what is business account on pinterest

sproutsocial.com › Sprout Blog › All Networks › Pinterest. If you want to use Pinterest to promote your small business, it's important to sign up for a business account. Business Pinterest accounts, which are free, give. Pinterest Analytics (Free!) · Promoted Pins · Buyable Pins · Step 1 – Sign Up as a Pinterest Business Account · Step 2 – Begin Building Your.

What is business account on pinterest -

Why you Need to Set Up a Pinterest Business Account vs Personal

Did you know that 97% of all searches on Pinterest are unbranded. This means that Pinners using the platform are open to discovering new businesses, products, or companies. As a business owner this is perfect for getting noticed by an ideal client that isn’t familiar with you yet!

To-be-weds are searching Pinterest with the specific intention of finding new images and ideas that excite them, and most of them don’t care if it’s a big brand they’re familiar with or someone they haven’t considered before.

With the real possibility of getting noticed by tons of potential clients, you’re going to want to put your best foot forward. And you can’t expect to do that if you’re trying to come off as a professional while still using a personal account. Not gonna happen.

In this post we’ll provide some compelling evidence as to why you need to set up a Pinterest business account vs personal account. Let’s get to it.

What Are the Differences Between A Pinterest Business Account vs Personal Account?

There are several core differences between a Pinterest business account vs personal account. Let’s dive into some of the main differentiating factors. 

Pinterest for Business Analytics

One of the main benefits of Pinterest for business is the incredible analytics tools that become available. As a Pinterest for business user, you get the benefit of the ‘Pinterest Business Hub’, a secondary feature of your profile that gives an in-depth breakdown of your analytics. 

A personal Pinterest account will give you a read on your followers and then basic levels of engagement, while a Pinterest for business account opens the door to a plethora of detailed and important statistics not only about your overall account performance but even down to the performance of an individual Pin, such as:

  • Impressions(how many times your Pin was shown)

  • Total Audience(those who have seen or engaged with your Pins)

  • Engagements (saves, closeups, link clicks, and carousel card swipes)

  • Closeups(when people view a close-up version of your Pin)

  • Total impressions of your top-performing Pins(broken down by their source)

  • Saved Pins(when someone saves your Pins to a board)

  • Link clicks(when someone clicks on your Pin to a destination on or off of Pinterest)

For business owners, access to rich and detailed analytics is a game-changer. They grant you immediate and tangible figures that can help you to pinpoint and refine your Pinterest strategy by keeping an active awareness of which Pins perform best and how your audience is interacting with them.

Not only does Pinterest for business give you analytics about your account performance, but the tool also provides crucial information about your engaged followers.

Having insights about the user habits of those engaging with your Pins (such as whether your account is more frequently accessed from a desktop computer or a mobile device) will help you map out a strategy that specifically targets the right audience.

Pinterest Ads

One of the most attractive qualities about Pinterest (especially for a small business) is that it functions as a free and organic marketing platform. You don’t need to spend in order to find an audience and drive people to your website to explore your services.

With that said, one of the main differentiators between a Pinterest business account vs personal account is that the business account gives you the option of a paid advertising service, through Pinterest Ads. There may come a time when your next launch or product push could use a boost.

One of the most valuable elements of Pinterest Ads is the feature that allows you to make ‘Target Ad’ groups. These are specific groups broken down by audience demographic (age, gender, location, and interests) that allow you to specifically target your ads to the appropriate audience. This is super helpful!

If you already know your dream client, you can create a Target Ad group that is going to get your content in front of them. If you don’t yet have a clear idea of who your dream client is, now is the PERFECT time to check out our FREEBIE: 10 Questions to Identify Your Dream Client.

Once your Ad groups are established, there are several kinds of Pinterest Ads that you can choose from:

  • Promoted Pins

    • These are Pins that are promoted to appear in the home feed and the search results of your targeted audience. 

  • One-Tap Pins

    • One-Tap Pins take the audience directly to your website with just one tap (where typically Pins would drive the Pinner to your profile first). This eliminates one step in the process of driving traffic to your website, thereby taking your potential client one step closer to booking your services or purchasing your products, which should be your ultimate goal.

  • Promoted Carousels

    • A promoted Pin with 2-5 scrollable images to expose the target audience to more of your work. 

  • Promoted Video Pins

    • Video content is taking off on Pinterest! If you have video content, investing in a Promoted Video Pin might be the perfect way to utilize this footage. 

  • Buyable Pins

    • These are shoppable Pins, with a direct link to purchase a product. Again, if your end goal is ultimately to book clients and make sales, Buyable Pins make booking your services immediately accessible to Pinners. This is huge - after all, 87% of Pinners have purchased a product that they found through Pinterest. This feature is perfect exposure for smaller businesses and new products that might otherwise find it difficult to get the attention of a large audience.

The Pinterest for Business Community 

 When weighing the benefits of a Pinterest business account vs personal account, don’t over look the value of having access to the Pinterest for Business Community. This is a community of fellow businesses (both within and outside of your niche) where you are actively encouraged to connect, share business tips, and discuss Pinterest best practice.

Whether you’re a smaller business just starting out on the platform or you’re well established, this is a fantastic way to stay educated about the latest Pinterest updates and learn how to better utilize the platform to your advantage.

A Pinterest business account is free

Not only are there tons of amazing features to help you succeed when you go with a business account, it’s also worthwhile to mention that these features are provided at no cost to you (minus ads, but we think you already knew that).

The truth is, Pinterest really wants businesses to thrive on their platform, so they’re providing as many free tools and resources as they can to make that happen. Paying an upgrade fee for a business account is one thing you don’t have to worry about when considering a Pinterest business account vs personal account.

Complying with Pinterest’s Terms of Service

As you’ve just read, there are some really amazing benefits waiting for you when you choose a Pinterest business account vs personal account. But, if that wasn’t enough to win you over, you should also know that it’s actually against Pinterest’s Terms of Service to use your personal account for business. So, if nothing else has convinced you to make the switch we’d recommend you do it only if solely to avoid running into trouble down the road that could cause your account to be suspended, or worse, shut down.

How To Set Up Your Pinterest Business Account

With all of these amazing features, setting up a business account should really be a no brainer. Now let’s dive into the specifics of how to set up your business account.

There are two ways to set up your Pinterest business account:

  1. Add a business profile to your personal Pinterest account

  2. Create a new business account (won’t be linked to a personal account)

Let’s go over the step by step instructions for both options below:

Add a business profile to your Pinterest account

  1. Head over to Pinterest.com and log into your personal account

  2. Select the down arrow in the top-right corner to open the menu

  3. Select Add a free business account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set! Easy peasy!

Create a new business account

These step-by-step instructions will walk you through how to create a standalone business account if you don’t want your business account connected to a personal account. FYI, this means you’ll always have to sign into your business account and personal account separately.

  1. Log out of your personal account (if you have one)

  2. Visit the Pinterest business account log in page to start creating your new business account

  3. Enter your email address (a business email is best), password and age, then click Create account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set!

And just like that, you have a Pinterest business account that is ready for action! We can’t wait for you to explore all of the perks and benefits that a Pinterest for business account has to offer.

As a business owner, when it comes to weighing the benefits of a Pinterest business account vs personal account, the choice is clear, business account all the way!

Once your shiny new account is set up, you’ll want to begin to optimize it using keywords so you can start showing up in the search results of your ideal client. If you’re wondering how to do that, check out, How to Use Keywords on Pinterest as a Wedding Photographer.

Источник: https://secondfiddle.co/blog/pinterest-business-account-vs-personal

Top tips for using Pinterest to market your business

In this section, we’ll provide you with some top tips for using Pinterest for business marketing.

Have a clear aim 

Pins should always aim to inspire and lead to action. Therefore, you should think about what you want your Pinterest board to make users think, feel, or do. What specific actions do you want to happen? For example, do you want users to visit your website, purchase a product, or sign up to a newsletter for more information?

Find your niche

Identify who your customers are and market to them specifically. This means understanding exactly what separates you from your competition, and how you can relate to your customers’ needs in a meaningful way. You could conduct research into how your business sits in the wider market, and look more closely into your customers to find patterns and trends. 

