Disney Christmas Stocking Stuffers for $15 or Less
Looking for fun and inexpensive stocking stuffer for Disney fans? This list has you covered, with Christmas gifts for kids and adults–all $15 or less. There are great books, toys, household goods, and accessories, and more on this buying guide.
Some of these fun finds are even on sale for Black Friday/Cyber Monday weekend, so it’s a double-win! Some of the items are things we already own and love, others are things we’ll be buying ASAP (like the Chip ‘n’ Dale Christmas Treasures Game), and some are things recommended to us by readers or friends.
If you’re looking for more substantial present ideas, check out our Ultimate Christmas Gift Guide for Disney Fans. Want practical things that’ll help improve the quality of your vacation? Our Packing List for Walt Disney Worldhas you covered, with many unique items that you never knew you needed!
For this list, we’ve combed Amazon for ‘holiday highlights’ that’ll make great stocking stuffers or inexpensive gifts. We receive a small commission from your purchases, so buying through these links helps support the site. However, neither the price you pay nor our recommendations (or lack thereof) are impacted by that.
On with our list of the best stocking stuffers for Christmas 2021–we’ll add more items to this list as we find more, or receive additional reader recommendations!
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Thomas Kinkade Mickey & Minnie Mouse Sleigh Ride 1000 Piece Puzzle – All Thomas Kinkade paintings “feel” like a warm hug thanks to their sentimental style, glowing light, characters and cozy settings. That makes them perfect for sentimental scenes of Christmas. While this more wintry scene is my favorite (works for January, too!) there’s also this Mickey & Minnie Holiday Lodge Puzzle that’s just as good–maybe better, since it has greater color range.
Thomas Kinkade 2022 Disney Calendar – You’ve probably seen this on our other lists–it’s our go-to gift recommendation for Disney fans. With their mix of artistry and impressionism, Kinkade’s Disney designs are mesmerizing, and this calendar is a great way to look at them all year long…without spending $1,000+ on a painting!
Christmas Mickey Mouse Santa Red Graphic T-Shirt – I love the vintage look of this shirt, featuring pie-eyed Mickey Mouse as Santa Claus. This would be great with a simple “Walt Disney World” or “Disneyland” script below it; all of this year’s park Christmas clothes have way too much going on.
Mickey & Minnie Mouse Christmas PJs – It’s Christmas Eve tradition in my family to get a new set of pajamas to wear to bed and the following morning. It’s a great tradition–if your kids aren’t receptive to receiving clothes for Christmas, introduce them to Jólakötturinn, the Icelandic Yule Cat.
Joffrey’s Coffee Minnie Mouse Merry Mint – SERVE THIS AT WILDERNESS LODGE! This flavorful medium roasted coffee is a mix of peppermint and sweet white chocolate, bringing the true taste of the holidays to your mug! Part of the Disney Specialty Coffee Collection. (Seriously, though–this should be served somewhere at Walt Disney World; would love for it to be the ‘flavor’ of a resort at Christmas.)
Astronaut Mickey Mouse Stainless Steel Thermos– Zak bottle is vacuum-insulated to keep drinks cold for up to 12 hours. Perfect for travel, leak-proof, and featuring great Mickey Mouse art (there are other designs, but that’s the best).
Baby Yoda Coffee Mug– This hand-painted mug featuring Grogu from the Mandalorian is absolutely adorable.
Zak Designs Star Wars Coffee Mugs – Exact same idea, but shaped like BB-8, Darth Vader, or Chewbacca.
Bumkins Disney Mickey Mouse Suction Set – Mickey Mouse-shaped “first feeding” set helps you transition your baby to self-feeding. The suction base keeps the bowl from sliding or flipping over; great for use on highchair trays or tables.
Star Wars The Bounty Collection Grogu’s Hover-Pram Pack – Scale figure of “Baby Yoda” with 5 fun accessories, including hover-pram with float stand and removable pram cover, cookie, Sorgan frog, tentacle soup bowl, and fabric blanket.
Disney Baby Minnie Mouse Go Pull-Down Toy – A developmental toy to help a baby to learn & grow. Featuring bead rattle, crinkle texture, chime, teethers & textured rings, your baby will want to play all day.
Frozen 2 Hair Accessory Kit– No clue about this one. Sarah says, “little kids will love this.” I’ll take her word for it–she would know!
Minnie Mouse Nail Design Activity Set with Over 400 Nail Decals – Another “Sarah-approved” gift.
2-Piece Minnie Mouse Cosmetic Bags–Great for storing cosmetics, makeup, cash, jewelry, and other valuables in the zippered main compartment.
