your answers accurate and polite. 

    Google Questions and Answers

    Participating in community conversations and moderating reviews are crucial components in elevating your brand’s image as this practice makes your customers feel that you really care about their experience with the brand.

    Boost your effects with additional tools 

    To make your work easier and maximize your effects, try out some external Google My Business tools. Using them will help you manage your Google My Business listing more efficiently. Let’s take a look at a couple of options.

    Easily manage Google reviews with NapoleonCat’s Inbox

    It’s convenient to keep all your business conversations in one place. NapoleonCat’s Social Inbox is a great solution to that need.

    This social customer service tool will help you manage all your social media messages – including Google Reviews and Q&As – via one simple interface.

    The Inbox comes in handy especially when you receive a lot of Google reviews, e.g., when your business has multiple Google locations – you’ll still be able to manage it all inside the Inbox.

    This way you’ll never miss any important messages and maintain good contact with your customers. NapoleonCat’s Social Inbox is easy to configure and use on any device – including mobile.

    Google My Business management

    Schedule Google My Business posts with NapoleonCat’s Publisher

    With NapoleonCat, you can also schedule and auto-publish different kinds of Google My Business posts:

    • What’s new
    • Event
    • Offer
    Google My Business publisher

    You can easily keep your customers updated with all the latest news, product offers, events, etc.

    You can work on your content calendar in a team and take managing Google My Business to a new level of convenience.

    You can check how both the Inbox and the Publisher work with GMB in a video below:

    Automate Google My Business management with ASAPMaps

    If you’re into automatic solutions you could also check out ASAPMaps service. This tool will optimize your business on Google on a weekly basis. It connects to your GMB listing, identifies missing data points, and systematically improves them.

    Its features include adding optimized photos and posts for you, monitoring your business’s performance, and reporting it. This tool takes a lot of everyday work off your shoulders as you can basically leave your GMB management in their hands.

    Optimize your Google My Business

    Conclusion

    Reaching for external tools is surely an easy way to boost your results, but don’t be too hasty with handing over full control to them.

    It is always a good idea to learn at least the basics by yourself, so you can keep track of your performance and draw conclusions!

    Using the power of the biggest of all search engines is a must if you want your business to stay visible on the web. After all, it’s the Google search results page where most people first look for stuff they would like to buy.

    If you manage to show your quality to them at a glance, you’ll certainly see improvement in your revenue. Growing your business with Google has never been easier as it requires minimal engagement from your side, especially if you streamline your process with some external tools.

    Don’t wait and set up your Google My Business account right now if you haven’t done it already. You will likely see some benefits faster than you think.

    Google My Business management made easier

    Google My Business management made easier

    Manage all your reviews from one simple dashboard. Schedule and auto-publish posts on Google ahead of time. Try NapoleonCat for free:

    Try NapoleonCat free for 14 days. No credit card required.

    Источник: https://napoleoncat.com/blog/google-my-business-management/

    So you’ve decided to start your own business. Great. You’re also aware that the thing called ‘the internet’ is going to play a pretty big role in your success or failure – and Google will play a large slice of that role.

    — This is part of my Google SEO Guide series —

    How do you harness the power of Google to help your business and maximise your chances of being found? Preferably ahead of all the other businesses like yours in and around Cambridge. What’s the right way to set-up a Google My Business listing?

    Google My Business is the way to tell Google all about your business: who you are, where you are and what you do – so that it can help customers that are looking for that thing you do, in your location or area find you.

    Further reading:

    It’s easy to think of Google as ‘the man’ or this faceless machine bent on destroying your business and favouring ‘the big guys’. They’re not. They’re just run a search engine (OK the search engine – certainly for most markets) – and they want to help people find what they want, quickly and easily. If they stop doing what people want and expect they’ll stop using their service – same as for the rest of us.

    So setting up your business on Google My Business (or GMB) is important. It’s also important to do it early, as it can take a while (a few days at least) to get yourself set-up and appearing in all the Google searches you want to.

    How long does it take for your Google My Business listing to appear?

    It takes 3-4 days (plus however long it takes for you to set it up) for a new Google My Business listing to appear.

    1. First you have to sign-up to Google My Business
    2. You’ll need to complete all your details (sounds obvious but you need a confirmed address)
    3. Then you need to apply for verification (Google suggests this takes 3-4 days)
    4. You’ll receive a card in the post with your verification number
    5. Verify your Google My Business listing with that number
    6. You’re up and running!

    Step 0: Check you’re not already on there

    Before you start with any of the below, check you’re not already on there. Go to Google Maps and search for your business; scroll around the map where you’re located and check there isn’t a pin on your office; go to Google+ and search on there too.

    Far too many times I’ve seen (and still see) businesses with multiple Google My Business listings. This is SEO suicide and a recipe for search engine confusion. In most circumstances if Google cannot work out which page, website or item to show it won’t think “Oh well, I’ll show both.” far more likely it will go: “Not sure. I’ll show neither.” and you don’t want that.

    Also, work out who is doing this. I’ve also seen dozens of examples of businesses with a GMB listing set-up – but then their details change (or they spot a mistake) and have no idea how to log-in and change the details, because it was set-up by a former employee or agency/contractor and they’ve lost/never had the log-in details.

    You can claim back a GMB listing – but it takes a long time, a lot longer than doing it properly in the first place. Either do this yourself, or better yet use a centrally accessible account that colleagues you trust have access to – so if someone leaves (change the password!) you can still access it.

    OK. Now we have that clear, let’s crack on.

    Step 1: Get on Google My Business

    First you need to head over to Google My Business. You’ll see a page that looks something like this:

    Screenshot from sign-in page of Google My Business

    Go ahead, I set that link up there to open in a new window so you can have that open and this page at the same time. Hit that big, green “START NOW” button and you’ll see something like this:

    Step 1 of set-up on Google My Business

    A key thing to note here is that you’ll need to log-in with a Google account (not the same a having Gmail) or set one up. So if you already have a Google account (for Google Analytics, YouTube or something else) that you want to associate with your business, you’ll need those log-in details too.

    Hopefully this part should be pretty straightforward. You enter your company name, address and contact details here. Google will try to help so, as you enter your company name, it will try and match it to listings in its records.