Be in it for the long-haul 

Pinterest offers the opportunity for long-term reach and engagement. In contrast to some of the other popular social media sites, posts on Pinterest (pins) can be found months after their original posting. 

While it is a social media site, Pinterest acts more like a search engine, where the results are image-focused and can be found time and time again. This means that you should post content consistently and track it over the long-term, which you can do with a social media scheduling platform. Alternatively, you may want to consider using an agency to provide assistance with strategy and planning. 

Use themes 

Your boards could be based around seasons or trends, or connected by a common concept. While seasonal content can offer opportunities for more immediate engagement, remember that Pinterest is primarily a long-term form, so be sure to mix in content that can live on regardless of the time of year or occasion. 

Similarly, make sure your content is instantly recognisable to users and connected to your brand, such as through colour schemes, fonts, or photographic styles. You can set this strategy yourself, working out what feels most authentic to your brand and audience. Or, you may wish to hire an agency, especially to help with the technical design aspects.

Know when to post 

In general, avoid posting during the work day. Instead, it’s preferable to post on Pinterest in the afternoons, evenings, and weekends. This is when most people are likely to be using the site, which makes sense – it’s about curating content for upcoming projects and events, so it figures that this is something people will do in their free time. Of course, you should also take into consideration the time zone that your customers are in, especially if you operate internationally (or are planning to). 

Connect to other social media platforms 

Pinterest should be part of a wider strategy, so be sure to align all of your business’ social media profiles. This includes having the same logo, cover photo, and style across all your profiles, providing a consistent image and offering an easier way for people to recognise your business. Similarly, you can share content across your other social channels, so that followers on other platforms are aware of your Pinterest page too.

Focus on context 

While Pinterest offers the opportunity to market products directly to your customers, you’ll need to show people how your product can be used or what impact it can have. Essentially, this is about avoiding the ‘hard sell’ – although it’s possible for users to buy through Pinterest, remember that it’s ultimately still a place that people come to for inspiration in the long term. Therefore, you could describe the benefits in the caption, or use the image to show how a product could be used. 

Provide connections 

Although people are on Pinterest to discover new things themselves, this doesn’t mean you can’t give them some prompts. Think about the sort of content that’s related to your products, and create boards around this too. This means that the content on your Pinterest page can help to educate your customers, as well as possibly reach new audiences too. Often, boards follow certain themes – this could be a certain type of product, for example, or a ‘behind-the-scenes’ look at your business. 

Create a schedule 

Posting consistently is crucial on Pinterest (as it is on other social media sites), so use a scheduling system, such as Hootsuite, to stay on top of your business’ page activity. Take into consideration the best times to post – this can help your content reach as many people as possible, and helps your audience to know when to expect new posts from your business. You could choose to run this yourself, or depending on how you wish to use your time, you could outsource this to a digital marketing or social media agency to handle on your behalf. 

Keep your page updated 

It’s possible to archive boards if the content is no longer relevant, such as a past event or seasonal trends. To do this:

  1. Go to your Pinterest profile
  2. Select ‘Boards’
  3. Choose the board that you want to archive
  4. Click ‘Archive’ two times (the second time is for confirmation)

A board can also be completely removed by choosing to delete it. Note that the instructions for archiving a board are slightly different depending on the operating system – you can find full details on the Pinterest guide on how to archive or delete a board. 

As pins tend to have a longer lifetime than posts on other social media platforms, you don’t want users to find outdated content – it looks unprofessional, and can be confusing. However, a benefit of archived boards is that they can be retrieved at a later date, which could be ideal for seasonal content. 

Optimise for mobile devices

With 85% of Pinners using a mobile device, be sure that your content is easily viewable and shareable on phones and tablets. For example, pin descriptions may not be seen by mobile users until they click on a pin, so consider other ways of ensuring people understand what a pin is about. Also, ensure that image sizes are small enough (vertical images tend to work best), and that the text is large enough to be easily viewed on a mobile screen.  

Enhance your pins 

Pinterest offers a number of ways to enhance the pins that you create, such as through product tagging with Shop the Look pins, or ‘rich’ pins for specific use on an app, article, product, or recipe. 

Shop the look pins use white dots for users to tap on, taking them straight to the site where an item is available to buy – offering a seamless user journey in the process. These types of pins tend to focus on fashion and home decor items. Note that Shop the Look pins in the UK are currently only available to certain business accounts. For more information, visit Pinterest’s Shop the Look page. If you are able to use this type of pin, follow the Shop the Look instructions.

Rich pins allow you to provide more detail on a particular pin, which helps to make your content even more useful to your audience. You can learn more about the types of pins above. 

Rich pins also have to be applied for. To begin the application process, follow the steps below:

  1. Decide which type of rich pin the content is (article, product, or recipe)
  2. Mark the relevant pages with rich meta tags (these describe page content for the search engines)
  3. Validate the page
  4. You should then see an ‘Apply’ button
  5. Click on ‘Apply’ (the process usually takes 24 hours)

Creating and applying for rich pins can be technical – it requires some knowledge of meta tags, and in turn an understanding of SEO and coding practices. This is something that a specialist agency could help with.

Interact with your community 

You can like or comment on pins to create a conversation between your business and your customers. You could also create group boards to share inspiration, and to interact with other users. This helps you create an exchange with your audience, along with helping people feel more connected to your company. 

Want to know more? Read Pinterest’s tips in the business inspiration section of its entrepreneurship report.

Источник: https://startups.co.uk/marketing/tips/how-to-use-pinterest-for-business/

How to Use Pinterest for Business: Tips and Tricks

A few years ago, many people thought of Pinterest as a place where you would go to find cute DIY projects, creative recipes, and fashion tips shared amongst friends. Of all the social media channels, poor Pinterest was the most underestimated as a powerful marketing tool.
The truth is many businesses weren’t fully utilizing Pinterest because they simply didn’t know how.

How to Use Pinterest for Business

Today, 2 million people are pinning on Pinterest on a daily basis. Many of those pins are coming from brands, businesses, bloggers, and entrepreneurs who are taking advantage of the fact that Pinterest is chock full of potential fans and loyal followers.

Using Pinterest for business is definitely a powerful marketing strategy if done properly. If you are considering incorporating it into your marketing arsenal, here are some how to use Pinterest for business tips and tricks.

How to use Pinterest for Business Tips Quick Overview

If you’re a business new to Pinterest, we will quickly break down the basics so that you have a clear idea of how it works and differs from other social media platforms.

Pinterest Pins

Pins are what Pinterest is all about. A Pin is an image or video that someone decides to save or “repin” on Pinterest. Think of it as a wall collage, you see a beautiful photo in a magazine so you cut it out and pin it onto your collage. Pinterest is the digital form.

Pinterest Pinners

Pinterest users are called Pinners.

Pinterest Boards

Boards are like separating the above-mentioned collage example into interests. You’re interested in both style and baking recipes but they don’t belong in the same board. You can create one board for “Style” and another for “Recipes”.

You can save your pins to specific boards to keep everything organized. As a business, you can create different boards for people to follow. For example, a fashion retailer may have a “Fall Fashion” board and a “Spring Fashion” board.

Pinterest feed

Similar to Facebook and Twitter, a Pinterest feed is an aggregation of suggested pins within an interest, boards, and content that a Pinner has chosen to follow.

Pinterest for Business Account

We recommend creating a Pinterest business account over a personal one so you can take advantage of business account features like advertising and analytics. To create a new account, you simply join Pinterest as a business and input your email address, password, business name, and website. You can also choose your business category.

If you already have a personal account, you can easily convert it into a Pinterest business account as well.

Using Pinterest for Business Marketing

Pinterest isn’t just a social platform, it’s a search engine.

Have you ever Googled something, and in the search results, a pin from Pinterest showed up?

That is because Pinterest rewards keywords as well as optimized content and profiles - and Google does too.

This is an example of a Pinterest post with a page 1 Google ranking for “DIY fall wreaths”.