Lip Smacker Disney Character Balm– This “Flip Balm” features a different Minnie emoji expression on each side—1 cute lip balm, 2 different expressions.
LEGO Disney Mickey & Friends Ice Cream Shop – Minnie Mouse’s Ice Cream Shop set offers youngsters a set full of fun role-play and building skills growth as they run an ice cream shop and play at the beach.
Toy Story Forky Creativity Set– This looks like it’ll lead to pure chaos and cleverness, just like Forky. I love it.
Spud Lightyear Mr. Potato Head – This Mr. Potato Head as Buzz Lightyear toy is inspired by the beloved character from Toy Story 4. Includes 10 accessories. Makes this list almost exclusively because “Spud Lightyear” cracks me up. (It’s the little things.)
Disney Princess Necklace Activity Set– A starter set to make necklaces for fun, or as a side hustle.
Funko Pop! Chip ‘n’ Dale Christmas Treasures Game – As a huge fan of Pluto’s Christmas Tree, this was an “instant pre-order” for me. The fast-paced, easy-to-learn card game comes out on December 1, 2021 and features beautiful illustrations inspired by the classic 1950’s Disney Christmas cartoons. I cannot wait.
Disney Villains Monopoly– Not really stocking stuffer sized, but certainly the right price at $15 for Amazon’s pre-Cyber Monday sale. This is a fun twist on Monopoly, with Poison Apple and Power cards, plus players hiring infamous Disney villains, and buying and selling Villain Contracts instead of locations.
Something Wild! Mickey & Friends Character Card Game – Another fast-paced and easy-to-learn family card game featuring beloved Disney characters and Pop! pocket figures. Somehow, this has flown under our radar until now–despite coming out last year and already having 4,000+ reviews and a stellar 4.5/5 rating on Amazon!
Fab Five Sock Set– No one likes getting socks for Christmas. An exception could be made for this adorable set featuring Mickey, Minnie, and the rest of the gang.
Disney Holiday Large Plush – Mickey Mouse and Minnie Mouse each stand 18-inches tall, and are dressed in adorable elf-like outfits. Great as the stocking centerpiece for kids who love stuffed animals.
Baby Yoda Stuffed Character– Not exactly a plush, this 11-inch Grogu toy has a soft body, plus a sturdy base filled with beans, perfect for cuddling or display as a collectible. Winner of a 2021 Toy of the Year Award.
The Haunted Mansion Little Golden Book– Disney Parks just started doing this new line of Little Golden Books in 2021, and they have been crushing it so far. While we definitely aren’t the target audience for the stories, we absolutely adore the art and style–they’re great for anyone with kids, theme park fans, or anyone who was a kid and has fond memories of Little Golden Book. Here are other recommended titles:
On January 4, 2022, several more highly-anticipated titles come out:
That obviously doesn’t do much good for Christmas–unless you celebrate late–but we’re really looking forward to the top two titles, and I don’t know when else we’ll get a chance to share them!
Disney 5-Minute Christmas Stories– Join in the festivities of the season as Mike and Sully race to light for i know the plans i have for you necklace big Christmas tree, Alice finds the Red Queen’s present, Peter Pan brings Christmas to Never Land, and more!
A Merry Christmas Cookbook – It’s lovely weather for cooking a holiday dish together with your favorite Disney characters. With simple instructions and colorful photos of each treat, spending time indoors has never been so much fun.
Junior Encyclopedia of Animated Characters (Refresh)– This is the popular “autograph book substitute” we recommend in our Ultimate Packing List. While temporarily irrelevant, it’s a really clever idea to use this as a keepsake autograph book…once characters can start signing autographs again. (Hopefully very soon!)
Disney Princess Cookbook – From Rapunzel’s Frying Pan Eggs to Ariel’s Sea Turtle Cupcakes, this beautiful cookbook is filled with delicious recipes inspired by the Princesses’ many adventures.
Disney Christmas Storybook Collection– Join Ralph and Vanellope as they throw a Christmas party just for the Bad Guys; for i know the plans i have for you necklace the tree with Woody, Buzz and the rest of the Toy Story gang; follow Elsa as she tries to create the best holiday ever for her sister, Elsa; and more.
Disney Storybook Collection– A large, 300+ page hardcover book retelling several classic Disney stories complete with artwork from the Disney Archives.
Planning a Walt Disney World trip? Learn about hotels on our Walt Disney World Hotels Reviews page. For where to eat, read our Walt Disney World Restaurant Reviews. To save money on tickets or determine which type to buy, read our Tips for Saving Money on Walt Disney World Tickets post. Our What to Pack for Disney Trips post takes a unique look at clever items to take. For what to do and when to do it, our Walt Disney World Ride Guides will help. For comprehensive advice, the best place to start is our Walt Disney World Trip Planning Guide for everything you need to know!