    If there are listings here for your firm this should ring alarm bells. Before you go any further go back to Step 0 and have a thorough check if there are already listings set-up for your business.

    The key thing here is be consistent. If your address is:

    Optimisey House,
    Optimsey Road,
    Optimiseyville,
    Cambridge
    OP1M 3ZY

    you need that to appear in the same way, in the same order, in the same format every time. If you have your Google My Business (GMB) listing showing as “The Optimisey House” or even “Optimisey Rd.” that’s not the same and you risk confusing the search engines (and worse, your customers). If sometimes you show the village or suburb you live in (in this case, ‘Optimseyville’) and other times you just say ‘Cambridge’ – that’s also not the same. We’re talking consistent and identical.

    If it helps, stick it on a post-it or piece of paper (or Slack or Trello or wherever everyone can see it) and ensure everyone always shows your postal address in the same way. On Yell.com, directory sites, everywhere.

    Step 2: Pick your business category

    Choosing your business category on Google My Business

    Again, this may seem obvious if you’re a baker (as shown here) or a plumber etc. But there are lots of categories to choose from. Are you a “Marketing Agency” or a “Marketing Consultant”? A “Flooring Contractor” or a “Flooring Refinishing Service” or even “Floor Sanding and Polishing Service”?

    If you’re all of these or fit multiple categories that’s OK – but what you pick here will be set as your ‘Primary Category’. You can change it later but choose carefully.

    Customers and potential customers will see this on your listing so if they’re looking for a specialist Floor Sanding firm, they’re more likely to pick a company they see as specialising in that. Think about where the bulk of your business comes from (or where you’d like it to) and focus on that.

    You can add secondary categories later (so could add in the other Flooring categories) but that primary category choice is important.

    Careful not to skip the last part on this page: “I deliver goods and services to my customers at their location.” with the options Yes or No.

    If you don’t want your address listed on Google Maps you need to check “Yes”.

    Screenshot from setting up a company on Google My Business

    If you’re a plumber or the sort of business that goes to your customers you want to check “Yes” here too. In short, unless you want people coming to visit the location you’re listing (e.g. you’re a retailer or sell goods at your bricks and mortar location) you’re a “Yes”.

    By picking “No” you will later be presented with the option to choose your ‘service area’ – the range and radius of places that you’re willing to visit, sell to or work for.

    Step 3: Pick your location

    Screenshot from setting up a Google My Business listing showing the map

    If you’re familiar with Google Maps this part will be fairly simple. Again, Google tries to help, it’ll drop a pin in the map based on the address you provided. If it’s not quite right you can drag and drop the pin to the right place (as shown above).

    Screenshot from setting up a GMB listing showing delivery radius set-up

    If, like Optimisey, you check “No” to the question about delivering goods this is where you can set your delivery/service radius. You can either pick cities or regions (e.g. Cambridge or Cambridgeshire) or you can choose a distance from your base location (e.g. 50 miles from my office).

    You can also check a box to add (and show) your business location too if you sell goods at your store and deliver.

    Step 4: Double-check and verify details

    Verification step on setting up a Google My Business listing

    Once you’ve done all that you’ll get a final ‘are you sure?’ screen, showing all the details you’re about to submit. You’ll also have to check a box to confirm that “I am authorised to manage this business and I agree to the Terms of Service”.

    The address listed here is really important because the next step is Google will send a postcard to this address for you to verify your ownership of this business. The postcard has a verification code that’ll you’ll need to enter on GMB so if you’ve listed an address you don’t have access to (or perhaps don’t own yet) you won’t be able to verify your business and it won’t appear on Google.

    There’s no clever workaround here either. If you list your home address to get the postcard and then go back to GMB to change the postal address to your new office – you’ll need to wait for a new postcard and verification code before this listing change will take effect.

    Need some help with GMB?

    If you’re still struggling with your Google My Business listing you can hire me to help you. Get in touch by filling out the form on this page and let’s talk about how I can help.

    Get in touch

     

    Cambridge SEO MeetUp

    Keen to learn more? If you’re based in and around Cambridge and want to learn more about SEO and how to get your business to the top of Google (and Bing!) come long to one of our free Optimisey Meet Ups:

    Sign up for free

    How was it for you?

    Got this sorted and hungry for more? Check out my free guide on how to list your business on Bing Places for your next addition to your ‘SEO to do list’.

    Did you use this guide? What are your experiences of using Google My Business? I’d love to hear what you think of this guide or hear any questions. Feel free to reach out to me directly with questions or leave a comment here.

    Источник: https://optimisey.com/seo-advice/google-my-business-step-by-step-guide-to-getting-set-up-on-gmb/
    Google My Business Checklist

    Google My Business (GMB) is the most important online listing for any local business. It drives the local business search results on Google search, maps, Google Assistant (voice search) and more. In some ways, your GMB listing is even more important that your website.

    Claiming and optimizing your Google My Business listing is critical for not only for getting new customers, but helping repeat customers do business with you again. However, Google My Business changes frequently and the best practices for a well-optimized listing are not always clear.

    We created this checklist for Google My Business as a single point of reference and will update it continually to reflect the changes and best practices recommended by the most well-respected local search experts in the world.

    If you have questions, would like to request additions, or have suggestions to improve / correct this checklist, please post them in the comments section below.

    How to Optimize Your Google My Business Listing

    When you optimize a GMB listing, you optimize not only to help your business rank better in search results, but also to help encourage people who see your listing to take the next step and contact or visit you.

    Here are the basic steps in fully optimizing a GMB listing. The sections below go into detail on each step.

    1. Claim or create a Google My Business listing
    2. Verify your listing to prove it’s for a legitimate business
    3. Setup users with proper access to your account
    4. Optimize your business information (name, address, phone, hours, categories, etc.)
    5. Add photos, videos and virtual tours
    6. Add products, services or menu as appropriate.
    7. Pre-populate Q&A on your listing.
    8. Setup a welcome offer and use Google Posts regularly.
    9. Consider enabling Google Assistant and / or direct messaging.
    10. Consider enabling Reserve with Google if appropriate.
    11. Create a GMB website as another citation for your business.
    12. Link your GMB listing to Google Ads and /or Google Merchant Center.
    13. Encourage, monitor and respond to reviews.
    14. Check and update your listing regularly.
    15. Get support for GMB questions, problems or suspensions.