Pinterest for Business Google Ranking

Optimizing your Pinterest business account and boards will not only boost your popularity on Pinterest but help you rank on Google as well.

Keyword Research

We cannot stress enough the importance of keywords. Instead of using the default boards like “Products I Love” or “My Style”, choose a keyword that you want to rank for both on Google and within Pinterest. We recommend a longer tail keyword where there is less competition.

On Pinterest, you will want to find what people are searching for in relation to this keyword.

Let’s say on Google you want to rank for “gourmet chocolate cake”, on Pinterest you find options to create boards for “gourmet chocolate cake recipes” or “gourmet chocolate cake decoration”. You choose the keyword most relevant and create the board.

Pinterest for Business Keywords

This keyword should not only be included in the name of your board but also your board and pin descriptions. All keywords that you want to rank for should also be included in your About profile.

Brand Your Pins and Link to Your Website

According to Hootsuite statistics, 97% of pins are unbranded.

You spend a lot of time perfecting your boards, optimizing your content, and creating the perfect image to share - make sure people know where it’s coming from!

Using high quality, sharp photos with your personalized branding helps your business stand out from the crowd. Include your product name, business logo, style, or brand colors in your images. Don’t be afraid to let people know who you are.

Website Linking

Always, and we mean always, link back to your business’ website. Pinterest drives traffic to your website, in fact about 5% of all website referral traffic comes from Pinterest. Unfortunately, Pinterest links are nofollow, which doesn’t cater much to Google’s love for inbound links, but traffic to your site certainly does.

Pinterest For Business: When to Pin?

Did you know that 45% of all women online use Pinterest compared to men at only 17%? Pinterest demographics skew mostly female.

Just like with all social media, when it comes to pinning and when to pin, you should know your target audience and their habits.

A good rule of thumb is to pin in the evenings around 11 pm. More specifically, according to Hubspot, Saturday evenings from 8pm-11pm and Friday afternoons around 3 pm.

There is a lot of varying data out there about how often to post to Pinterest, but it seems there is a general consensus that it is less strict than other social channels.

The team at Ahalogy, a Pinterest marketing platform, said they have seen the best results when pinning 15 - 30 times spread throughout the day. If your business is producing quality content and has the time, then why not share it as much as you like? Remember, not all of those pins need to be from your business. You can be repinning others’ pins as well.

Also, Pinterest has reported that different categories perform better on certain days of the week. Here is a look at their infographic.

How to Use Pinterest for Business Schedule

Use the Pinterest Browser Extension

Pinterest has a browser extension that can be added to Chrome, Safari, Internet Explorer, and Firefox. Once you download the extension, you can start pinning whenever you see something interesting without going into Pinterest itself.

Pinterest Marketing Browser Extension

As you browse the internet, if you come across an image or product that you want to share with your followers, you right click and it allows you to choose an image. Once you click on the image it brings you to your boards to which you can pin it. Not only will it pin the graphic but it will link back to the originating source.

Pinterest Marketing Save to Board

Repurpose Content For Pinterest

Coming up with fresh ideas every day can be a lot of work. Let’s say you wrote a blog post and wanted to take it a step further by turning it into an infographic or a video. Repurposing content is simply taking something you’ve already done and finding another creative outlet for it.

For example, maybe you’re a travel blogger and have just written a fantastic “Guide to Visiting Paris” article. You can create a pin for your guide using enticing images and link it to your page’s URL. That way people can still read your blog post directly on your website, but also share your pin to spread the word.

Using Pinterest for Business to Repurpose

Enable "rich pins."

Rich pins are a fantastic way to give readers extra information and content about you and your brand or business right on the Pin. Pinterest provides 4 types of Rich Pins: app, recipe, article, and product.

Product Pins give more business information such as pricing, availability, and where to buy the product. Article pins show more than a quick description and an image, it shows the headline, author icon, and longer story description.

Pinterest for Business Rich Pin

This recipe gives you a great description, star ratings, cook time, and the ingredients. If someone were looking for a quick and popular recipe, this would probably motivate them to click through to the website.

Rich pins help your business get noticed and Pinterest gives them more importance as well. By using Rich Pins, you’re giving people more information about your business and products which further incentivizes them to click through to your website.

Remember Pinterest is Interest, Not Products

One of the biggest mistakes people make is creating boards to promote products instead of interests. Pinterest is a site based on interests, passions, and hobbies. Truly understanding your Buyer Personas and what your customers are interested in is what will get your images saved and repinned.

Your luxury watch isn’t an interest, it’s a product. Style is an interest. Of course, you should incorporate your watches into your pins, but don’t let that be the only thing you pin. Pin style trends, fashion, other luxury products you see that fit in with your potential customers’ interests.

Optimize Your Website for Pinterest

As we mentioned above, Pinterest drives traffic to your website, but you also want to drive traffic to your Pinterest as well. Using Pinterest for business marketing on your site is important.

High-quality images

No one wants to repin an obvious stock photo or a very low quality one, that means you need to get creative. Of course, your own, high-quality photos are a great option but so are infographics, charts, and illustrations. If you write a blog article about “DIY flea remedies”, you could turn that into a colorful demographic that is easy to share.

Pinterest Marketing Tools

Pin It Button

Images on your website should include a Pin It button. A Pin It Button is a Pinterest marketing tool that makes it super easy for your readers to automatically Pin your images with just the click of a mouse.

This website has a Pin It button for all of their DIY and recipe images. If you just hover over the image, the button appears as a call to action click.

Pinterest social media Pin It Button

Website Social Media Feed

Another great way to feature all of your fantastic pins is to set up a social media feed on your website. Juicer’s social media feed aggregates all of your pins, posts, images, hashtags, and videos from your social media sources (Facebook, Twitter, Instagram, Pinterest, etc.) into one beautiful, clean feed you can embed on your website.

As you pin and repin, Juicer’s social media aggregator will automatically display your pins on the feed in addition to your other social media chatter. This gives your website viewers an insight to your social side without ever having to leave your webpage.

Juicer is completely free to sign up, set up, and use. Once you set up Juicer, you simply add Pinterest as a source and then your username.

Pinterest social media feed by Juicer

Juicer will automatically pull the pins and repins associated with your account. Additionally, you can add any board that you would like by clicking on the BOARD tab. You simply add the URL fragment of the board you want to feature. For example to feature this board: “https://www.pinterest.com/fooddaze/travel”, you would add “fooddaze/travel”.

Cross-Promote Your Pinterest Efforts on Other Social Channels

Pinterest social media marketing strategy

So maybe your Pinterest is lacking in followers, but you have a solid following on Facebook, Instagram, Twitter, or email subscribers. Take advantage of your other sources to cross-promote Pinterest. If they are already interested in what you have to say on Facebook, why wouldn’t they be interested in your Pinterest too?

Differentiate your Pinterest Social Media Marketing Strategy

Just like with any social media channel we have to give people a reason to follow us on yet another platform.

Facebook and Twitter tend to be a collection of all different types of information. You share your blog posts, updates, news stories, videos, etc. Often our social media feeds become diluted and give followers too much information which can lead to “unfollows” or “unlikes”.

Instead of chasing them away completely, Pinterest allows us to provide hyper-targeted content to followers based on what they really care about.

Pinterest allows people to limit what they see from you in specific boards. For example, we love Ralph Lauren but maybe we only want to see their eyewear, not the entire brand. We can simply just follow the Ralph Lauren Eyewear board and omit everything else we aren’t currently interested in.

By following these tips for using Pinterest for business, you will be well on your way to maximizing Pinterest as a powerful tool for marketing your business. For more resources, Pinterest itself has an informational page on how to use Pinterest for business.

Pinterest can be an essential part of a good social media strategy for nonprofits or business if used correctly, so what are you waiting for? Get pinning! Get pinning!

Источник: https://www.juicer.io/blog/how-to-use-pinterest-for-business-tips-and-tricks
Pinterest Marketing Blog” »

Источник: https://pinterestmarketingblog.com/how-to-make-pinterest-account/
Pinterest Marketing Blog
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Have you ever thought about using Pinterest to market your business? With all the frenzy around Instagram and Facebook, many marketers forget about this network. But if you keep avoiding Pinterest, be sure that you’re missing a great potential to promote your brand globally!