What Disney-related items have you for stocking stuffers thus far? Do you have any ‘gift traditions’ for Christmas that would be good inexpensive gifts or stocking stuffers? Anything you’re eyeing for Cyber Monday? Any questions about any of the items on this list? Are any of these deals dead (let us know so we can keep everything current)? We love hearing from readers, so please share some of your favorite holiday deals, or any other thoughts or questions you have, in the comments!
DAYTONA BEACH — Before Lyle Trachtman decided to devote his life to the family business at Seabreeze Fine Jewelry nearly four decades ago, he had envisioned another potential career option.
“This was not in my plans,” said Trachtman, 64, who started working in the family-owned business in 1986, three years after it was opened by his father, Al Trachtman, in the spot it still occupies at 529 Seabreeze Boulevard.
“I had always wanted to be a lawyer when I finished college,” Trachtman said. “For some unknown reason, I decided to do this and I fell in love with it.”
Another longtime business profile: MADE JUST RIGHT: Daytona’s Brass & Reed Music Center a go-to stop for musicians since 1972
Now, surrounded by gleaming diamonds, cases filled with wedding bands, earrings, china, Waterford crystal glassware, pearls and handcrafted porcelain figurines, there’s nowhere else he’d rather be.
“I love dealing with people, talking with people,” huntington grills customer service said. “It’s so easy helping them find something nice. Most of the time, you’re helping someone celebrate a special occasion, a happy occasion, and most of the people who come in here have become friends.
“It’s nice when you see people everywhere that you know and you’ve celebrated some great special occasion with them,” he said.
Among longtime customers, such as Daytona Beach resident Gail Salzburg, the feeling is mutual.
“We started shopping there sometime in the early 1990s,” said Salzburg, who works as a bookkeeper in her husband’s veterinary office. “When we used to go in there, Lyle’s dad and his mom were always there, and they always had their dog with them.
“We greeted them and they always asked how the family was,” she said. “It’s just a really neat family business that’s been there forever. Lyle’s customer service is excellent. It’s reasonably priced and it’s just a pleasure to shop there. Plus, it’s fun.”
The Salzburgs are among the family customers that now have stretched into multiple generations.
“I have a 30+-year-old daughter and we love going in the shop to see what’s new,” Salzburg said. “We shop for all the special occasions: Christmas, anniversaries, birthdays, whatever. A lot of his customers are older, like I am, so we’re seeing that now their children when they get married are getting their engagement rings there.”
Salzburg remembers a particular anniversary when Trachtman made a special effort to find a special Swiss-made watch that she had wanted for a gift.
“Lyle worked like heck to find it and sold it to my husband so he could surprise me,” she said.
A look at a longtime restaurant fave: MADE JUST RIGHT: At Frappes Italian Grille in Ormond, family and great food mean everything
On a recent afternoon, other longtime customers also stopped at the shop to browse or seek repair assistance with a previously purchased item.
“It’s three generations we’ve been coming in here,” said Grigor Roberts, 23, who travels from Palm Coast to for i know the plans i have for you necklace gold chains, cross pendants, rings or other items.
“My grandparents used to come to them,” said Roberts, who works at an employment agency. Like many customers, he greets Trachtman and his longtime co-worker, Jihong Yang, as he would a family member. “You’re probably not going to find more honest people.”
Yang, who has worked at the shop for 24 years as a bookkeeper and jack-of-all-trades assistant, also likens the experience to being part of a family.
“It feels like home,” she said. “You come to work and it feels like you’re at home.”
Later, another longtime customer arrived seeking repair on a diamond earring that she purchased years ago at the shop. Affixing an eyepiece magnifying glass for a closer inspection, Trachtman makes a lengthy inspection and excuses himself to search through inventory in a back room.
He emerges with a tiny manila envelope containing the required piece for the repair.
Afterward, he admits that he was surprised about the find.
“It was probably 20 years ago that we sold the last one of those earrings,” he said. “It was a style from the 1960s called an illusion setting. See how when you flash it in the light, it makes the diamond look bigger? Fortunately, I still have stuff back there from the ‘60s and the good thing is that I know where I have it.”
A multi-generational family business
Although Seabreeze Fine Jewelers officially opened its doors in 1983, Trachtman’s father, Al Trachtman, already had been a beachside business fixture for more than two decades by that time.
In 1960, the elder Trachtman started work at an auction house on Main Street, before moving into another auction house on Seabreeze Boulevard some years later. He had been following in his father-in-law’s footsteps in that business.