    Claim / Create a Google My Business Listing

    Does Your Business Qualify for a Listing?*

    • You must must interact in-person with customers during stated business hours:
      • At your place of business (storefront business).
      • At your customer’s location (service area business).
    • Exceptions:
      • ATMs, video-rental kiosks, express mail drops and select other similar services.
      • Seasonal businesses with permanent signage at location.
    • Ineligible businesses:
      • eCommerce or online-only businesses.
      • Rental or for-sale properties.
      • Church services, classes or meetings at locations you don’t have the authority to represent.
    • You must be currently open or opening within 90 days.
    • You must own or be an authorized representative of the business.

    Does your business qualify?
    Yes – Search for Your Business on Google.
    No – You cannot create a GMB listing for your business.


    Search for Your Business on Google

    • Go to https://www.google.com/
    • Enter the business name, city and state / province
      • Example: rez church loveland co
    • Also search for previous business names, phone numbers, or addresses.
    • Look for a “knowledge panel” listing for the business.
    Local Business Knowledge Panel

    Did you find your business on Google?
    No – Create a new Google My Business listing
    Yes, and it’s unclaimed – Claim a Google My Business listing
    Yes, but I don’t have ownership of it – Request ownership of a listing


    Create a New Google My Business Listing

    • Go to https://google.com/business/
    • Click the “Manage Now” button.
    • Sign in with a valid Google account or create one if needed. Use an email address from your actual business domain if at all possible.
    • Follow the instructions to create a new listing.
    • Refer to the Optimize Your Google My Business Listing section for best practices on entering your information when creating a new GMB listing.

    Next – Verify your Google My Business listing


    Claim a Google My Business Listing

    • Sign in with a valid Google account or create one if needed.
    • If you haven’t already done so, search for the business on Google
    • Click the “Own this business?” link (desktop) or “Claim this business” link (mobile)
    • Follow the instructions to verify your information and claim the listing.
    • Refer to the Optimize Your Google My Business Listing section for best practices on updating your information when after claiming it.

    Next – Verify your Google My Business listing


    Request Ownership of a Listing

    • Go to https://business.google.com/add and search for your business.
      • If you’re a storefront business:
        • You’ll see “This listing has already been claimed”.
        • Click “Request Access” and submit the form.
      • If you’re a service-area business or for bulk-verified accounts:
        • Enter your business information and complete the verification process.
        • Once verified, you’ll see “Owner conflict”
        • You can then click “Request access” and submit the form.
      • The current owner will be emailed and you’ll also get a confirmation email.
      • Wait for the current owner to respond.
        • This may take up to 7 days.
        • You can check the status of your request in the GMB dashboard or use the link in your confirmation email.
      • You’ll be notified by email if approved or denied by the current owner.

    What was the result of the request?
    Approved – Setup user access to your listing
    Denied – Contact Google My Business support and make an appeal
    No response – Try to claim the listing again


    Verify Your Google My Business Listing

    • Log in to Google My Business and go to your listing.
    • Click “Verify Now” and you will be presented with your verification options.
    • Select the option you prefer.
      • You cannot choose which methods Google makes available.
    • Postcard
      • You’ll be sent a postcard within 14 days with a verification code.
      • Do not make any changes to your listing during this time.
      • Log back in to Google My Business and enter the verification code for your listing.
      • You can request another postcard from your GMB listing if needed.
    • Phone (if available)
      • Ensure that you can answer the phone number in your GMB listing.
      • Log in to Google My Business and go to your listing.
      • Choose phone from the list of verification options.
      • Google will call with a verification code.
      • Enter the code into your listing.
    • Email (if available)
      • Choose email from the list of verification options.
      • Ensure you have access to the email shown on the verification screen.
      • Google will send you an email.
      • Click the “Verify” button in the email or enter the code in your GMB listing.
    • Google Search Console (if available)
      • Ensure that you’ve used the same email address for Google Search Console and Google My Business.
      • Ensure that the business URL listed in Google My Business has already been verified in Google Search Console.
      • When you click “Verify” on your GMB listing, it will be instantly verified.
    • Video Chat (special circumstances)
      • Install the Google Hangouts app for iOS or Android.
      • For storefront businesses, Google will want to see your workplace, business logo, equipment, public space, and possibly meet a couple customers.
      • For service area businesses, Google will want to see your work vehicle, license plate, business logo on the vehicle, and tools of your trade in the vehicle.
      • A Google specialist will then connect with you via video chat to verify your listing.
    • Bulk Verification (10+ locations)
      • If you are a chain / franchise with more than 10 locations, you may be eligible for bulk verification. See Google’s FAQ.
    • “My Business Provider” Program
      • This is a new program launched by Google that lets organizations like Chambers of Commerce, banks, phone companies, etc. verify listings for their members or clients.
      • These organizations can generate “verification tokens” online and use them to help get their members / clients verified on Google My Business.
      • Agencies, SEOs and resellers are not eligible for the program.
    • NOTE – The Google Trusted Verifier program has been shut down.

    Next – Setup user access to your listing


    Setup User Access to Your Listing

    Google My Business User Access Levels*

    • Primary Owner – All permissions, but cannot be removed until they transfer primary ownership to another user.
    • Owner – All permissions including managing users and deleting the listing.
    • Manager – All permissions except managing users or deleting the listing.
    • Site Manager – Only permission to edit limited info on the listing, create and manage posts and photos, respond to reviews, and view insights (analytics).
    • IMPORTANT NOTE – The business itself should always be the “primary owner” of the listing. Do not allow an agency or other entity to be the primary owner. Also be cautious about granting “owner” permissions and instead use “manager” when possible.

    Manage User Access on Individual Listings

    • Log in to Google My Business and go to your listing.
    • On the left side of your listing, click “Users”.
    • A “manage permissions” screen will open showing who currently has access.
    • Click the dropdown arrow to change the user’s access level.
    • Click the “X” button to delete the user from the listing.
    • Click the people icon in the upper-right to invite new users.