Pinterest works similar to many other social networks but it also has its unique features to offer to business owners. We are going to change your opinion about Pinterest marketing and convince you that this social network is a must for your business. Read the article to know how to start your marketing campaign on Pinterest and see how top brands use the network for their success.

Why Use Pinterest Marketing?
What do You Need to Know to Work with Pinterest?
Top Pinterest Business Account Examples
How to Set Up a Pinterest Business Account
How to Use Pinterest for Marketing: Top 10 Tips

Why Use Pinterest Marketing?

You may think that using Pinterest for business marketing is the wrong decision since the network is not popular enough. Well, you’re mistaken. Pinterest is the fourth most popular social network in the United States after Facebook, YouTube and Instagram and a number of its active users is rapidly growing [1]. Over 200 million people use Pinterest monthly to share their thoughts and ideas.

We’ve have taken part in over 600 ecommerce projects and assure you that almost all our clients have a Pinterest business account. Brands like Kenzo, Artipoppe, Starbucks, AMIClubwear, Amazon and others use Pinterest to showcase their products and engage more customers. But why Pinterest is a great choice for digital marketing?

According to the statistics, over 75% of Pinterest users discover new brands and products through this social network while over 80% turn to Pinterest when they don’t know what to buy [2]. On top of that, Pinterest is a must for brands that target their products primarily at women since the network reaches over 80% of women 25-50 years in the U.S. It is more than on Instagram, Twitter and Snapchat. Women use Pinterest to plan purchases and pick stores for that purpose, check home design ideas, look for inspiration to plan birthday parties, vacations and other things [3].

Over 50% of women say that they’ve purchased accessories, watches, jewelry, beauty products and clothes from brands that they have found on Pinterest. Do you still think that marketing on Pinterest is not worth your time?

Why Use Pinterest for Business

What do You Need to Know to Work with Pinterest?

How to develop a Pinterest marketing strategy. You need to know that the network users have their own slang and there are also some interesting features that make Pinterest stand out among the other social networks. To simplify your marketing journey, we clarify all the main terms and functions.

What is Pinner?

Pinner is a person who uses Pinterest saving and pinning images.

What is a Pin?

Pin or Pinning is a content shared on the network as well as the act of posting or uploading photos to the board – posting page with all of your pins.

What are the Pinterest Boards?

Unlike Facebook or Instagram, Pinterest organizes posts of its users on boards. So, the Pinterest board is a collection of pins saved by a user. Each board usually has its own theme like interior design, fashion, marketing and others. Moreover, Pinterest offers several types of boards with different functions:

  • Group Boards are similar to ordinary boards. The only exception is that more than one user can add content there.
  • Secret Boards can be viewed only by its creator and people invited to collaborate.
  • Protected Boards accommodate promoted pins which are available only to advertisers. Pins on such boards won’t be shown on profile pages.

What is RePin on Pinterest?

RePin is an action of a Pinterest user. When Pinners are interested in a certain photo on your board, they can pin the same one on their boards.

What is Pinterest Pincode?

Pincodes are a sort of special QR codes that you can create to unlock your profile and business boards on Pinterest. Pinners can scan the code to proceed directly to your board.

What is Shop the Look Pin?

Shop the Look is a useful tool that helps people search for decor and fashion Pins. Such Pins have dots connected to different parts of the outfit or furniture in a room. People can click on these dots to search and buy the exact same or similar goods.

How to Use Pinterest Lens

Pinterest Lens is a visual search device that helps to detect different objects in reality and then it suggests related ones on Pinterest. Like Shazam searches for music, Pinterest Lens finds clothes, jewelry and other stuff on the network. All you need is to focus a zoom of your camera on a needed object, snap a picture and explore.

What are Promoted Pins on Pinterest?

A Promoted Pin is a paid advertisement on Pinterest. You pay to place this Pin where people are more likely to see it. Such Pins can target certain demographics and locations, helping to reach customers who search for products and services you offer.

Top Pinterest Business Account Examples

If you have never used Pinterest for marketing before, you may feel overwhelmed and confused about the general idea of how a proper Pinterest business account is supposed to look. But you don’t need to worry. We want to help you to become an advanced Pinterest marketer by introducing the examples of brands and businesses that already make a profit on the network. Let these top accounts inspire you!

Ziploc

Ziploc is an eco-friendly brand that produced resealable containers and zipper bags. Ziploc is one of the greatest examples of a business Pinterest page that has turned a marketing campaign into genuine art. The company was one of the first to use Promoted Pins and successfully increased its engagement rate as a result. What is Ziploc’s strategy? The company knows how to make a profit on Pinterest trends – health and cooking. Ziploc places its Promoted Pins in the long feed of picnic hacks, favorite recipes, easy-to-make snacks and healthy meals. So, when pinners are searching for these pins, they see Ziploc products among them.

Pinterest business account Ziploc

BuzzFeed

BuzzFeed is an American media and news company that effectively uses digital media to market the brand. Its Pinterest page has over 10 million views per month and it serves as a good example of successful digital marketing. The company uses Pinterest to drive traffic between their website and business account. How? BuzzFeed turns their posts into interesting and exciting content with an eye-catching thumbnail-sized pin. They use their images from their signature listicles as the main picture on a BuzzFeed pin. This encourages Pinterest users to click on the pin and read are t mobile stores open today article.

Pinterest business account BuzzFeed

Casper

Casper is a producer of one-size-fits-all mattresses that successfully advertises the brand on Pinterest. The company sells only three types of products but its creative Pinterest boards help it to make money. Casper creates humorous boards which are related to their products in some way like Lazy Sunday, Pillow Talk, Epic Beds and more. Their boards are a perfect mix of ads and creativity with the Casper mattresses, pillows and sheets at heart. Great strategy, right?

Pinterest Business Account - Casper

AMIClubwear

AMIClubwear is an online retail store of trending and hot styles. The company has almost 4 million visitors per month and promotes its products on Pinterest, having turned their boards into catalogs with clothes and shoes. Their boards are divided into collection and types of clothes like bikinis, clothes with flag print, neon collection and others. AMIClubwear takes advantage of all the useful tools that Pinterest offers for marketers, including Promoted Pins, Shop the Look and others.

pinterest business account AMIClubwear

Ben & Jerry’s

Ben & Jerry’s is an American manufacturer of ice cream, sorbet and frozen yoghurt. You probably imagine that their page is loaded with images of ice cream and any other desserts. Well, you are not entirely wrong. Like many other Pinterest business accounts, Ben & Jerry’s use their boards to showcase products in a unique way. But they try not to promote and sell their products through Pinterest, their strategy is to educate customers about the company. On their boards, you can find the history of Ben & Jerry’s foundation, people who used to run and are running the business now, the company’s tastes and more. Ben & Jerry’s strategy roots in communication with consumers and it does work!

Pinterest Business Account Ben & Jerry's

How to Set Up a Pinterest Business Account

Feeling inspired enough to create a Pinterest business account? The network offers three free ways to set up an account but here we will focus on creating one from scratch. If you already have a personal account and want to turn it to business, the guide will be useful too, since many steps are the same. On top of that, if you already have a personal Pinterest account, you can link up to 4 business profiles to it. Well, how to set up a Pinterest business account?

Step #1. Go to pinterest.com/business/create.

Step #2. Choose the language, location and fill the brand name. Pick a description that fits with your business like Local Retail Store, Blogger, Influencer and others and enter a link to your website.

Step #3. Connect your other business accounts to Pinterest, such as Instagram, Twitter or YouTube and click Create an account.

Step #4. Edit your Pinterest account by clicking on the pencil icon near to your brand name. Choose your profile and cover photos, fill out the about section and don’t forget to save the changes.

Step #5. Create boards, Pins and try Pinterest advertisement functions to promote your business.

Finally, your Pinterest business account is ready and you can start promoting the brand on the social network. The only thing you need to know is how to market your brand and products on Pinterest. If you want to learn some useful tips, keep following the article and get all in detail.