Al Trachtman numbing cream for waxing reviews in November 2019 at age 89, but his wife, Cherie, remains active in the business, along with her son. Looking ahead, there’s the potential of another generation waiting in the wings.
Lyle Trachtman’s son, Devin, is a certified gemologist in California, graduating from the well-known Gemological Institute of America, the same school that his father attended.
“I haven’t been able to convince him to come back,” Trachtman said, smiling. “I’d love to get him back, but I don’t want to pressure him.”
Over the years, Trachtman’s shop has endured as technology in the jewelry business has evolved to make custom designs easier to create, even as online shopping has yielded formidable competition to traditional brick-and-mortar businesses.
Trachtman also has been watching hopefully as city and tourism officials discuss potential ways to refresh the scene along Seabreeze Boulevard, a thoroughfare that has become known as a magnet for late-night partying and occasional crime in recent years.
“I wish they would try to keep the businesses a little better informed,” Trachtman said. “I think good things are coming, but I’d like to be more informed. It’s a great street with a lot of history to it and it should be treated that way.”
A lot of that history is evident at Seabreeze Fine Jewelers, where business has been strong even during the height of the coronavirus pandemic.
“People are still getting married; people are still getting engaged and celebrating anniversaries,” Trachtman said. “Everything is still going on through all this.”
More: Can the Plaza Resort & Spa in Daytona revitalize Seabreeze Boulevard?
Made Just Right: About this series
The Daytona Beach News-Journal is spotlighting area businesses that have been around long enough to be an important part of our collective history. If you are the owner of a business that has been in operation for at least 25 years, or if you want to nominate a business for recognition, please contact reporter Jim Abbott at [email protected] Be sure to include your name, phone number and a little bit about the history of the business.
What: Seabreeze Fine Jewelry
Where: 529 Seabreeze Boulevard, Daytona Beach
Hours: 10:30 a.m.-5 p.m. Monday-Saturday
When Seabreeze Fine Jewelry bremer mortgage portal its doors in 1983, here’s a snapshot of what else was happening in the world:
- The United States invaded Grenada, after the country’s government was overthrown in a coup for i know the plans i have for you necklace a Cuban trained military force.
- Astronaut Sally Ride became the first American woman in space aboard the Space Shuttle Challenger.
- President Reagan proposed the Strategic Defense Initiative, dubbed “Star Wars” by critics who thought it impossible to create with existing technology.
- The video game Mario Bros. was released as a Nintendo arcade game in Japan. It featured Mario and his brother Luigi, two plumbers who battled sewer creatures in New York.
- Children's show "Fraggle Rock" debuted on HBO as one of the premium cable network's first original programs.
- A terrorist attack by a suicide bomber on the U.S Embassy in Beirut killed killing 63 people.
- The first mobile phones were introduced by the Motorola Company.
- The final Episode of M*A*S*H attracted a record 125 million viewers.
How To Start an Online Jewelry Business In 10 Steps
Have you been wondering how to start an online jewelry business?
Maybe you’ve always had an eye for finer things in life. Perhaps you have a vision of the perfect collection in your head, and you’re keen to make your mark in the industry.
Whatever the reason for wanting to create an online jewelry boutique, now’s a great time to start your journey. Worldwide, the value of the global jewelry market is expected to increase from $230 billion (as of 2020) to around $292 billion by 2025.
Of course, if you want to get a piece of that market, you need a plan.
Starting a jewelry line and running your own online store can be a daunting challenge. Fortunately, we’ve got ten steps to help you dive in right here.
Let’s get started.
Don’t wait for someone else to do it. Hire yourself and start calling the shots.Get Started Free
1. Identify a Market Opportunity
Before you start any business, it’s important to know there are customers out there keen to buy from you. That’s why you need to do your research before making and selling jewelry.
The last thing you want is to spend endless time and money designing a line of DIY jewelry to sell, just to discover that no-one wants it.
Fortunately, there are plenty of ways to gather research. Secondary market research sources like NPD, Nielsen, and MarketResearch.com help you track down reports already conducted on your industry. Buying research reports can be a little expensive, though.
Remember, there are different kinds of jewelry companies that you can consider. Are you interested in selling high-quality fine jewelry? If so, you’ll spend more on your initial materials, but you can also sell for a higher price and maintain a great brand identity. If you prefer costume jewelry, you can manufacture designs for a lower price, but you may need to earn the highest sales.
Sometimes, it helps public bank current account charges do some of your own product research too. For instance, you can:
- Conduct a competitor analysis: Check out other online jewelry business competitors on the web and find out what they’re doing right (and wrong). This will help you to differentiate your brand.