    Manage User Access through Location Groups

    • If you are managing more than one listing, you can create location groups. Think of these as folders to organize your listings and manage access across the group.
    • When you first log in to your GMB dashboard you will see is the “Manage location” screen … a list of all the locations you can manage.
    • Click the blue “Create location group” button to create a group and name it.
    • Click the drop-down on the top-left of the “manage locations” screen to switch from ungrouped locations to your new location group.
    • Check the boxes next to the locations you want added to the group, then click the “Actions” button and select “Transfer location”.
    • You can then select the desired location group and transfer the listing to it.
    • To manage user access for the location group, go back to the “Manage locations” page.
    • Make sure the desired location group is selected.
    • Click the gear icon next to the location group name.
    • The location group details screen will appear.
    • Click the “Manage users” link.
    • From there, you can manage users just as with an individual listing except that the permissions will be applied to all listings within the location group.

    Next – Optimize your Google My Business listing


    Optimize Your Google My Business Listing

    Basic Business Information and NAP

    • While it’s not as critical anymore, it still is best if you are consistent with your business name, address and phone number (NAP) across of all your business mentions online.
    • To update your information, log in to Google My Business and go to your listing.
    • Click the “Info” tab on the left side.
    • Business name
      • Use the same business name as on your signs, business cards and legal documents.
      • Do NOT spam your business name with cities, search terms, taglines or anything else. It is against Google’s terms of service and could lead to listing problems or suspension in the future.
    • Business location
      • Only enter a physical address if customers actually visit your place of business. If they don’t, be sure to clear the address and only use service areas. Note that this will eliminate a “pin” for you business on maps, but it will still be listed in search results.
      • Use a free tool like Smarty Streets to make sure your address is properly formatted.
      • Put the street address in the primary address line.
      • Put suite numbers in a second line. Google does not factor this into your listing, however, it’s valuable to help your customers find you.
    • Service areas
      • Only enter this if you serve customers at their location (service area businesses).
      • Some businesses serve customers both at their place of business and at their customer’s location. In this case enter BOTH a business location and service areas.
      • Enter the cities, postal codes or regions that you actually serve. Note that no matter how big a service area you set, it is still unlikely to appear in a search result greater than 20 miles away.
      • You may only add a maximum of 20 service areas per business listing.
    • Business hours
    • Short name
      • You can enter a short name for your listing that will make it easier for people to share your listing, link to your listing or link directly to your reviews page.
      • Note that short names are not available for all business categories. If you see it in the info section of your listing, it’s available. Otherwise, it’s not.
      • Choose a short name for your business as desired (maximum 32 characters).
      • For brand consistency, it’s preferable to use the same short name as you for your social media accounts, but this is not required.
      • When approved, you can you links like the following:

    Business Categories

    • The primary business category is the most critical and does impact your search ranking. It is also the only category that people actually see on your business listing.
    • Choose the most appropriate category that accurately represents your business.
    • Take advantage of additional categories and add as many as apply to your business.
    • Do NOT use categories if they do not directly apply to your business.

    Phone Numbers and Call Tracking

    • If you use a call tracking number for your Google My Business listing:
      • Use the call tracking number in the “Primary Phone” field.
      • Add your primary, local phone number as an “Additional Phone”.
      • Add toll-free and secondary phone numbers as “Additional Phone” fields.
    • If you do NOT use a call tracking number for your Google My Business listing:
      • Use your primary, local phone number in the “Primary Phone” field.
      • Add toll-free and secondary phone numbers as “Additional Phone” fields.

    Website and Other URLs*

    • Different link options will be available depending on your business category. In addition, links to 3rd-party booking sites will appear automatically on certain categories or listings. These links cannot be edited by the business owner.
    • Be sure to properly format all URLs that you’ll use in your listing.
      • All URLs must be live at the time you enter them into your listing.
      • Be sure to include the https:// (hopefully your site is secure!) or http:// if your site isn’t secure, and include or omit the www as appropriate.
    • Add Google Analytics UTM tracking codes to your URLs. This helps you see in Google Analytics how many people came to your website from your GMB listing.
      • Go the Google Campaign URL Builder.
      • Copy and paste your website URL.
      • Use google as the campaign source.
      • Use organic as the campaign medium.
      • Use gmb and the location ID as the campaign name (e.g. gmb5). If you only have one location, omit the location ID (e.g. gmb). This helps differentiate traffic in Google Analytics from your various locations GMB listings.
      • Use primary, appointment, menu, etc. as the content variable as appropriate.
    • Website URL
      • For single location businesses, use the homepage of your website.
      • For multi-location businesses, use the specific landing page for each location.
      • Example website URL with UTM tracking:
        https://localmarketinginstitute.com/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=primary
    • Appointment URL
      • Use this to link to your contact page or an online appointment system.
      • Note: certain types of businesses can instead use Reserve with Google to integrate specific booking systems into their Google My Business account.
      • Example appointment URL with UTM tracking: https://localmarketinginstitute.com/contact/?utm_source=google&utm_medium=organic&utm_campaign=gmb5&utm_content=appointment
    • Menu URLs
      • Restaurants can also add a special URL to link to their menu.
      • Must link to a page on your website. Links directly to PDFs are not supported.
      • Instead of linking to the menu on your website, restaurants may want to directly add their menu to the GMB listing.
      • Example menu URL with UTM tracking:
        https://www.jaxfishhouse.com/fort-collins/menus/dinner?utm_source=google&utm_medium=organic&utm_campaign=gmb3&utm_content=menu
    • Booking and Ordering Service Links
      • Certain booking and ordering links may appear in your listing automatically. These are done through Google’s partnerships with 3rd party providers and you cannot directly edit them in your GMB listing.
      • To remove or fix these links, you must contact the specific 3rd party provider and make your request.

    Services / Menu / Products

    • Services
      • Only available for certain types of service businesses (dentists, attorneys, insurance agents, hotels, marketing agencies, and others)
      • Only shows up for end users in the Google Maps app right now.
      • Create separate sections for the different categories of services you offer.
      • Create a separate service for each specific service you offer.
        • Enter the appropriate name and price of each service.
        • Add a description of each service up to 1000 characters. Take advantage of this space to describe each service for customers using rich keywords.
    • Menu
      • Only available for restaurant-type businesses.
      • Only shows up for end users in the Google Maps app right now.
      • Use this in addition to a link to your menu on your website.
      • Create separate sections for each section of your menu.
      • Create a separate menu items within each section.
        • Enter the appropriate name and price of each menu item.
        • Use the same description of your menu item as you do in your actual menu up to 1000 characters.
    • Products
      • Only available for certain types of retail-oriented businesses.
      • It may not be practical to include every product or product category that your business carries. Focus on just the most important products and categories.
      • Create separate collections for each product category you’d like to feature.
        • Enter the collection name.
        • Add a collection description up to 1000 characters. Take advantage of this space to describe each collection / product category using rich keywords.
      • Create individual products within each categories.
        • Enter the product name and price (price ranges are not supported).
        • Add a product description up to 1000 characters. We recommend using the same description that you would use in your product catalog.