Pinterest Business Account Creation

How to Use Pinterest for Marketing: Top 10 Tips

When your Pinterest business account is complete, you need to find a way to make it stand out among millions of others and make your profile easy to recognize. Pinterest, like any other social network, has its own customization features and tools for both business owners and regular users. To help you start the Pinterest journey correctly, we have decided to create a list of proven-to-work Pinterest marketing tips. So, let’s dive in!

#1. Use proper images. Pinterest pages are full of colorful and creative images but here you also need to care about their size. The network automatically scales all images but you are to choose the dimensions. The image in the right dimension will represent your products better and catch the eye of users. We recommend to use vertical photos from 2:3 to 1.3:5 dimension to showcase your Pins in the best way.

#2. Pin Descriptions. While visual effects prevail on Pinterest, written information might be the key factor for pinners in making a decision whether to purchase the product or not. The main idea here is to understand what and how to write. Having analyzed top accounts, we advise using from 150 to 300 what time does ollies open today in your pins’ descriptions. It will help to catch the attention of users and explain what you promote and sell.

#3. Use Pin it for Later links. Let your followers pin posts from your page onto their own boards. Create Pin it to later links and users will assist in marketing your brand. To do it, attract the pin’s URL that you want to save, add it to the post on social networks, explain what it is and use the phrase Pin it for later. This is a great way to drive traffic to your Pinterest business account.

#4. Use Keywords in Promoted Pins. Using the right keywords is a must if you want to cover a wide audience. Using Promoted Pins, add keywords that your target audience searches for to let your pin appear in different boards. We recommend using from 20 to 30 long and short keywords per pin. It is enough to help your pins be noticed by the right audience and your posts will not look overloaded with keywords at the same time. Your pins will appear in search results when people look for products similar to yours. Boost conversion rate!

#5. Put Price in Description. What is the main thing people want to know to decide to buy a product? Its price. Add this information in pin’s description. Many people lose interest in a product or decide to shop somewhere else when they cannot access the information about its resort realty kitty hawk nc easily. Adding a price to your pins, you can increase sales at your online store.

#6. Create Collaborative Boards. We have already mentioned that one board can be used by several people. So, you can use this feature to fuel up your digital marketing strategy. Our advice is to create a guest board and invite an influencer to pin there. Such board has lots of benefits, your content will be more diverse and seen by different customer groups – your pins will be visible among the influencers’ followers.

#7. Schedule Pins. The more posts, the better is not always the right approach. We assure you that posting lots of pins every day, you will exhaust your audience. Try to make up a Pin Schedule to control your content and post a pin at least 2-3 a day. Following the schedule, you will be able to keep your content on track.

#8. Use Pins with text. How to make users stand out and look at your pin? Text overlay on images can be helpful. You don’t need to write a lot. The text shouldn’t make up the whole pin. Use simple and short phrases to prove why your content and products are valuable. Also, make sure that the colors of the image correlate with the text.

#9. Use Rich Pins. Specifically for business accounts, Pinterest provides Rich Pins. What is it? It is a function that makes pins more dynamic. Such pins automatically provide information about the account. They can include location, app, products and other information. With Rich Pins, you will be able to boost sales by telling people more about you and brand.

#10. Pin Light over Dark Images. Choosing the right and appropriate image is the key to success. You need not only to choose the right image dimensions and text overlay but consider the colors you use as they have a vital influence on the engagement. Statistically, pins with light-colored images are repinned by other users more often. The same situation is with warm colors like yellow or red. Posts with these colors are more likely to be repinned than blue or black pins. If you strive to capture attention as fast as possible, use contrasting light colors.

Conclusion

Hopefully, now you won’t deny that Pinterest social media marketing can change your business and drive the traffic. The network provides a variety of tools and tips that you can use to empower your digital marketing. It is a cost-effective way to increase your brand awareness, boost conversions, reach the global market and, finally, sell more and more.

Do you use Pinterest for marketing? Try our Pinterest marketing tips and share your experience in the comments below!

[1] https://blog.hootsuite.com/pinterest-statistics-for-business/
[2] https://www.digitalinformationworld.com/2019/11/pinterest-q3-2019-monthly-active-users-322-million.html
[3] https://www.forbes.com/sites/forbescommunicationscouncil/2019/11/12/how-to-leverage-pinterest-for-your-businesss-marketing-plans/#41b7015e2e69

Igor Dragun

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Looking for a partner to grow your business? We are the right company to bring your webstore to success.Talk to Igor

Источник: https://belvg.com/blog/how-to-use-pinterest-for-business.html

How to Convert Personal Pinterest Account to Business Account

If you run a business and have been using your personal Pinterest account to promote yourself you are taking a big risk. As when you signed up for a personal Pinterest account you agreed to their terms and conditions. And they clearly state that you can’t use your personal profile for commercial purposes.

If Pinterest finds out you have been doing so, there is always the possibility that your account could get suspended.

This is why if you have been using your personal Pinterest account for promoting your business or if you plan to, you should immediately convert to a business account.

When you do this Pinterest will ask you to agree to the terms of service for a business account which allow you to use your account for promotion.

Another big benefit of using a business account is that it will unlock Pinterest analytics and ads which can be used to optimize your account and website and drive more traffic and sales.

So, today I am going to show you how to convert a personal Pinterest account to a business account…

The first thing you must do is login to your personal Pinterest account. Make sure you login to the right account as once you convert to a business account converting back to a personal account isn’t a straightforward process…

After that click on this Convert to Pinterest Business Account Link.

Pinterest will now redirect you to a page where your email address will automatically be added to the first field.

All you need to do is add a business name, pick a business type, read the business terms of service if you would like to and click on the ‘Continue’ button.

Your account will be converted and you will be asked to add your website. So, add it and click on ‘Next’.

Then you will be prompted to add your YouTube, Etsy and Instagram accounts. If you have related business accounts on these networks, you should add them now and click on ‘Next’.

After that Pinterest will ask you to answer a question on creating ads. Choose the appropriate answer and click on ‘Next’ and your account will be finally ready for commercial use.

Next steps

Verify website:

You will notice now that in the top left corner of your Pinterest page, what is business account on pinterest word ‘Analytics’ appears. If you scroll over it a dropdown menu will appear.

Here you will be able to choose whether you want to view an overview of all your analytics or your profile analytics or the people you reach or your insights. What’s missing from here is website analytics?

This is because you haven’t verified/claimed your website yet. So verify it now by following this quick tutorial on How to Verify Your Website on Pinterest.

Once you verify your website Pinterest analytics will display details like what pins are driving the most traffic to your website, the boards that are driving the most traffic and more.

Verifying your website will also display a tick mark next to it on your profile which makes it look more credible.

More people will click on it.

Claim Instagram, YouTube and Etsy accounts:

If you haven’t yet claimed your Instagram, YouTube and Etsy accounts during the setup process, you should do so now. As Pinterest will display data about the pinning activity on these accounts. This data can help you drive more traffic to these accounts.

Experiment with ads:

Converting to a Pinterest business account will also unlock Pinterest ads. Give them a try as Pinterest ads are currently very affordable. Pinterest is great for driving organic traffic, but driving some extra paid traffic will also help.

Find a management tool:

In order to get the maximum what is business account on pinterest of Pinterest you should be pinning 15 to 25 times a day and at regular intervals. Achieving this pinning frequency manually can take up a lot of time. If you use a Pinterest management tool instead you should be able to execute this in less than an hour a week. So, find your self a good Pinterest happy state bank lockney tool.

The one I use is Tailwind and I recommend it to my clients and readers. You can learn all about how to use it to manage your Pinterest account here.

Источник: https://socialmarketingwriting.com/convert-personal-pinterest-account-to-business-account/

Top tips for using Pinterest to market your business

In this section, we’ll provide you with some top tips for using Pinterest for business marketing.

Have a clear aim 

Pins should always aim to inspire and lead to action. Therefore, you should think about what you want your Pinterest board to make users think, feel, or do. What specific actions do you want to happen? For example, do you want users to visit your website, purchase a product, or sign up to a newsletter for more information?