- Run surveys: Go on forums and social media groups to find people interested in jewelry who might be willing to answer some questions about the products they love.
- Bookmark jewelry blogs: There are tons of fashion and jewelry bloggers out there who stay up to date with the latest collections and lines. Visiting their publications can help you discover new and upcoming opportunities in your market. Here’s a list of jewelry sites to get you started.
- Look at Google Trends: Tools like Google Trends allow you to search for trending topics in an industry, so you know which items are popular. For example, there's been a recent rise in the demand for i know the plans i have for you necklace charm bracelets, clay jewelry, and resins.
Think about the kind of jewelry stores that you’re interested in too. It helps to choose a space you’re passionate about when finding your niche. That could mean focusing on things like wedding and engagement rings or even trying your hand at statement earrings.
2. Define Your Target Audience
Once you identify a market opportunity for your jewelry business, it’s time to get to know your audience a little better. Identifying demand in your industry and finding the exact audience you should cater to are two processes that go hand-in-hand.
Whether you’re selling jewelry from home that you made yourself or working with a specific manufacturer, you won’t appeal to every customer.
Think about the kind of people most likely to be drawn to the kind of pieces you’ll sell. For instance, if you’re selling high-quality diamond engagement rings, you’re looking for people in relationships with a certain level of income. The more you know about your audience, the easier it is to target them with your ads and brand.
- Demographics: This includes gender, age, income, geographical location, marital status, and other defining features.
- Psychographics: The behavior of your target audience, including their interests, dislikes, hobbies, lifestyle traits, and shopping preferences.
- Needs and pain points: What kind of issues are you trying to solve for your customers? Why would they come to you?
It’s much easier to compete in a busy market like the jewelry industry if for i know the plans i have for you necklace have a specific niche. For instance, instead of just targeting people who want engagement rings, what about focusing on people who need custom and affordable rings? Or how about putting your audience in specific groups like vintage jewelry lovers, frugal buyers, gifters, premium shoppers?
3. Make a Business Plan
When you’re learning how to start an online jewelry business, it’s easy to overlook things like business plans. We all want to jump straight into selling, but your business plan is crucial for keeping you on the right track. Think of it as a compass to guide you through your company’s growth.
A well-designed business plan for your jewelry-making business will remind you of your company’s purpose and help you decide where to go next. Potential investors and loan providers will also need to see you have a business plan. People investing in your company need to ensure you’re making and selling jewelry successfully.
You can find some templates for business plans online. Most should include:
- Executive summary: explaining your business in a simple way
- Company description: what you do
- Market research: Where are you positioned in your for i know the plans i have for you necklace details: the kind of jewelry you’ll sell
- Funding options
- Marketing and selling plans
4. Make Some Jewelry
Here’s the part that most creative jewelry entrepreneurs love.
Once you’ve got a plan, you can begin to start imagining your jewelry line. Using the research you’ve already gathered about your market, think about how you can take advantage of the trends without making your jewelry the same as everyone else’s.
Consider making collections of jewelry rather than just one piece at a time. A collection can create a deeper relationship with your customer by telling a story. For instance, Bvlgari has a fantastic collection inspired by jewelry of the past, which helps to define the brand as one with history and heritage. When making your jewelry, remember:
- To educate yourself: Before making jewelry, it’s helpful to acquire some knowledge about production methods so that you can source the right materials and equipment for your business. Resources like the Jewellers Academy and All Free Jewelry Making offer courses that you can sign up to enhance your craft.
- Have the right tools: Keep a pencil and sketchpad on you at all times for recording impromptu ideas. Software for designing jewelry like Jewelry CAD Dream can really help to bring your vision to life.
- Think about materials: If you want to make money selling jewelry from home that you’ve made yourself, you’ll need beads, gemstones, clasps, precious metals, wire, and chains. Alternatively, you’ll need a third-party manufacturer who can work with these materials on your behalf to create your vision.
- Make your own samples: Whether you’re working with a third-party manufacturer or you’re making your products yourself, you’ll need some samples that you can show to potential customers. You’ll also need these samples for product photography.
Remember to take a lot of beautiful photos of your jewelry for your website and product pages. This is your chance to show off what you can do.
5. Find a Jewelry Manufacturer
When you’re thinking about how to get into the jewelry business, it’s important to think realistically. You may be able to make some cash by making products on your own and selling them online. However, making your own jewelry takes a lot of time and effort.
If you want to launch and scale fast, finding the right manufacturer is key.