    Business Attributes

    • Business-Defined Attributes (Objective Attributes)
      • These are attributes that you can explicitly set for your business. Attributes vary by business category and can include items like: Women Owned, Wheelchair Accessible, Restroom, Languages Spoken, Outdoor Seating, Happy Hour, etc.
      • Go to your listing in Google My Business.
      • Click “Info” and then click “Attributes”.
      • Select as many attributes as apply to your business. Do not spam these attributes as Google has been known to confirm these by asking Google users to submit subjective attributes (see below).
    • User-Defined Attributes (Subjective Attributes)
      • Subjective attributes are crowd-sourced from people Google believes might know about your business. Google asks questions like “Is there a wheelchair accessible entrance here?” “Is the parking here free?” and even asks people which images they think are more helpful.
      • You cannot control the subjective attributes Google asks about your business, nor the responses that people might give.
      • Certain types of businesses can monitor subjective attributes by using the Insights tab in your Google My Business listing.
    Google My Business Subjective Attributes

    Business Description*

    • The business description is an open text area that you can use to tell potential customers more about your business. It appears in both desktop and mobile web search, but does not appear on the Google Maps app.
    • Go to your listing in Google My Business.
    • Click “Info” and then click “Description”.
    • You can write a description of up to 750 characters, however, only the first 244 characters display on your Google listing unless the visitor clicks “More”.
    • Recommendations for business descriptions:
      • Think about what you’d want your customers to know most about your business. Pretend they know nothing about you.
      • Use the most important terms that potential customers might be looking for, but do not keyword stuff. It is not believed that Google uses the description field as a factor in search rankings. However, a well-written description could help convert someone looking at your listing into a customer.
      • Don’t use all-caps, emojis or other “gimmicky character use”.
      • Do not focus on promotions, prices or sales. Tell people about your business instead.
      • Do not use any URLs.

    Advanced Information

    • Store Codes*
      • A specific ID for each location used to help organize listings for multi-location businesses. This is required for bulk upload listings on Google My Business.
      • Each store code must be unique, have no spaces or special characters, and a maximum of 64 characters.
      • To add/edit store codes individually:
        • Go to your listing in Google My Business.
        • Click “Info” and then in the “Advanced information” section click “Store code”.
      • To add/edit store codes in bulk:
        • Download your locations to a spreadsheet.
        • Enter store codes into the spreadsheet, but do NOT change the address of any location.
        • Re-upload the spreadsheet with new store codes.
    • Labels*
      • Labels (tags) help multi-location businesses organize their listings. You can search for labels within the Google My Business dashboard and use them in Google Ads. For example, you might use geographic regions as labels, or use a store type like “Full Service” or “Limited Service”.
      • You can assign up to 10 labels per location. Each label can be 50 characters and can include spaces, but should not include special characters.
      • To add/edit labels:
        • Go to your listing in Google My Business.
        • Click “Info” and then in the “Advanced information” section click “Labels”.
        • Add as many labels as you need for each listing.
    • Google Ads Local Extensions Phone*
      • With Google Ads, you can have a “location extension” that allows you to show a different phone number than the one used in your normal Google My Business listing. This is particularly useful if you are using call tracking for Google Ads.
      • If you leave this field blank, Google Ads location extensions will use the primary phone number in your Google My Business listing.
      • Use a local phone number in order to show in local search results.
      • You cannot use “pay” phone numbers like 1-900 numbers in the United States.

    Photos

    Photos, videos and virtual tours are an important part of your Google My Business listing. First, the represent your business to potential customers so you want to give them the best impression possible for your business.

    According to Google’s own data, “Businesses with photos receive 42% more requests for driving directions to their location from users on Google, and 35% more clicks through to their websites than businesses that don’t have photos.”

    You also want to upload your own images so that your images have a better chance of displaying on your listing instead of images that Google users upload. Finally, photos, videos and virtual tours encourage engagement with your listing and engagement with your listing is a key ranking factor on Google.


    Photo Guidelines

    • Images you upload will not appear on your public listing until you verify your listing.
    • Remember that images that appear on your listing are a combination of ones you upload and ones that the public uploads.
    • If you have more than 10 locations, you can upload photos in bulk with a spreadsheet.
    • All images should JPG / PNG format, no larger than 10MB and a minimum of 720×720 pixels.
    • Use good photography. Remember that these images are the first impression that many people will have about your business. Don’t go cheap!
    • Avoid promotional or other non-natural text on your images.
    • Do not use stock photography. Those may be flagged and removed.

    Upload Photos to Your GMB Listing

    • Logo – Logos uploaded to GMB should be square. If your logo isn’t square, use a tool like Photoshop and adjust the canvas size to make it square, preferably with a white background outside the borders of the logo itself.
    • Cover photo – This should be the primary photo that you’d prefer to represent your business.
    • Exterior / interior photos – If you have a physical location, upload at least three photos of the outside and inside of your business using different angles, different times of day, etc. so that people get a feel for the location.
    • Photos at work. Upload at least three photos showing you working with your customers and the various services you provide.
    • Team photos – Upload at least three photos showing the management team and employees. These don’t have to be professional headshots and usually more candid shots work better. The goal is to give potential customers a feel for the people they’ll be interacting with at your business.
    • Products / Food & Drink / Rooms – Depending on the type of business you have, there may be other photo categories available to you. The goal is to provide potential customers with a feel for the products, food & drink, common areas, or rooms that your business may offer.

    Which Photo Shows First

    Unfortunately you cannot actually set which photo appears as the primary photo in your Google My Business listing. Google’s algorithms determine which photo will appear and the order of your other photos. But you can influence these algorithms.