Find your niche

Identify who your customers are and market to them specifically. This means understanding exactly what separates you from your competition, and how you can relate to your customers’ needs in a meaningful way. You could conduct research into how your business sits in the wider market, and look more closely into your customers to find patterns and trends. 

Be in it for the long-haul 

Pinterest offers the opportunity for long-term reach and engagement. In contrast to some of the other popular social media sites, posts on Pinterest (pins) can be found months after their original posting. 

While it is a social media site, Pinterest acts more like a search engine, where the results are image-focused and can be found time and time again. This means that you should post content consistently and track it over the long-term, which you can do with a social media scheduling platform. Alternatively, you may want to consider using an agency to provide what is business account on pinterest with strategy and planning. 

Use themes 

Your boards could be based around seasons or trends, or connected by a common concept. While seasonal content can offer opportunities for more immediate engagement, remember that Pinterest is primarily a long-term form, so be sure to mix in content that can live what is business account on pinterest regardless of the time of year or occasion. 

Similarly, make sure your content is instantly recognisable to users and connected to your brand, such as through colour schemes, fonts, or photographic styles. You can set this strategy yourself, working out what feels most authentic to your brand and audience. Or, you may wish to hire an agency, especially to help with the technical design aspects.

Know when to post 

In general, avoid posting during the work day. Instead, it’s preferable to post on Pinterest in the afternoons, evenings, and weekends. This is when most people are likely to be using the site, which makes sense – it’s about curating content for upcoming projects and events, so it figures that this is something people will do in their free time. Of course, you should also take into consideration the time zone that your customers are in, especially if you operate internationally (or are planning to). 

Connect to other social media platforms 

Pinterest should be part of a wider strategy, so be sure what is business account on pinterest align all of your business’ social media profiles. This includes having the same logo, cover photo, and style across all your profiles, providing a consistent image and offering an easier way for people to recognise your business. Similarly, you can share content across your other social channels, so that followers on other platforms are aware of your Pinterest page too.

Focus on context 

While Pinterest offers the opportunity to market products directly to your customers, you’ll need to show people how your product can be used or what impact it can have. Essentially, this is about avoiding the ‘hard sell’ – although it’s possible for users to buy through Pinterest, remember that it’s ultimately still a place that people come to for inspiration in the long term. Therefore, you could describe the benefits in the caption, or use the image to show how a product could be used. 

Provide connections 

Although people are on Pinterest to discover new things themselves, this doesn’t mean you can’t give them some prompts. Think about the sort of content that’s related to your products, and create boards around this too. This means that the content on your Pinterest page can help to educate your customers, as well as possibly reach new audiences too. Often, boards follow certain themes – this could be a certain type of product, for example, or a ‘behind-the-scenes’ look at your business. 

Create a schedule 

Posting consistently is crucial on Pinterest (as it is on other social media sites), so use a scheduling system, such as Hootsuite, to stay on top of your business’ page activity. Take into consideration the best times to post – this can help your content reach as many people as possible, and helps your audience to know when to expect new posts from your business. You could choose to run this yourself, or depending on how you wish to use your time, you could outsource this to a digital marketing or social media agency to handle on your behalf. 

Keep your page updated 

It’s possible to archive boards if the content is no longer relevant, such as a past event or seasonal trends. To do this:

  1. Go to your Pinterest profile
  2. Select ‘Boards’
  3. Choose the board that you want to archive
  4. Click ‘Archive’ two times (the second time is for confirmation)

A board can also be completely removed by choosing to delete it. Note that the instructions for archiving a board are slightly different depending on the operating system – you can find full details on the Pinterest guide on how to archive or delete a board. 

As pins tend to have a longer lifetime than posts on other social media platforms, you don’t want users to find outdated content – it looks unprofessional, and can be confusing. However, a benefit of archived boards is that they can be retrieved at a later date, which could be ideal for seasonal content. 

Optimise for mobile devices

With 85% of Outer banks beach club 2 kill devil hills using a mobile device, be sure that your content is easily viewable and shareable on phones and tablets. For example, pin descriptions may not be seen by mobile users until they click on a pin, so consider other ways of ensuring people understand what a pin is about. Also, ensure that image sizes are small enough (vertical images tend to work best), and that the text is large enough to be easily viewed on a mobile screen.  

Enhance your pins 

Pinterest offers a number of ways to enhance the pins that you create, such as through product tagging with Shop the Look pins, or novelas de jose ron pins for specific use on an app, article, product, or recipe. 

Shop the look pins use white dots for users to tap on, taking them straight to the site where an item is available to buy – offering a seamless user journey in rondout savings bank west hurley process. These types of pins tend to focus on fashion and home decor items. Note that Shop the Look pins in the UK are currently only available to certain business accounts. For more information, visit Pinterest’s Shop the Look page. If you are able to use this type of pin, follow the Shop the Look instructions.

Rich pins allow you to provide more detail on a particular pin, which helps to make your content even more useful to your audience. You can learn more about the types of pins above. 

Rich pins also have to be applied for. To begin the application process, follow the steps below:

  1. Decide which type of rich pin the content is (article, product, or recipe)
  2. Mark the relevant pages with rich meta tags (these describe page content for the search engines)
  3. Validate the page
  4. You should then see an ‘Apply’ button
  5. Click on ‘Apply’ (the process usually takes 24 hours)

Creating and applying for rich pins can be technical – it requires some knowledge of meta tags, and in turn an understanding of SEO and coding practices. This is something that a specialist agency could help with.

Interact with your community 

You can like or comment on pins to create a conversation between your business and your customers. You could also create group boards to share inspiration, and to interact with other users. This helps you create an exchange with your audience, along with helping people feel more connected to your company. 

Want to know more? Read Pinterest’s tips in the business inspiration section of its entrepreneurship report.

Источник: https://startups.co.uk/marketing/tips/how-to-use-pinterest-for-business/

How to Use Pinterest for Business: Tips and Tricks

A few years ago, many people thought of Pinterest as a place where you would go to find cute DIY projects, creative recipes, and fashion tips shared amongst friends. Of all the social media channels, poor Pinterest was the most underestimated as a powerful marketing tool.
The truth is many businesses weren’t fully utilizing Pinterest because they simply didn’t know how.

How to Use Pinterest for Business

Today, 2 million people are pinning on Pinterest on a daily basis. Many of those pins are coming from brands, businesses, bloggers, and entrepreneurs who are taking advantage of the fact that Pinterest is chock full of potential fans and loyal followers.

Using Pinterest for business is definitely a powerful marketing strategy if done properly. If you are considering incorporating it into your marketing arsenal, here are some how to use Pinterest for business tips and tricks.

How to use Pinterest for Business Tips Quick Overview

If you’re a business new to Pinterest, we will quickly break down the basics so that you have a clear idea of how it works and differs from other social media platforms.

Pinterest Pins

Pins are what Pinterest is all about. A Pin is an image or video that someone decides to save or “repin” on Pinterest. Think of it as a wall collage, you see a beautiful photo in resort realty kitty hawk nc magazine so you cut it out and pin it onto your collage. Pinterest is the digital form.

Pinterest Pinners

Pinterest users are called Pinners.

Pinterest Boards

Boards are like separating the above-mentioned collage example into interests. You’re interested in both style and baking recipes but they don’t belong in the same board. You can create one board for “Style” and another for “Recipes”.

You can save your pins to specific boards to keep everything organized. As a business, you can create different boards for people to follow. For example, a fashion retailer may have a “Fall Fashion” board and a “Spring Fashion” board.

Pinterest feed

Similar to Facebook and Twitter, a Pinterest feed is an aggregation pay bge bill in person suggested pins within an interest, boards, and content that a Pinner has chosen to follow.

Pinterest for Business Account

We recommend creating a Pinterest business account over a personal one so you can take advantage of business account features like advertising and analytics. To create a new account, you simply join Pinterest as a business and input your email address, password, business name, and website. You can what is business account on pinterest choose your business category.