Think about how you’re going to get the products made. You can work with smaller manufacturers who will make the jewelry for you based on your designs or buy wholesale jewelry from bigger companies.
- Jewelry quality: Make sure you can trust your manufacturer to create genuine pieces from the materials you ask for. If you promise customers sterling silver and they get painted metal, your company will crumble fast.
- Get samples first: Ask your manufacturers for samples of the materials you’re going to be using so you can check the quality. When you’re convinced that you’re getting something valuable, you can start ordering in bulk.
- Location: An overseas manufacturer might be cheaper when you want to jump into action fast. However, it can also take longer to get items to your customers. Working with a local jewelry vendor, like those you’ll Handshake if you’re in the US, could lead to a better brand reputation.
Another option is to use a dropshipping business model. This is when you set up a jewelry store and list items on your website. When a customer buys a piece from your store, a third-party supplier fulfills the order on your behalf. You don’t hold any inventory – this can be perfect for entrepreneurs who want to focus their time on promoting their business rather than worrying about order fulfillment. (PS Oberlo has tons of jewelry products that you can add directly to your store).
Entrepreneurship, side hustle, yearly project – whatever your reason for starting a jewelry business online, dropshipping can take a lot of pressure off your shoulders.
6. Build Your Brand
People buy from companies they have an emotional connection with.
A brand allows you to build affinity with your target audience so they fall in love with your mission, vision, and products. A good brand needs a memorable brand name, a stunning logo, a powerful website, and a striking color palette.
Fortunately, you don’t need to be a brand expert to create something impressive. There are tons of great tools online to help you. For instance, Shopify has its own:
Each tool is pretty simple to use. For instance, I just had to enter the word ‘jewelry’ in the slogan maker, and it generated thousands of cool suggestions in 15 seconds. Check them out.
If you’re struggling to create all of the branding assets you need on your own, check out the freelance design talent available on Upwork, Fiverr, and DesignCrowd too.
7. Select a Price Point for Your Products
Choosing the right price for your jewelry items is crucial.
Price your products too high and you might send customers running. Choose a price that’s too low and you risk convincing buyers that you’re not offering quality products.
Start by thinking about how much it costs to make the items. This “cost of goods sold” includes things like labor, production, and material costs. You’ll also want to think about the overhead costs of running your store. Are you going to have a physical location to store items, like a warehouse? How much will you pay employees, and what will the shipping cost you?
It’s up to you to choose how much you’re going to charge for i know the plans i have for you necklace recoup the cost of your items and make a little profit. For instance, you might use the keystone markup method, where you double the price it costs to make the product.
Here are some pricing strategy options to help you.
8. Start Marketing
You’ve got your products, your prices, and you’re ready to start making cash.
Of course, you’re going to need to make people aware of your products first.
Marketing is an important part of learning how to start an online jewelry business. The good news is that there are tons of ways to get your name out there.
If you’re targeting a wide digital audience, then you might start by running Facebook Ads. Facebook advertising is popular because you can get really specific with your targeting. If you’re selling wedding rings, you could even target people who recently updated their status to “engaged”.
If you’re trying to build a long-term strategy for traffic, you can experiment with ecommerce SEO and make sure you’re ranking for terms in your local area. For instance, you might fight for phrases like “diamond rings in SoHo.”
Email marketing is one of the most effective ways to build long-term relationships with your audience, which is great when you’re trying to sell multiple jewelry items to loyal customers. You can also experiment with influencer marketing. Check out this inspiring post from @carolinejsanchez on Instagram:
9. Set Realistic Sales and Distribution Targets
What do you realistically expect to accomplish with your jewelry store? When you’re learning how to make jewelry to sell online, you need to have goals in mind. Sales and distribution targets will give you something to work towards, but don’t push yourself too hard.
Maybe you can start by hoping to grow your revenue by about 25% every year you’re in business. A growth-oriented goal will make it easier to track your progress because you can use real numbers to guide you. The same goes for distribution if you’re learning how to sell other jewelry items from manufacturers online.
10. Start with a Soft Launch, Then Seek Opportunities
Finally, once you’ve set up a presence and have your jewelry collection ready to go, start with a soft launch. This is when you can start putting your brand plan into action and showcasing your marketing strategies in your industry. Remember, start slow, with a soft launch and look for opportunities to learn as you go.
Once you know that your company is making money, you can start looking for ways to grow your business with support from other companies. Find retailers who sell jewelry products similar to yours and see whether you can create a partnership.
If you think that you need extra capital to grow, look into investment opportunities, and make sure that you have your business plan ready to impress. You could even give possible investors some free samples so they can see the quality of your products.