    • Upload the image that you want as your cover photo. Again, this doesn’t guarantee that image will be selected by Google as the primary photo, but it does tell Google that is the image you’d prefer.
    • Google looks at behavioral signals from its users to help determine which photos best represent your businesses. If you upload a compelling cover photo, people will interact with it more (views, etc.) which tells Google that it’s an important photo.
    • In addition, Google will ask actually ask people which photo best represents your business and factor that information into the order of your photos.

    Remove Photos from Your Listing

    • To remove images that you have uploaded to your own listing:
      • Log in to Google My Business and go to your listing.
      • Click the “Photos” tab and find the image that you want to remove.
      • Click on the image, then click the “trash” icon in the upper-right corner.
    • You cannot remove images that others have uploaded about your business, however, you can flag them for potential removal. Google will only remove images if they violate Google’s Map User Contributed Content Policy. They won’t remove an image just because you may not like it. To flag a user-contributed image:
      • Log in to Google My Business and go to your listing.
      • Click the “Photos” tab, the click the “By customer” top tab.
      • Click on the image, then click the “flag” icon in the upper-right corner.
      • Complete and submit the content violation form.
      • There is no guarantee that Google will remove the image or notify you, so check back occasionally.
      • If you cannot get the image removed by flagging it and believe it does violate Google’s contributed content policy, you may need to escalate to Google My Business support.

    How to Contact Google My Business Support

    For most GMB issues, you can use the Google My Business Help Community.

    • Search the GMB Knowledge Base (no need to be logged in).
    • Post questions to GMB volunteers and users if you cannot find an existing answer to your question (you must be logged in to your Google account to post).

    Report GMB Listing Spam

    Google has a specific form to report fake listings, or misleading / fraudulent information in the name, phone number or URL of a business. Do NOT use this form to report fake reviews.

    • Go to the official GMB Business Redressal Complaint Form
    • Read the instructions carefully and fill out all information completely and as detailed as possible.
    • If you do not want the offending listing to know the name of your business as the one being impacted, put “N/A” in that field.
    • If you have multiple locations to report simultaneously, you can upload a spreadsheet on the form.
    • Submit the form.
    • You will get a generic email response after you submit the form, but will not receive any further updates since it’s not a business you actually own or manage.
    • Check back on the offending listing a week or two later.

    Report Fake Reviews

    Fake reviews are a big problem on GMB. You should monitor both your own listing and your competitors’ listings for fake reviews and report them.

    • The review must actually violate Google’s review policy. You cannot report a review just because you do not like it.
    • If the review is on your own listing, first consider responding to it to show future customers that you take reviews seriously and are committed to good customer service. Use judgement and check out our tips on responding to negative reviews.
    • Flag the review within the GMB dashboard
      • Login to your GMB account
      • Go to the appropriate location
      • Click the “Reviews” tab
      • Find the review and click the triple-dot menu, then click Flag as inappropriate.
    • Prepare information to share with GMB support:
      • A link to the review. Go to https://www.google.com/maps, find the business, click the “Share” button, and copy the link.
        GMB Listing Link
      • Detailed information on why the link should be removed (e.g. an employee left a review, the reviewer has a fake picture or obviously fake name, identical reviews on multiple businesses, you can prove the company is review-gating, someone is leaving reviews all over the country in an obviously fake pattern, etc.)
      • Note that Google will NOT remove a review because you don’t recognize the customer name or you don’t like what the reviewer had to say. The review must clearly violate Google’s review policy.
    • Contact the GMB support team directly
      • Do this AFTER you have flagged a review and prepared your information above.
      • Go to the Google My Business Help Community.
      • Click “Contact Us” in the upper-right corner of the page.
      • Click “Customer reviews and photos”
      • Click “Manage customer reviews”
      • Choose callback, chat or email support as desired,
      • Report the fake review.

    Phone / Chat / Email Support

    • Go to https://support.google.com/business/contactflow
    • Choose the appropriate issue from the drop-down menu and sub-menu.
    • Many of the options will end in the ability for you to directly contact GMB support.
    • Choose callback, chat or email support as desired.
    • You can also call Google My Business directly in the U.S. at 844-491-9665

    Facebook / Twitter Support


    Changelog

    • 01/07/2019 – Initial release of the Google My Business Checklist.
    • 02/06/2019
      • Updated UTM tracking recommendations to use the campaign variable to separate traffic for different locations in Google Analytics.
      • Added Photos section.
    • 04/10/2019
      • Added “How to Contact Google My Business Support” section.

    Coming Soon

    • Videos and virtual tours
    • Monitor and Maintain Your Google My Business Listing
    • User Management
    • How to Handle Management Requests
    • Bulk Uploading
    • Google My Business Agency Dashboard
    • Remove Duplicate Listings
    • Reserve with Google
    • Link Google My Business Account to Google Ads
    • Link Google My Business Account to Google Merchant Center
    Google My Business Checklist

    Eric Shanfelt

    http://www.LocalMarketingInstitute.com

    Eric is the Founder and CEO of Local Marketing Institute. He has 25 years of experience in digital marketing and has been the Chief Digital Officer for several B2B and consumer media companies. Eric has a passion for local businesses and focuses on practical digital strategies to help them attract more customers, build customer loyalty, and grow their business.

    Источник: https://localmarketinginstitute.com/google-my-business-checklist/

    How to Create a Google My Business Account and Verify Your Business

    If you own a brick-and-mortar store or a business that covers a specific service area, creating and verifying your Google My Business account is critical in helping your customers find your business location, hours, and other updates.

    Google My Business is a free and easy-to-use tool that allows businesses to manage their presence across Google.

    Why Create a Google My Business Account? 

    Having a Google My Business account makes it easier for customers to find, learn about, and contact your business online.

    In addition to customer ease, there are several other reasons why you should consider creating a Google My Business account.

    • Improve Local Visibility: When you search for something on Google, Google will present you with results that aren’t only relevant to you, but also in proximity! Creating a Google My Business listing will help you rank for local results, and ultimately, get more your business more visibility.
    • Competitive Advantage: An optimized Google My Business profile is a ranking factor in the local search landscape. Fully optimizing your Google My Business profile gives you the opportunity to outrank competitors and have an advantage.
    • Manage Your Reputation: Google My Business presents business owners with the opportunity to directly respond to and engage with their existing customer base. You can respond to reviews (both positive and negative), answer questions, and even enable direct messaging.