If you already have a personal account, you can easily convert it into a Pinterest business account as well.

Using Pinterest for Business Marketing

Pinterest isn’t just a social platform, it’s a search engine.

Have you ever Googled something, and in the search results, a pin from Pinterest showed up?

That is because Pinterest rewards keywords as well as optimized content and profiles - and Google does too.

This is an example of a Pinterest post with a page 1 Google ranking for “DIY fall wreaths”.

Pinterest for Business Google Ranking

Optimizing your Pinterest business account and boards will not only boost your popularity on Pinterest but help you rank on Google as well.

Keyword Research

We cannot stress enough the importance of keywords. Instead of using the default boards like “Products I Love” or “My Style”, choose a keyword that you want to rank for both on Google and within Pinterest. We recommend a longer tail keyword where there is less competition.

On Pinterest, you will want to find what people are searching for in relation to this keyword.

Let’s say on Google you want to rank for “gourmet chocolate cake”, on Create mcb account you find options to create boards for “gourmet chocolate cake recipes” or “gourmet chocolate cake decoration”. You choose the keyword most relevant and create the board.

Pinterest for Business Keywords

This keyword should not only be included in the name of your board but also your board and pin descriptions. All keywords that you want to rank for should also be included in your About profile.

Brand Your Pins and Link to Your Website

According to Hootsuite statistics, 97% of pins are unbranded.

You spend a lot of time perfecting your boards, optimizing your content, and creating the perfect image to share - make sure people know where it’s coming from!

Using high quality, sharp photos with your personalized branding helps your business stand out from the crowd. Include your product name, business logo, style, or brand colors in your images. Don’t be afraid to let people know who you are.

Website Linking

Always, and we mean always, link back to your business’ website. Pinterest drives traffic to your website, in fact about 5% of all website referral traffic comes from Pinterest. Unfortunately, Pinterest links are nofollow, which doesn’t cater much to Google’s love for inbound links, but traffic to your site certainly does.

Pinterest For Business: When to Pin?

Did you know that 45% of all women online use Pinterest compared to men at only 17%? Pinterest demographics skew mostly female.

Just like with all social media, when it comes to pinning and when to pin, you should know your target audience and their habits.

A good rule of thumb is to pin in the evenings around 11 pm. More specifically, according to Hubspot, Saturday evenings from 8pm-11pm and Friday afternoons around 3 pm.

There is a lot of varying data out there about how often to post to Pinterest, but it seems there is a general consensus that it is less strict than other social channels.

The team at Ahalogy, a Pinterest marketing platform, said they have seen the best results when pinning 15 - 30 times spread throughout the day. If your business is producing quality content and has the time, then why not share it as much as you like? Remember, not all of those pins need to be from your business. You can be repinning others’ pins as well.

Also, Pinterest has reported that different categories perform better on certain days of the week. Here is a look at their infographic.

How to Use Pinterest for Business Schedule

Use the Pinterest Browser Extension

Pinterest has a browser extension that can be added to Chrome, Safari, Internet Explorer, and Firefox. Once you download the extension, you can start pinning whenever you see something interesting without going into Pinterest itself.

Pinterest Marketing Browser Extension

As you browse the internet, if you come across an image or product that you want to share with your followers, you right click and it allows you to choose an image. Once you click on the image it brings you to your boards to which you can pin it. Not only will it pin the graphic but it will link back to the originating source.

Pinterest Marketing Save to Board

Repurpose Content For Pinterest

Coming up with fresh ideas every day can be a lot of work. Let’s say you wrote a blog post and wanted to take it a step further by turning it into an infographic or a video. Repurposing content is simply taking something you’ve already done and finding another creative outlet for it.

For example, maybe you’re a travel blogger and have just written a fantastic “Guide to Visiting Paris” article. You can create a pin for your guide using enticing images and link it to your page’s URL. That way people can still read your blog post directly on your website, but also share your pin to spread the word.

Using Pinterest for Business to Repurpose

Enable "rich pins."

Rich pins are a fantastic way to give readers extra information and content about you and your brand or business right on the Pin. Pinterest provides 4 types of Rich Pins: app, recipe, article, and product.

Product Pins give more business information such as pricing, availability, and where to buy the product. Article pins show more than a quick description and an image, it shows the headline, author icon, and longer story description.

Pinterest for Business Rich Pin

This recipe gives you a great description, star ratings, cook time, and the ingredients. If someone were looking for a quick and popular recipe, this would probably motivate them to click through to the website.

Rich pins help your business get noticed and Pinterest gives them more importance as well. By using Rich Pins, you’re giving people more information about your business and products which further incentivizes them to click through to your website.

Remember Pinterest is Interest, Not Products

One of the biggest mistakes private beach rentals north carolina make is creating boards to promote products dr jose rivera of interests. Pinterest is a site based on interests, passions, and hobbies. Truly understanding your Buyer Personas and what your customers are interested in is what will get your images saved and repinned.

Your luxury watch isn’t an interest, it’s a product. Style is an interest. Of course, you should incorporate your watches into your pins, but don’t let that be the only thing you pin. Pin style trends, fashion, other luxury products home inventory list see that fit in with your potential customers’ interests.

Optimize Your Website for Pinterest

As we mentioned above, Pinterest drives traffic to your website, but you also want to drive traffic to your Pinterest as well. Using Pinterest for business marketing on your site is important.

High-quality images

No one wants to repin an obvious stock photo or a very low quality one, that means you need to get creative. Of course, your own, high-quality photos are a great option but so are infographics, charts, and illustrations. If you write a blog article about “DIY flea remedies”, you could turn that into a colorful demographic that is easy to share.

Pinterest Marketing Tools

Pin It Button

Images on your website should include a Pin It button. A Pin It Button is a Pinterest marketing tool that makes it super easy for your readers to automatically Pin your images with just the click of a mouse.

This website has a Pin It button for all of their DIY and recipe images. If you just hover over the image, the button appears as a call to action click.

Pinterest social media Pin It Button

Website Social Media Feed

Another great way to feature all of your fantastic pins is to set up a social media feed on your website. Juicer’s social media feed aggregates all of your pins, posts, images, hashtags, and videos from your social media sources (Facebook, Twitter, Instagram, Pinterest, etc.) into one beautiful, clean feed you can embed on your website.

As you pin and repin, Juicer’s social media aggregator will automatically display your pins on the feed in addition to your other social media chatter. This gives your website viewers an insight to your social side without ever having to leave your webpage.

Juicer is completely free to sign up, set up, and use. Once you set up Juicer, you simply add Pinterest as a source and then your username.

Pinterest social media feed by Juicer

Juicer will automatically pull the pins and repins associated with your account. Additionally, you can add any board that you would like by clicking on the BOARD tab. You simply add the URL fragment of the board you want to feature. For example to feature this board: “https://www.pinterest.com/fooddaze/travel”, you would add “fooddaze/travel”.

Cross-Promote Your Pinterest Efforts on Other Social Channels

Pinterest social media marketing strategy

So maybe your Pinterest is lacking in followers, but you have a solid following on Facebook, Instagram, Twitter, or email subscribers. Take advantage of your other sources to cross-promote Pinterest. If they are already interested in what you have to say on Facebook, why wouldn’t they be interested in your Pinterest too?

Differentiate your Pinterest Social Media Marketing Strategy

Just like with any social media channel we have to give people a reason to follow us on yet another platform.

Facebook and Twitter tend to be a collection of all different types of information. You share your blog what is business account on pinterest, updates, news stories, videos, etc. Often our social media feeds become diluted and give followers too much information which can lead to “unfollows” or “unlikes”.

Instead of chasing them away completely, Pinterest allows us to provide hyper-targeted content to followers based on what they really care about.

Pinterest allows people to limit what they see from you in specific boards. For example, we love Ralph Lauren but maybe we only want to see their eyewear, not the entire brand. We can simply just follow the Ralph Lauren Eyewear board and omit everything else we aren’t currently interested in.

By following these tips for using Pinterest for business, you will be well on your way to maximizing Pinterest as a powerful tool for marketing your business. For more resources, Pinterest itself has an informational page on how to use Pinterest for business.