Jewelry Business Store Examples
Let’s go through a few great Shopify jewelry stores to inspire your business.
Wolf Circus sells fine jewelry products, all of which are handmade in Vancouver, BC. The online store promotes itself as a go-to resource for “attainable luxury,” aiming to inspire people to embrace their confidence in their daily grind. Full marks for the mission statement!
Revival Jewelry is a one-of-a-kind jewelry store with a patent-pending technology that allows customers to store personalized photos into elegant jewelry pieces. They can view the image by holding the jewelry an inch away from their eye to peek through the gem. The brand does an excellent job of showcasing this in their homepage video, creating an exciting feeling that immediately attracts impulse shoppers.
What an interesting name, but let’s focus on the business for now. Hoochie Mama is a UK-based jewelry store selling multi-brand necklaces, earrings, bracelets, and more. What sets it apart is its elegant product photography – you can see the high-quality shots of their products throughout their site. Plus, the store hits all the right notes with its product pages where they showcase detailed item descriptions, rich images, and links to their returns and customer care pages.
Get Out There and Sparkle!
At this point, you should know how to launch a jewelry brand online and start making money. Just remember that it’s going to take time and effort to ensure that you get the right results. You’ll need to do your research, consider your customers, and pay close attention to the market changes as your brand evolves.
The steps above will give you the guidance you need to put your jewelry store together, but it’s up to you to make sure that it outshines the competition.
Want to Learn More?
For her primetime interview with Oprah Winfrey, it's clear that Meghan Markle wants her clothes to do at least some of the talking. Her dress, a stunning silk Armani gown, was chosen specifically for the television special because it features an embroidered lotus bloom, a flower believed to symbolize rebirth and resilience.
18kt Gold Aquamarine Triple Colette Set Pendant on Cord
She paired the dress with one of Princess Diana's bracelets, because, per People, "the couple wanted Meghan, who is expecting her second child, to wear the bracelet during the interview so Diana could be with them." And around her neck is designer Pippa Small's "Colette" necklace, a gold and aquamarine piece that Meghan wore once before, on the Sussexes' 2018 royal tour of the Oceania region. Both its unostentatious style, and the fact that the Duchess has worn it previously, suggest simplicity and practicality.
And, as Meghan faces new criticism for wearing earrings gifted by Crown Prince Mohammed bin Salman of Saudi Arabia to a 2018 state dinner in Fiji, the choice to sport an ethical jewelry brand like Pippa Small is a smart one. That said, it's difficult to know if it was that strategic; news about the controversial earrings broke after the interview was filmed, and Meghan for i know the plans i have for you necklace been a fan of wearing ethical and sustainable fashion since before she even met Prince Harry. (Read Town & Country's reporting on the earring controversy here.)
Below, Small, who did not know Meghan was going to wear her necklace for the interview, reflects on how the royal's endorsement has impacted her business, and what it means to be part of this moment.
What does it mean to you that Meghan's choosing to wear your necklace for such a big moment?
I am so honored she chose to wear this piece. It has brought us attention at a time when work has been challenging for us all this past year, and this certainly gives us a boost. Meghan is again showing her solidarity with ethical brands.
How does it feel knowing she paired it with one of Princess Diana’s heirloom bracelets?
It feels like being a part of history.
How was Meghan introduced to your work?
We wrote to Meghan a few years ago and told her about the work we do with many charities, communities, and also ethical projects with fair trade and fair-mined gold all over the world. Our work includes a 13 year-long partnership with His Royal Highness Prince Charles’s arts charity Turquoise Mountain, whom we have worked with extensively in Afghanistan, Myanmar, and Jordan.
How has her endorsement impacted your business?
It has been amazing. Meghan has really helped highlight ethical fashion and jewelry by choosing brands like ours. Meghan has brought awareness to a wider audience as to what ethical means and why it’s important.
Why is creating ethical jewelry important to you?
I have young children, and like so many, I fear for the future. In every area of our lives we must stop and question our decisions, choices and ask questions about where, why, and who made what we buy. Jewelry has a long and often controversial history. There are alternatives that can empower communities and provide safe, sustainable employment alongside the movements to provide safer and cleaner mining practices.
Shop More of Pippa Small's Styles Below:
18-karat gold aquamarine earrings
18-karat gold aquamarine necklace
18-karat gold spinel ring
18-karat gold tourmaline necklace
18-karat gold aquamarine ring
18-karat gold emerald necklace
18-karat gold rhodochrosite earrings
18-karat gold multi-stone necklace
Caroline HallemannDigital News DirectorAs the digital news director for Town & Country, Caroline Hallemann covers everything from the British royal family to the latest episodes of Outlander, Killing Eve, and The Crown.