    What Do You Need to Create a Google My Business Account and Verify Your Business?

    Creating a Google My Business account and verifying your business can be a breeze if you have these three items:

    1. A Google account
    2. Your business profile (aka the listing on Google that appears on Google Maps or the local results of a search!)
    3. A Google My Business account (if you already have an email associated with your business through Google, this will be a breeze to set up)

    How to Create a Google My Business Account and Verify Your Business

    1. Create a Google Account for Your Business 

    To keep everything organized, we recommend that the Google email you use to claim your business listing is geared for your business.

    Make Sure it’s a Business Profile!

    When you’re setting up your account for your business, make sure it’s a business profile. To do this, click the “Create Account” button on the Google sign-in screen.

    Once you click that, a drop-down menu will appear. Click “To manage my business,” and follow the prompts to set up your business account.

    2. Sign In to Google My Business

    Being signed in under the Google Account for your business, navigate to google.com/business. Once there, you should see a screen that looks like this:

    Click the “Manage Now” button. Once you click it, you will be asked to provide basic information about your business, including name, address, website, and phone number.

    3. Make Sure Your Business Listing is Online

    A business listing can exist on its own, without anyone claiming it with a Google My Business account. The problem with this is that business owners have no control over the information that Google has provided until they claim the listing.

    To find your business listing, just search the name of your business. If an address populates next to it, then you already have a business profile and can move onto step #4!

    If Your Listing Isn’t Online

    If an address doesn’t populate next to your business name, that means there likely isn’t a listing associated with it. To add a location, follow the following steps:

    1. Sign back into Google My Business
    2. Click Manage Locations
    3. Select a location group
    4. Click Add Location
    5. Enter necessary business information
    6. Follow prompts to create a new listing

    The great part about this route is that once you add the location in Google My Business, you are the claimed owner of the listing and can bypass the claiming process.

    4. Request to Claim Your Business Profile

    Unfortunately, creating a Google My Business account does not automatically connect to your business listing. To connect your account to your business profile, you will have to claim your business listing.

    Request from Search

    Search for your business name and location on Google. On the right-hand side of the search results, you should see a panel with your business information (Business Listing). Within the listing, find the option labeled “Manage this listing” and select it.

    After you select the option, you will be taken to a screen that includes a “Manage now” button. Click that and follow the prompts to claim your business.

    Request from Maps

    Go to google.com/maps and type in your business name. From there, you will click on your business profile and select the option “Claim this business.”

    Once selected, a pop-up will appear that includes a “Manage now” button. Click that and follow the prompts to claim your business.

    5. Verify Business Ownership

    When you click the “Manage now” button mentioned in the previous step, you’ll be asked for information to prove that you are the owner of the business listing.

    Depending on the business and if you’re signed in to Google My Business, you may be verified instantly and then will have access to your listing. 

    If you didn’t create the business profile, Google will provide you with a verification code to submit. This verification code can be sent via email, phone, or postal mail – depending on the business requirements, Google will provide the necessary option.

    Once you receive the verification code, you’ll enter it into Google My Business, and then you’ll have full access to your Business Profile! 

    Take the Time to Verify Your Business

    Google My Business has changed the way customers find and engage with your business. If you want to effectively reach your audience and attract new customers, optimizing your business listing for local search is a great first step.


    Sign up for our newsletter for more posts like this – delivered straight to your inbox! 

    Источник: https://www.seerinteractive.com/blog/how-to-create-a-google-my-business-account-and-verify-your-business/
    “Google My Business” - a New Feature You'll Love, Now Available on Your CommBox

    We are excited to announce that our customers can now integrate their Google My Business account with CommBox. What does this mean? CommBox has been granted Google API official partnership, allowing our users access to the unique features on offer with Google My Business, all from their CommBox platform.

    New tools come along all the time and it can be difficult for businesses to decide where to put their time and energy. Luckily, this decision is simple. Today we’ll be diving into everything you need to know about Google My Business, and how it can enhance your business with CommBox. Let’s take a look.

    What is Google My Business? A Quick 2020 Guide

    Google My Business (GMB) is a free tool created by Google aimed at businesses. The purpose of the tool is to help businesses manage their online presence across Google, including Google services like Search and Maps.

    Put simply, you want to make sure that when your customers put your business name into Maps, that your business comes up. You also want to ensure that your business information is visible and easily accessible to your customers in the search engine. The main appeal of GMB is that you have more control over the information you submit to your customers. Additionally, Google will deliver all the relevant information it has about your business to your customers when they conduct a search. This ensures that customers are getting up to date and accurate information about the services they want to use, and as a result, you can drive more people to your business.

    Google has put a ton of money into perfecting this feature, so it looks like they’re in it for the long haul. They are committed to making it work for Google users and especially businesses. This means that setting up your GMB account now is an investment for your future.

    Who is Google My Business For?

    The simple answer is that GMB is for every business. It’s particularly useful for businesses that attract local customers or have a storefront because it helps customers locate your business. However, it’s still useful if you have a purely online business. Why? Because it will help you rank on Google and improve the trustworthiness of your business.

    There are several categories on GMB and looking at these categories can give you an idea about whether your business is a good fit. You will be presented with the categories when creating your GMB account, and they are listed in alphabetical order. There are hundreds of categories available to choose from, so you shouldn’t struggle to find your business. To put into perspective how many categories there are and just how inclusive this service is, here are a few examples. There are 5 types of archery businesses to choose from, 15 types of art businesses, and much more.

    TIP: If you run a web hosting company but also have a cafe on-site, then don’t list “Cafe” as your business type. This should be a separate listing.

    What Are the Benefits of Google My Business? Why Should You Use it?

    What Are the Benefits of Google My Business? Why Should You Use it?