Pinterest can be an essential part of a good social media strategy for nonprofits or business if used correctly, so what are you waiting for? Get pinning! Get pinning!

Источник: https://www.juicer.io/blog/how-to-use-pinterest-for-business-tips-and-tricks
Pinterest Marketing Blog” »

Источник: https://pinterestmarketingblog.com/how-to-make-pinterest-account/

Why you Need to Set Up a Pinterest Business Account vs Personal

Did you know that 97% of all searches on Pinterest are unbranded. This means that Pinners using the platform are open to discovering new businesses, products, or companies. As a business owner this is perfect for getting noticed by an ideal client that isn’t familiar with you yet!

To-be-weds are searching Pinterest with the specific intention of finding new images and ideas what is business account on pinterest excite them, and most of them don’t care if it’s a big brand they’re familiar with or someone they haven’t considered before.

With the real possibility of getting noticed by tons of potential clients, you’re going to want to put your best foot forward. And you can’t expect to do that if you’re trying to come off as a professional while still using a personal account. Not gonna happen.

In this post we’ll provide some compelling evidence as to why you need to set up a Pinterest business account vs personal account. Let’s get to it.

What Are the Differences Between A Pinterest Business Account vs Personal Account?

There are several core differences between a Pinterest business account vs personal account. Let’s dive into some of the main differentiating factors. 

Pinterest for Business Analytics

One of the main benefits of Pinterest for business is the incredible analytics tools that become available. As a Pinterest for business user, you get the benefit of the ‘Pinterest Business Hub’, a secondary feature of your profile that gives an in-depth breakdown of your analytics. 

A personal Pinterest account will give you a read on your followers and then basic levels of engagement, while a Pinterest for business account opens the door to a plethora of detailed and important statistics not only about your overall account performance but even down to the performance of an individual Pin, such as:

  • Impressions(how many times your Pin was shown)

  • Total Audience(those who have seen or engaged with your Pins)

  • Engagements (saves, closeups, link clicks, and carousel card swipes)

  • Closeups(when people view a close-up version of your Pin)

  • Total impressions of your top-performing Pins(broken down by their source)

  • Saved Pins(when someone what is business account on pinterest your Pins to a board)

  • Link clicks(when someone clicks on your Pin to a destination on or off of Pinterest)

For business owners, access to rich and detailed analytics is a game-changer. They grant you immediate and tangible figures that can help you to pinpoint and refine your Pinterest strategy by keeping an active awareness of which Pins perform best and how your audience is interacting with them.

Not only does Pinterest for business give you analytics about your account performance, but the tool also provides crucial information about your engaged followers.

Having insights about the user habits of those engaging with your Pins (such as whether your account is more frequently accessed from a desktop computer or a mobile device) will help you map out a strategy that specifically targets the right audience.

Pinterest Ads

One of the most attractive qualities about Pinterest (especially for a small business) is that it functions as a free and organic marketing platform. You don’t need to spend in order to find an audience and drive people to your website to explore your services.

With that said, one of the main differentiators between a Pinterest business account vs personal account is that the business account gives you the option of a paid advertising service, through Pinterest Ads. There may come a time when your next launch or product push could use a boost.

One of the most valuable elements of Pinterest Ads is the feature that allows you to make ‘Target Ad’ groups. These are specific groups broken down by audience demographic (age, gender, location, and interests) that allow you to specifically target your ads to the appropriate audience. This is super helpful!

If you already know your dream client, you can create a Target Ad group that is going to get your content in front of them. If you don’t yet have a clear idea of who your dream client is, now is the PERFECT time to check out our FREEBIE: 10 Questions to Identify Your Dream Client.

Once your Ad groups are established, there are several kinds of Pinterest Ads that you can choose from:

  • Promoted Pins

    • These are Pins that are promoted to appear in the home feed and the search results of your targeted audience. 

  • One-Tap Pins

    • One-Tap Pins take the audience directly to your website with just one tap (where typically Pins would drive the Pinner to your profile first). This eliminates one step in the process of driving traffic to your website, thereby taking your potential client one step closer to booking your services or purchasing your products, which should be your first commonwealth bank ardmore boulevard goal.

  • Promoted Carousels

    • A promoted Pin with 2-5 scrollable images to expose the target audience to more of your work. 

  • Promoted Video Pins

    • Video content is taking off on Pinterest! If you have video content, investing in a Promoted Video Pin might be the perfect way to utilize this footage. 

  • Buyable Pins

    • These are shoppable Pins, with a direct link to purchase a product. Again, if your end goal is ultimately to book clients and make sales, Buyable Pins make booking your services immediately accessible to Pinners. This is huge - after all, 87% of Pinners have purchased a product that they found through Pinterest. This feature is perfect exposure for smaller businesses and new products that might otherwise find it difficult to get the attention of a large audience.

The Pinterest for Business Community 

 When weighing the benefits of a Pinterest business account vs personal account, don’t over look the value of having access to the Pinterest for Business Community. This is a community of fellow businesses (both within and outside of your niche) where you are actively encouraged to connect, share business tips, and discuss Pinterest best practice.

Whether you’re a smaller business just starting out on the platform or you’re well established, this is a fantastic way to stay educated about the latest Pinterest updates and learn how to better utilize the platform to your advantage.

A Pinterest business account is free

Not only are there tons of amazing features to help you succeed when you go with a business account, it’s also worthwhile to mention that these features are provided at no cost to you (minus ads, but we think you already knew that).

The truth is, Pinterest really wants businesses to thrive on their platform, so they’re providing as many free tools and resources as they can to make that happen. Paying an upgrade fee for a business account is one thing you don’t have to worry about when considering a Pinterest business account vs personal account.

Complying with Pinterest’s Terms of Service

As you’ve just read, there are some really amazing benefits waiting for you when you choose a Pinterest business account vs personal account. But, if that wasn’t enough to win you over, you should also know that it’s actually against Pinterest’s Terms of Service to use your personal account for business. So, if nothing else has convinced you to comcast sarasota pay bill the switch we’d recommend you do it only if solely to avoid running into trouble down the road that could cause your account to be suspended, or worse, shut down.

How To Set Up Your Pinterest Business Account

With all of these amazing features, setting up a business account should really be a no brainer. Now let’s dive into the specifics of how to set up your business account.

There are two ways to set up your Pinterest business account:

  1. Add a business profile to your personal Pinterest account

  2. Create a new business account (won’t be linked to a personal account)

Let’s go over the step by step instructions for both options below:

Add a business profile to your Pinterest account

  1. Head over to Pinterest.com and log into your personal account

  2. Select the down arrow in the top-right corner to open the menu

  3. Select Add a free business account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set! Easy peasy!

Create a new business account

These step-by-step instructions will walk you through how to create a standalone business account if you don’t want your business account connected to a personal account. FYI, this means you’ll always have to sign into your business account and personal account separately.

  1. Log out of your personal account (if you have one)

  2. Visit the Pinterest business account log in page to start creating your new business account

  3. Enter your email address (a business email is best), password and age, then click Create account

  4. Select Get started

  5. Follow along with the instructions to set up your business account:

    • You can click the pencil icon to add your Profile picture

    • Enter your Business name

    • Enter your Website

    • Enter your Country/region

    • Select your Language

  6. Click Next 

  7. Choose the focus of your business from one of the drop-down menu options

  8. Select your business type

  9. Choose if you’d like to run ads or not (you can always worry about that later)

  10. Click Next and you’re all set!

And just like that, you have a Pinterest business account that is ready for action! We can’t wait for you to explore all of the perks and benefits that a Pinterest for business account has to offer.

As a business owner, when it comes to weighing the benefits of a Pinterest business account vs personal account, the choice is clear, business b of a account sign in all the way!

Once your shiny new account is set up, you’ll want to begin to optimize it using keywords so you can start showing up in the search results of your ideal client. If you’re wondering how to do that, check out, How to Use Keywords on Pinterest as a Wedding Photographer.

Источник: https://secondfiddle.co/blog/pinterest-business-account-vs-personal