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Diamond Foundry’s Jewelry Brand Vrai Wants to Own the Lab-grown Market
LONDON — Los Angeles-based jewelry label Vrai has been developing its lab-grown diamond collections since 2014, long before the conversation around the manmade stones — presented as sustainable alternative to mined diamonds — infiltrated the mainstream.
The debate around the sustainability credentials of mined versus lab-grown diamonds remains hot, and conclusions are far from being reached — but that hasn’t stopped demand for lab-grown diamonds to keep growing. It’s estimated that by 2030 lab-grown diamond production will reach $30 billion and Vrai, a vertically integrated business whose products are produced by the Diamond Foundry in San Francisco using top-end technology, wants to be a leader in that space.
The brand is already well-established across the U.S. with a new showroom on Melrose Place, Leonardo DiCaprio among its investors, and many a high-profile fashion collaboration, including Amanda Hearst, Arizona Muse and Givenchy’s Matthew Williams. The latter worked with the jewelry label to produce a bespoke high jewelry piece for Kendall Jenner to wear at the Met Gala last September.
Now, to further its mission of owning the lab-grown space, the company is turning its focus onto Europe and setting some ambitious retail rollout plans to mirror its success in the U.S., as well as China, where it has an established client base and a showroom in Shanghai.
It has already set up a base in Copenhagen, given how far ahead the Danish capital stands in terms of sustainable innovation.
“A business is all about its people and we found great people in Copenhagen. Everyone is very value-driven and focused on working for a business that’s making a social impact,” said Vrai chief executive officer Mona Akhavi. “It really made sense for us to start there, because Copenhagen already has that community which is focused on expanding sustainable fashion and luxury in the world, as well as leading conferences like the Copenhagen Fashion Summit.”
Its sustainability credentials are one of the brand’s strongest cards. One of the biggest criticisms around lab-grown diamond production is the amount of energy used to create manmade stones in labs. Yet Vrai and the Diamond Foundry are setting themselves apart by using proprietary plasma reactors powered by renewable hydropower and ensure their products are carbon neutral.
Having a base in Copenhagen meant easy access to leading environmental organizations which worked with the brand to certify the Diamond Foundry as the first carbon neutral producer in the world.
“We looked at everything from technology to our energy intake and how many of our employees are driving to the office. That naturally sets the tone for everything else we do,” added Akhavi, also pointing to the company’s use of compostable packaging and recycled gold.
But when it comes to expanding its retail footprint, the company is prioritizing European markets such as the U.K., France, Germany and Spain, where customers have already been showing a growing appetite for lab-grown jewels by shopping on the Vrai e-commence platform.
After a year of facilitating virtual appointments during lockdown, the company has opened its first U.K. showroom which already has a fully booked schedule of appointments, according to Akhavi.
“The U.K. was immediately an important base for us because of existing consumer demand and education around the lab-grown market. Some of the larger legacy jewelers, which have strong bases in the U.K. and Europe, started either using or producing lab-grown diamonds — and that created a great opening ground for us,” she said, adding that the company has been building on existing market awareness with dedicated communications on the brand’s transparent supply chains and design capabilities.
“The definition of luxury is changing and consumers want to know where their product is coming from, and what impact it has. Really educating the U.K. audience about our values was the first step, because this is a market that’s very curious, fashion-forward and well-educated.”
During lockdown there was a 120 percent growth in the engagement ring category and the brand’s customization business grew fivefold, so as the world opens up Akhavi wants to build on the momentum by sticking to the showroom model across Europe and offering customers intimate, one-on-one appointments.
The aim is to keep collaborating with designer brands and influencers in the fashion and sustainability space, “to show everything that can be done with lab-grown diamonds.”
“We have everything from customizable classics to more edgy collections and high jewelry pieces that go all the way up to $85,000 and feature up to seven different diamond cuts in one bracelet,” said Akhavi, adding that these collections are then marketed in a way that’s “confident, luxurious but not intimidating or pretentious.”
Plans to partner with select department stores are also in the works, but the company is only seeing these as pop-up experiences and wants to retain control of the retail journey with a d-to-c model.
“We’re seeing the acceptance from all of the forward-thinking, luxury houses and retailers we work with,” said Akhavi, pointing to collaborations with Dover Street Market, Harrods and Galeries Lafayette.
“The data is there, the numbers are there, and we’re seeing the evidence upfront that customers are getting more educated, the spending power of the younger generation is growing and this part of the industry is positioned for substantial growth, it’s just a matter of what the luxury legacy brands decide to do: continue competing, or catch up and truly innovate.”
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