    If you want more business, then you want GMB. Here are some of the benefits of using GMB for your business:

    • Increased visibility – There’s a very easy way to tell if a company is registered with GMB or not. When you search for a business, if they have a GMB account, the listing will appear on the right side of your screen (on desktop). This appears as an information card with the key information about the business. Without a GMB listing, your business might get lost in the sea of similar results.
    • It’s free – Not much else to say on this one!
    • It allows your customers to find you no matter what device they are using.
    • Accuracy – How many times have you looked up a business opening times and been relieved that you still have some time to hop over to the shop? Have you ever done this and then been disappointed to find out that the shop is actually closed? Google often lets users submit opening times, and these can be inaccurate. No one understands the opening times of your business better than you, and with GMB you can submit this information directly.
    • Engage with customers through reviews – According to a 2018 study, Google is now the number 1 review site in the world. Two-thirds of customers say they check reviews on Google before visiting a business. With GMB, you can bring these reviews straight to your customers, so they don’t have to do the hard work.
    • First Impressions – Adopting modern tools is a great way to show your customers that you are a digitally savvy business that is committed to continual growth and innovation.
    • Availability – You are signaling to your customers that you are available for communication, as well as when you are available.
    • Consistency and trustworthiness – Businesses change over time, but your online presence should remain consistent. The information you present to customers should be up to date and accurate.
    • Search Engine Optimization – GMB is a powerful SEO tool. TIP: Your name, address, phone number, and a website link are the most important SEO data on GMB. However, this doesn’t mean you should neglect other types of data.
    • Website creation – If you don’t already have a website GMB also has a website creation feature you can use.
    • Customer insight – You can gather insights from your GMB listing such as:
      • How/Where customers find your listing.
      • The actions customers take with your listing.

    How to Use GMB

    The first thing you need to do is to register your business. You might find that your business already has a listing. Don’t worry, this doesn’t mean you can’t create a GMB listing. All you have to do in this situation is to claim the business as yours. Search for your business in the Google search engine. If your business appears on the right side of the browser in an information card, then it has already been listed, and you should see an option to claim it. If your business doesn’t appear in this location, then you need to create a new listing from scratch.

    Creating a New GMB Listing

    • Navigate to the GMB homepage and enter your login details. These will be your credentials for Google.
    • Type in the name of your business. Make sure that you just enter the name of your business. Don’t add keywords to this section because you want, just keep it clean and simple.
    • Select which category your business falls into.
    • You will then be asked whether you want to add a location that customers can visit. If you have a storefront, then you’ll want to select “Yes” and complete this process. If you have an office that isn’t accessible to the public, then you might want to select “No” here. If you select no, you will be asked where you serve your customers and will have to input an area.
    • Enter your contact details and website.
    • You will be asked for more details such as your address. If you decided not to make your address public in the previous section, then you still need to add it here. This is important because it’s how Google verifies your business. They will send you a postcard to check you are actually operating from that address.
    • You’re done with the signup process.

    Once you’re done with the initial sign-up process, you should see that around 40% of your GMB is complete. Google My Business is fairly expansive and heavily data driven. This means that there are many different sections you can add relevant information to that will help your customers. You can leave your profile at 40% if you wish, but it’s recommended that you fill it out further. Ideally, you should set time aside to include as much information as possible. The more information you provide, the more Google can do with your listing, and the more customers you can reach.

    GMB and CommBox Integration - Why It's Important!

    GMB and CommBox Integration – Why It’s Important!

    With version 8 of CommBox, you can directly integrate your GMB listing with your CommBox platform. If you’re wondering why you should do this, then here are the top reasons.

    Visibility

    The integration will give you greater visibility of your GMB listing while working from the platform and ensure you don’t need to switch between apps to manage your accounts. The workday can get very hectic, and you might forget to check your GMB data when you’re busy managing customer communication on CommBox. However, if you integrate GMB with CommBox, you’ll never miss anything.

    Replying to Reviews

    When you integrate GMB with CommBox, you will be able to reply to customer reviews straight from the CommBox smart inbox. Replying to reviews is a great way to stay engaged with your customers and also maintain control over your online presence. If you get a negative review, you don’t want it to sit there for long without a response from your company. Other potential customers may see that review and decide not to buy from you in the time you leave the review unaddressed. When the two are integrated, you will be notified when a review comes through and therefore be able to respond to it immediately. This can significantly reduce the harm caused by negative reviews because potential customers will see how you handle these situations. They will feel assured that you are proactive about customer service.

    Similarly, it’s still a good idea to respond to positive reviews. It lets your customers know that you are active and engaged with your customer base. This can help you appear more friendly and welcoming and encourage more potential customers to come and support your business. People like to support friendly and active local businesses who are trying their best to serve the community. For companies that are more national or international, it’s a great way of pulling in new customers who might otherwise go with a competitor that seems more active.

    Unification for Businesses That Run Several GMB Listings

    Do you run several GMB listings? If so, it can get pretty complex if you’re not careful. You often have to switch between tabs just to keep up to date with all of your GMB listings. However, when you integrate GMB with CommBox, you can manage all of your GMB listings from one place without any hassle. It’s easy, simple, and effective at helping you reach your goals.

    Источник: https://www.commbox.io/google-my-business-a-new-feature-youll-love-now-available-on-your-commbox/

    Google My Business

    About Google My Business

    Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

    • Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
    • Interact with customers new and old and tell them the story of your business.
    • Get started at google.com/business.
    • Follow our guide to getting started. 

    Benefits of Using Google My Business

    Manage your information:- Google My Business is a free and easy-to-use tool for businesses and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.

    Imagesggtfdtd.jpeg
    • Manage how your business information appears across Google, including Search and Maps, using Google My Business—for free.
    • Interact with customers new and old and tell them the story of your business.
    • Get started at google.com/business.
    • Follow our guide to getting started. 

    Interact with Customers:- Read and respond to reviews from your customers, and post photos that show off what you do. Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.

    Understand & Expand your Presence:- See insights on how customers searched for your

    Wizytówka-Google-moja-firma.png

    business, and where those customers are coming from. You can also see information like how many people called your business directly from the phone number displayed on local search results in Search and Maps. And when you’re ready, seamlessly create and track the performance of AdWords Express campaigns to spread the word about your work.It’s easy to start and free to use.

    Scandal

    In January of 2020, a trojan horse called "Nexxzy" was floating around and spam emailing many youtubers as a sponsor, the email told them to download it for the sponsor. What it was advertising as was a screen recorder for your games, but in reality it steals your google account, which includes your YouTube account, and adds it to the attackers Google My Business account as a YouTube channel.

    Fix

    Google has since patched this exploit and no longer can be done.

    Источник: https://google.fandom.com/wiki/Google_My_Business

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